What users are saying about
26 Ratings
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Score 8.6 out of 100
74 Ratings
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Score 7.9 out of 100

Feature Set Ratings

    Ad Network Integration

    8.0

    StackAdapt

    80%

    Terminus ABM Platform

    Feature Set Not Supported
    N/A
    StackAdapt ranks higher in 2/2 features

    Data Transfer

    8.0
    80%
    10 Ratings
    N/A
    0 Ratings

    DSP integration

    8.0
    80%
    7 Ratings
    N/A
    0 Ratings

    Ad Campaigns

    8.0

    StackAdapt

    80%

    Terminus ABM Platform

    Feature Set Not Supported
    N/A
    StackAdapt ranks higher in 5/5 features

    Ad campaign creation

    8.0
    80%
    14 Ratings
    N/A
    0 Ratings

    Ad deployment

    8.0
    80%
    14 Ratings
    N/A
    0 Ratings

    Display advertising

    8.5
    85%
    13 Ratings
    N/A
    0 Ratings

    Ad display and retargeting segmentation

    9.0
    90%
    12 Ratings
    N/A
    0 Ratings

    Sequence targeting

    6.5
    65%
    10 Ratings
    N/A
    0 Ratings

    Ad Reporting & Analytics

    7.4

    StackAdapt

    74%

    Terminus ABM Platform

    Feature Set Not Supported
    N/A
    StackAdapt ranks higher in 6/6 features

    Ad dashboards

    8.1
    81%
    14 Ratings
    N/A
    0 Ratings

    Ad performance reports

    8.1
    81%
    14 Ratings
    N/A
    0 Ratings

    Ad conversion tracking

    8.1
    81%
    13 Ratings
    N/A
    0 Ratings

    Ad attribution reporting

    6.5
    65%
    10 Ratings
    N/A
    0 Ratings

    Cross-channel ad management

    6.0
    60%
    6 Ratings
    N/A
    0 Ratings

    Ad forecasting and optimization

    7.5
    75%
    11 Ratings
    N/A
    0 Ratings

    Attribute Ratings

    • StackAdapt is rated higher in 1 area: Likelihood to Renew
    • Terminus ABM Platform is rated higher in 1 area: Likelihood to Recommend

    Likelihood to Recommend

    8.0

    StackAdapt

    80%
    14 Ratings
    8.2

    Terminus ABM Platform

    82%
    30 Ratings

    Likelihood to Renew

    10.0

    StackAdapt

    100%
    1 Rating
    9.0

    Terminus ABM Platform

    90%
    3 Ratings

    Usability

    8.0

    StackAdapt

    80%
    2 Ratings

    Terminus ABM Platform

    N/A
    0 Ratings

    Support Rating

    9.5

    StackAdapt

    95%
    2 Ratings

    Terminus ABM Platform

    N/A
    0 Ratings

    Likelihood to Recommend

    StackAdapt

    StackAdapt is well-suited in situations where you need to drive awareness to a niche audience that cannot be easily targeted on the GDN. For our agency it is useful for our Canadian clients only, as HST is added to the advertising costs. We cannot pass this on to our international clients and therefore do not use the platform for any clients outside of Canada.
    Read full review

    Terminus

    Terminus ABM Platform is well suited for organizations beginning their ABM journey. It is easy to implement and there is a great team to help you do so. Ongoing customer success teams ensure you are taking full advantage of the platform and work to help you develop an ABM strategy that fits your business needs.
    Read full review

    Pros

    StackAdapt

    • Communication: Their reps are incredibly transparent, thorough and detailed. I really, really appreciate that.
    • Creativity: Not only are the reps communicative, they actually bring new, fresh ideas to the table. As busy as we are, I can't thank them enough for that.
    • Easy-to-use: As detailed as the dashboard is, it's actually pretty easy to use and bring new users up-to-speed on.
    Read full review

    Terminus

    • Serving account targeted ads across a wide range of display ad providers
    • Matching account based browsing data to target lists
    • Identifying need and interest in particular accounts with intent data
    • Identifying anonymous web traffic on our site from target accounts
    • Reporting on ABM activity and metrics
    Read full review

    Cons

    StackAdapt

    • There is no way to QA your own ads. They QA for you and based on the level of their customer support, you can trust their QA, but the lack of self-assessment can cause problems for your company/agency.
    • To know where your ads were actually deployed, when, and for how long would be amazing. They certainly know because they can track all sorts of analytics.
    • Budgeting.
    Read full review

    Terminus

    • Support times are iffy. We've had slower replies and resolutions to issues since they acquired Sigstr and now support both products.
    • Display advertising generally has low ROI, in part due to "banner blindness". If you're not continuously developing engaging creatives, you're going to see very little return with this platform.
    • Their UI needs serious work. Some options are locked after you move to the next screen in their campaign wizard (nothing should ever be locked in draft) and unless they've recently changed it, you can't delete dead draft campaigns - just archive them.
    • There are a few serious discrepancies in the analytics when it comes to identifying which end companies have people who have viewed your ads (i.e. Microsoft has huge numbers because Azure is their product).
    Read full review

    Pricing Details

    StackAdapt

    Starting Price

    Editions & Modules

    StackAdapt editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Terminus ABM Platform

      Starting Price

      Editions & Modules

      Terminus ABM Platform editions and modules pricing
      EditionModules

      Footnotes

        Offerings

        Free Trial
        Free/Freemium Version
        Premium Consulting/Integration Services

        Entry-level set up fee?

        Required

        Additional Details

        Likelihood to Renew

        StackAdapt

        The platform is easy to use and understand whether it is being used as self-serve or a managed service. The audience targeting is solid, and array of placements is versatile. With these, the level of engagement for video content is usually great
        Read full review

        Terminus

        Terminus is a turn-key partner in the B2B Account-Based Marketing space. Their model is flexible and efficient which in turn provides effective results. Their sales staff is great and never tries to up-sell, but rather coach and educate our teams to be better at our jobs. It has been great to collaborate
        Read full review

        Usability

        StackAdapt

        Simple, streamlined interface. I would rate it higher if there was a proper agency portal (like an MCC "My Client Center") that allows you to control multiple client accounts from a unified login.
        Read full review

        Terminus

        No answers on this topic

        Support Rating

        StackAdapt

        Support has been exceptional. Our dedicated team is always available and ready to answer any questions that may arise. We receive updates from them on a regular basis and they go above and beyond providing assistance when needed. The team is absolutely one of the bright spots in our relationship with StackAdapt
        Read full review

        Terminus

        No answers on this topic

        Alternatives Considered

        StackAdapt

        In terms of Native advertising, StackAdapt blows Outbrain and Taboola out of the water. The ability to drive impressions is similar between all three, but we have seen a large improvement in the quality of these impressions from StackAdapt. Clicks, engagement, and sales are all up on StackAdapt when compared to the other platforms we have used in the past.
        Read full review

        Terminus

        Drift has banners available in their email tool, furthermore, we are able to mimic a Sigstr banner in HubSpot when we build emails by placing the banner image with a link in the bottom of an email, it's just a more manual process. I can't recommend any other solution over Sigstr, they own what they do and don't try to reach in their product marketing and I respect their product for that.
        Read full review

        Return on Investment

        StackAdapt

        • Excellent traffic from our ads. Traffic exceeded our forecast.
        • Excellent management of our budget. We did not spend near as much as we budgeted for the response we received through our test.
        • The lead conversion was not expected to be high due to the type of content we deployed, but we received zero conversions, well below anticipated when compared to other ads for the same content.
        Read full review

        Terminus

        • Combining chat, advertising experiences & a very tight contact list - we saw a 684% increase in on-site engagement.
        • 900% increase in deal size after using chat with our advertising campaigns
        • 50% higher attendance for our events when leveraging our intent data for targeting
        Read full review

        Screenshots

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