Synthio vs. TechTarget Priority Engine

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Synthio
Score 9.0 out of 10
Enterprise companies (1,001+ employees)
Synthio is Data as a Service software that automates the cleansing, standardization, and synthesis of data to make it actionable for immediate use. From merging non-standard or free-form data into a single usable dataset, to deduplication, standardization, strategic augmentation, or simply understanding more about data through a data health analysis, the vendor says their solution meets every data need of the modern marketer. Additionally, the vendor says they even have an automated tool that…N/A
TechTarget Priority Engine
Score 9.9 out of 10
N/A
Priority Engine is TechTarget's primary intent data offering. The vendor aims to enable marketing and sales teams by providing behavior insights for high priority accounts and leads.N/A
Pricing
SynthioTechTarget Priority Engine
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
SynthioTechTarget Priority Engine
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
SynthioTechTarget Priority Engine
Features
SynthioTechTarget Priority Engine
Prospecting
Comparison of Prospecting features of Product A and Product B
Synthio
9.7
2 Ratings
22% above category average
TechTarget Priority Engine
-
Ratings
Advanced search10.02 Ratings00 Ratings
Identification of new leads10.02 Ratings00 Ratings
List quality9.02 Ratings00 Ratings
List upload/download10.02 Ratings00 Ratings
Ideal customer targeting9.02 Ratings00 Ratings
Load time/data access10.02 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Synthio
9.3
2 Ratings
18% above category average
TechTarget Priority Engine
9.8
9 Ratings
11% above category average
Contact information9.02 Ratings9.89 Ratings
Company information9.02 Ratings9.89 Ratings
Industry information10.02 Ratings9.89 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Synthio
9.4
2 Ratings
23% above category average
TechTarget Priority Engine
-
Ratings
Salesforce integration10.01 Ratings00 Ratings
Company/business profiles9.02 Ratings00 Ratings
Data hygiene9.02 Ratings00 Ratings
Automatic data refresh10.02 Ratings00 Ratings
Filters and segmentation9.02 Ratings00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Synthio
9.0
2 Ratings
19% above category average
TechTarget Priority Engine
-
Ratings
Append emails to records9.02 Ratings00 Ratings
Intent Data
Comparison of Intent Data features of Product A and Product B
Synthio
-
Ratings
TechTarget Priority Engine
7.4
8 Ratings
8% below category average
Web Personalization00 Ratings7.06 Ratings
3rd party intent signals00 Ratings9.88 Ratings
Downstream intent signals00 Ratings5.74 Ratings
Account identification00 Ratings9.98 Ratings
Buyer journey tracking00 Ratings9.88 Ratings
Revenue forecasts00 Ratings4.03 Ratings
Audience segmentation00 Ratings5.55 Ratings
Conversion optimization00 Ratings5.36 Ratings
Content Syndication00 Ratings9.96 Ratings
Best Alternatives
SynthioTechTarget Priority Engine
Small Businesses
Lead411
Lead411
Score 8.2 out of 10
ZoomInfo Sales
ZoomInfo Sales
Score 8.2 out of 10
Medium-sized Companies
Lead411
Lead411
Score 8.2 out of 10
6sense
6sense
Score 8.6 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.9 out of 10
6sense
6sense
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
SynthioTechTarget Priority Engine
Likelihood to Recommend
9.0
(2 ratings)
9.8
(16 ratings)
Usability
-
(0 ratings)
10.0
(1 ratings)
Support Rating
-
(0 ratings)
7.7
(2 ratings)
User Testimonials
SynthioTechTarget Priority Engine
Likelihood to Recommend
Synthio
Undoubtedly this is the ideal software for the sales and marketing department, as it saves a lot of time in the search for customers and has tools that automate many processes that were previously manual. This is one of the programs we have worked with the best, that is why we recommend it.
Read full review
TechTarget
TechTarget would notify us when prospects looked us up by name or specifically researched areas where our product would prove beneficial. It did a great job gauging legitimate interest from the prospect and gave an idea of a timeline as well so that we could understand their urgency.
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Pros
Synthio
  • Extensive search filters
  • Email verification prior to download/charge
  • Helpful customer service who you can work directly with to pull lists. It's great to work with someone who can tell you exactly how many verified leads you could pull without having to use credits.
Read full review
TechTarget
  • Contact Info is pretty good. I've occasionally found better data than I can get from our chosen lead solution.
  • I don't know of another alternative source, but TechTarget provides data on content that people are researching.
  • TechTarget provides current tech stack for companies that I'm researching.
Read full review
Cons
Synthio
  • Lead quality isn't always the best - as with many databases of this nature. We have to expect that we'll have a high bounce and unsubscribe rate when using these leads.
Read full review
TechTarget
  • It is not particularly intuitive
  • Too many steps to get where I need to go
  • Needs to provide more depth to help determine urgency and intent to buy
  • Response rate from contacting leads based on search behaviors was almost nil. This may be partially due to messaging on our end.
Read full review
Usability
Synthio
No answers on this topic
TechTarget
Usability is great, we would love to see how strong the intent is for every keywords
Read full review
Support Rating
Synthio
No answers on this topic
TechTarget
I'm just a business user of TechTarget so I really haven't had the chance to gauge what the support is from a customer standpoint. Given that we recently rolled it out and everyone is utilizing it daily I would assume that their support is strong enough for us to continues to use it.
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Alternatives Considered
Synthio
I feel similar about all of these list building/append services. There are good and bad aspects.
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TechTarget
TechTargets Priority Engine's interface and customizable features were easier to use and better organized than ZoomInfo's. I like the custom alerts that TechTarget provided, and I'm not sure ZoomInfo had the same feature. I would get email alerts any time a target customer read a white paper or downloaded a brochure, which made my timing for prospecting much easier. I do believe ZoomInfo's company directories are more robust and wide-spread
Read full review
Return on Investment
Synthio
  • Positive - We've been able to append records and add them to our targeted marketing campaigns.
  • Negative - We've added some junk to our database, as a result, which has affected our deliverability rates.
  • Negative - We did get a complaint and inquiry from one particular record about sending them an unsolicited email.
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TechTarget
  • It is best when used in conjunction with all of our other tooling and not used alone
  • It has enabled my team to have a better feel for what is happening at a prospect's company
  • It sometimes consumes too many hours in the day waiting on data to load, and time is wasted toggling between pages
Read full review
ScreenShots