What users are saying about
24 Ratings
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66 Ratings
24 Ratings
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Score 7.8 out of 100

Terminus ABM Platform

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
66 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 6.7 out of 100

Likelihood to Recommend

StackAdapt

StackAdapt is well-suited in situations where you need to drive awareness to a niche audience that cannot be easily targeted on the GDN. For our agency it is useful for our Canadian clients only, as HST is added to the advertising costs. We cannot pass this on to our international clients and therefore do not use the platform for any clients outside of Canada.
Anonymous | TrustRadius Reviewer

Terminus ABM Platform

Terminus ABM Platform is well suited for organizations beginning their ABM journey. It is easy to implement and there is a great team to help you do so. Ongoing customer success teams ensure you are taking full advantage of the platform and work to help you develop an ABM strategy that fits your business needs.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

StackAdapt
8.1
Terminus ABM Platform
Data Transfer
StackAdapt
8.1
Terminus ABM Platform
DSP integration
StackAdapt
8.0
Terminus ABM Platform

Ad Campaigns

StackAdapt
8.1
Terminus ABM Platform
Ad campaign creation
StackAdapt
8.2
Terminus ABM Platform
Ad deployment
StackAdapt
8.2
Terminus ABM Platform
Display advertising
StackAdapt
8.5
Terminus ABM Platform
Ad display and retargeting segmentation
StackAdapt
9.0
Terminus ABM Platform
Sequence targeting
StackAdapt
6.8
Terminus ABM Platform

Ad Reporting & Analytics

StackAdapt
7.5
Terminus ABM Platform
Ad dashboards
StackAdapt
8.2
Terminus ABM Platform
Ad performance reports
StackAdapt
8.2
Terminus ABM Platform
Ad conversion tracking
StackAdapt
8.2
Terminus ABM Platform
Ad attribution reporting
StackAdapt
6.9
Terminus ABM Platform
Cross-channel ad management
StackAdapt
6.2
Terminus ABM Platform
Ad forecasting and optimization
StackAdapt
7.5
Terminus ABM Platform

Pros

StackAdapt

  • Communication: Their reps are incredibly transparent, thorough and detailed. I really, really appreciate that.
  • Creativity: Not only are the reps communicative, they actually bring new, fresh ideas to the table. As busy as we are, I can't thank them enough for that.
  • Easy-to-use: As detailed as the dashboard is, it's actually pretty easy to use and bring new users up-to-speed on.
Anonymous | TrustRadius Reviewer

Terminus ABM Platform

  • Serving account targeted ads across a wide range of display ad providers
  • Matching account based browsing data to target lists
  • Identifying need and interest in particular accounts with intent data
  • Identifying anonymous web traffic on our site from target accounts
  • Reporting on ABM activity and metrics
Kai Crow | TrustRadius Reviewer

Cons

StackAdapt

  • There is no way to QA your own ads. They QA for you and based on the level of their customer support, you can trust their QA, but the lack of self-assessment can cause problems for your company/agency.
  • To know where your ads were actually deployed, when, and for how long would be amazing. They certainly know because they can track all sorts of analytics.
  • Budgeting.
Mark Whitlock | TrustRadius Reviewer

Terminus ABM Platform

  • Support times are iffy. We've had slower replies and resolutions to issues since they acquired Sigstr and now support both products.
  • Display advertising generally has low ROI, in part due to "banner blindness". If you're not continuously developing engaging creatives, you're going to see very little return with this platform.
  • Their UI needs serious work. Some options are locked after you move to the next screen in their campaign wizard (nothing should ever be locked in draft) and unless they've recently changed it, you can't delete dead draft campaigns - just archive them.
  • There are a few serious discrepancies in the analytics when it comes to identifying which end companies have people who have viewed your ads (i.e. Microsoft has huge numbers because Azure is their product).
Justin Roodman | TrustRadius Reviewer

Likelihood to Renew

StackAdapt

StackAdapt 10.0
Based on 1 answer
The platform is easy to use and understand whether it is being used as self-serve or a managed service. The audience targeting is solid, and array of placements is versatile. With these, the level of engagement for video content is usually great
Eric Figura | TrustRadius Reviewer

Terminus ABM Platform

Terminus ABM Platform 9.1
Based on 2 answers
Brightfunnel is a very useful tool but can only be used to the fullest if your data is there. It is hard for organizations with bad data to fully utilize its abilities.
Anonymous | TrustRadius Reviewer

Usability

StackAdapt

StackAdapt 8.0
Based on 2 answers
Simple, streamlined interface. I would rate it higher if there was a proper agency portal (like an MCC "My Client Center") that allows you to control multiple client accounts from a unified login.
Anonymous | TrustRadius Reviewer

Terminus ABM Platform

No score
No answers yet
No answers on this topic

Support Rating

StackAdapt

StackAdapt 9.5
Based on 2 answers
Support has been exceptional. Our dedicated team is always available and ready to answer any questions that may arise. We receive updates from them on a regular basis and they go above and beyond providing assistance when needed. The team is absolutely one of the bright spots in our relationship with StackAdapt
Anonymous | TrustRadius Reviewer

Terminus ABM Platform

No score
No answers yet
No answers on this topic

Alternatives Considered

StackAdapt

In terms of Native advertising, StackAdapt blows Outbrain and Taboola out of the water. The ability to drive impressions is similar between all three, but we have seen a large improvement in the quality of these impressions from StackAdapt. Clicks, engagement, and sales are all up on StackAdapt when compared to the other platforms we have used in the past.
Cameron Solu | TrustRadius Reviewer

Terminus ABM Platform

Drift has banners available in their email tool, furthermore, we are able to mimic a Sigstr banner in HubSpot when we build emails by placing the banner image with a link in the bottom of an email, it's just a more manual process. I can't recommend any other solution over Sigstr, they own what they do and don't try to reach in their product marketing and I respect their product for that.
Rachel Green | TrustRadius Reviewer

Return on Investment

StackAdapt

  • Excellent traffic from our ads. Traffic exceeded our forecast.
  • Excellent management of our budget. We did not spend near as much as we budgeted for the response we received through our test.
  • The lead conversion was not expected to be high due to the type of content we deployed, but we received zero conversions, well below anticipated when compared to other ads for the same content.
Mark Whitlock | TrustRadius Reviewer

Terminus ABM Platform

  • Combining chat, advertising experiences & a very tight contact list - we saw a 684% increase in on-site engagement.
  • 900% increase in deal size after using chat with our advertising campaigns
  • 50% higher attendance for our events when leveraging our intent data for targeting
Angelica Pappas-Tindell | TrustRadius Reviewer

Screenshots

Pricing Details

StackAdapt

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Terminus ABM Platform

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Rating Summary

Likelihood to Recommend

StackAdapt
8.3
Terminus ABM Platform
7.8

Likelihood to Renew

StackAdapt
10.0
Terminus ABM Platform
9.1

Usability

StackAdapt
8.0
Terminus ABM Platform

Support Rating

StackAdapt
9.5
Terminus ABM Platform

Add comparison