TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Supermetrics

    Score9.7 out of 10
    N/ASupermetrics, from the company of the same name in Helsinki, offers an application which automates integration of data from multiple online advertising platforms (e.g. Facebook, Google Analytics and Adwords, Bing, etc) and supports customizable presentations and visualizations of the aggregated data to make cross-platform comparisons and summaries easier for marketers.

    $29

    per month

    Uberflip

    Score8.2 out of 10
    N/AUberflip is a content marketing platform from the Toronto company of the same name. Central to Uberflip is its content hub for aggregating, centralizing, organizing, and finally curating content for delivery to targeted audiences in streams, culminating in the call-to-action (CTA). Uberflip also contains analytics that show how effective these CTAs are (and in what context they are effective or not) so poor content can be confidently dropped in favor of what works. For $200 monthly the user…N/A
    Pricing
    SupermetricsUberflip
    Editions & Modules
    Essential
    $29
    per month per user
    Core
    $159
    per month per user
    No answers on this topic
    Offerings
    Pricing Offerings
    SupermetricsUberflip
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeNo setup feeRequired
    Additional DetailsIn addition to the basic licensing tiers, Supermetrics offers customized packages according to customer needs.—
    More Pricing Information
    Community Pulse
    SupermetricsUberflip
    Considered Both Products
    Supermetrics
    No answer on this topic
    Uberflip
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    10 Answers
    90%
    Would buy again
    26 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    9 Answers
    96%
    Delivers good value for the price
    23 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    10 Answers
    93%
    Happy with the feature set
    27 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    9 Answers
    95%
    Lived up to sales and marketing promises
    20 Answers
    Implementation went as expected
    100%
    Implementation went as expected
    10 Answers
    88%
    Implementation went as expected
    21 Answers
    Best Alternatives
    SupermetricsUberflip
    Small Businesses
    Agency Analytics
    Score8.9 out of 10
    No answers on this topic
    Medium-sized Companies
    TrackMaven
    Score8.5 out of 10
    No answers on this topic
    Enterprises
    TrackMaven
    Score8.5 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    SupermetricsUberflip
    Likelihood to Recommend
    10.0
    (12 ratings)
    8.0
    (63 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    9.0
    (12 ratings)
    Usability
    -
    (0 ratings)
    9.8
    (8 ratings)
    Availability
    -
    (0 ratings)
    9.1
    (2 ratings)
    Performance
    -
    (0 ratings)
    7.3
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    3.1
    (8 ratings)
    Online Training
    -
    (0 ratings)
    10.0
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    10.0
    (2 ratings)
    Vendor post-sale
    -
    (0 ratings)
    10.0
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    10.0
    (1 ratings)
    User Testimonials
    SupermetricsUberflip
    Likelihood to Recommend
    Supermetrics
    If you are looking to pull and aggregate data from multiple sources for reporting or analytics, Supermetrics is the best option for connecting those data sources into a single table. Supermetrics is less beneficial if you report on a single data source or do not need to aggregate your data into a single source.
    Incentivized
    Read full review
    Uberflip
    Uberflip is well suited to bring your larger organization into sharing content. Instead of relying only on marketing to be driving content, Uberflip has made it easy to integrate content into the sales process or client services process, with the ability to make the experience unique to sales or CS. Where Uberflip may not be as suited is if you are looking for landing pages to capture leads, most of the time for landing pages designed to sell a product you want to add specific feature copy and be able to place a gate over content without having a user jumping from page to page, while also having the gate capturing information and allowing you to trigger activities from your marketing automation system. Uberflip doesn't allow you to add copy or manipulate a landing page and only allows you to add information from a gate to a static list, which does not allow you to automate the process.
    Incentivized
    Read full review
    Pros
    Supermetrics
    • Supermetrics is easy to use, the ui is helpful for creating queries.
    • Supermetrics allows to run the created queries on triggers.
    • Supermetrics allows to connect with different data sources like Google analytics etc .,
    • Supermetrics sends alert on the failure of queries to the desired email address
    Incentivized
    Read full review
    Uberflip
    • Integration into already existing CRM platforms, like Marketo.
    • Robust back-end reporting with the what seems like endless filters.
    • High-level of support from both the account management and technical teams.
    • Problem-solving with a focus on your end goal or what you are trying to accomplish.
    Incentivized
    Read full review
    Cons
    Supermetrics
    • Sometimes I have to refer to the website to find which metrics are what - the names aren't always the same as the platform calls them.
    • No public data for LinkedIn.
    • Definitely requires knowledge on how to use Google Data Studio.
    Incentivized
    Read full review
    Uberflip
    • Decent amount of bugs in the system, constantly need to work with support.
    • Continues to raise their prices without adding much extra value.
    • Lots of turnover on their customer team's.
    • Somewhat customizable but could use some work on making hubs not all look exactly the same.
    • Mixed bag on the helpfulness of their teams.
    • Not overly proactive with suggestions for optimization or knowledge of their accounts.
    Incentivized
    Read full review
    Likelihood to Renew
    Supermetrics
    No answers on this topic
    Uberflip
    This serves all of our content marketing needs, but our sales team does need a more robust sales enablement solution. It's hard to have the engagement/usage data for different kinds of content in disparate systems. But I've looked for years and been unable to find a one-size-fits-all solution to solve all marketing and sales enablement use cases.
    Read full review
    Usability
    Supermetrics
    No answers on this topic
    Uberflip
    For me this has been very easy to use. Once we got the basics down it was easily repeatable and if we did end up having questions our point of contact was very helpful and fast in getting our questions answered. If it was above their capabilities they brought in a support professional who really made it easy for us to learn and replicate their steps.
    Read full review
    Reliability and Availability
    Supermetrics
    No answers on this topic
    Uberflip
    After using Uberflip for more than a year, we have yet to experience any down time.
    Read full review
    Support Rating
    Supermetrics
    No answers on this topic
    Uberflip
    The support and the team at Uberflip is THE BEST!!! They are seriously so great. They got to know me on a personal level and really cared about getting my Hub set up the way I wanted and they want my Hub to be successful. They even took a few of us out to dinner when they were in my area for a marketing event. They are always there to help me and only a quick email or phone call away
    Read full review
    Online Training
    Supermetrics
    No answers on this topic
    Uberflip
    It wasn't exactly training but there was a step by step check list of things in a project the Uberflip team shared with me. There were links to helpful articles on it that walked me through how to set things up
    Read full review
    Implementation Rating
    Supermetrics
    No answers on this topic
    Uberflip
    The implementation team was with us every step of the way, helping us map what needed to be done, providing examples of other customers and being as hands-on as we needed
    Incentivized
    Read full review
    Alternatives Considered
    Supermetrics
    Supermetrics is better because of its ease of use and it mirrors most of the metrics on ad platforms. For some similar reporting platforms, metrics are often called something slightly different or are not able to pull the same data as presented on the ad platform; Supermetrics is the closest you'll get to exact data alignment.
    Incentivized
    Read full review
    Uberflip
    When it comes to asset management, Uberflip has a HubSpot beat. That doesn't mean HubSpot isn't necessary for other functions, but when it comes to the content itself, the backend organization, reporting (item and stream level), and delivery of the content is much more useful in Uberflip. Otherwise, they have the same learning curve.
    Read full review
    Return on Investment
    Supermetrics
    • Positive! Supermetrics helped us transition into Google Data Studio as our monthly reporting system.
    • Savings! We saved money by switching our reporting to Google Data Studio + Supermetrics.
    • Time! We save a lot of time on our monthly reports thanks to Supermetrics.
    Incentivized
    Read full review
    Uberflip
    • It has enabled us to track the performance of the content being sent out by sales. Now we can make data-driven content decisions.
    • Have had multiple use cases where Sales Assist was able to reengage prospects that were thought to be lost.
    • Content management has been key, it has been extremely helpful to centralize content in Uberflip.
    Incentivized
    Read full review
    ScreenShots

    Supermetrics Screenshots

    Product screenshotProduct screenshotProduct screenshotProduct screenshotProduct screenshot

    Uberflip Screenshots

    Screenshot of Integrates third-party content platforms such as RSS, SlideShare, Wistia, Vidyard, and more, to break down content silos for more control across channels.Screenshot of Dynamic destinations for campaigns can be created. Branding, fields and content can be personalized to deliver value and context. Uberflip CTAs can be used to place forms across streams, gate content and pass lead data to marketing automation platform.Screenshot of Uberflip Sales Assist gives sellers and success teams greater access to marketing content and tools that help them create and share their own content experiences.Screenshot of With UF CTAs, marketers can not only collect contact information, but they can do that within the context of a content experience or drive that visitor to a content experience by placing CTAs where conversion is most likely to take place.Screenshot of Content scores, metrics dashboards and integrations with the organization's marketing tech stack let users dive deeper into content engagement and performance.Screenshot of Displays how each account and contact engages with content.