ThoughtSpot vs. Zoho Analytics

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
ThoughtSpot
Score 8.3 out of 10
N/A
ThoughtSpot is an Agentic Analytics Platform for enterprises where users ask data questions using natural language and get answers with AI. Code-first for data teams and code-free for business users, ThoughtSpot can handle large, complex cloud data at scale.
$1,500
per year (5 users)
Zoho Analytics
Score 8.4 out of 10
Small Businesses (1-50 employees)
Zoho Analytics (formerly Zoho Reports) is a self-service BI and analytics platform that allows users to analyze their business data and create reports and dashboards. It is designed to help users create and share reports quickly, without IT assistance.
$30
per month 2 users
Pricing
ThoughtSpotZoho Analytics
Editions & Modules
Thoughtspot Analytics - Pro
$50
per month (billed annually) per user (25-1000 users)
Thoughtspot Analytics - Enterprise
Custom
Basic
$30
0.5M rows, 2 users
Professional
$30
per user per month billed annually
Standard
$60
1M rows, 5 users
Premium
$145
5M rows, 15 users
Enterprise
$575
50M rows, 50 users
Offerings
Pricing Offerings
ThoughtSpotZoho Analytics
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsThere is a 20% discount for all plans if subscribed yearly. Customers can buy add-on rows and users, in addition to the plans listed above.
More Pricing Information
Community Pulse
ThoughtSpotZoho Analytics
Features
ThoughtSpotZoho Analytics
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
ThoughtSpot
7.3
89 Ratings
11% below category average
Zoho Analytics
8.8
135 Ratings
8% above category average
Pixel Perfect reports6.021 Ratings8.9106 Ratings
Customizable dashboards8.189 Ratings8.7135 Ratings
Report Formatting Templates7.725 Ratings00 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
ThoughtSpot
7.4
91 Ratings
8% below category average
Zoho Analytics
8.3
137 Ratings
3% above category average
Drill-down analysis8.490 Ratings8.3131 Ratings
Formatting capabilities7.190 Ratings7.8136 Ratings
Integration with R or other statistical packages5.649 Ratings00 Ratings
Report sharing and collaboration8.588 Ratings8.8137 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
ThoughtSpot
8.2
84 Ratings
1% below category average
Zoho Analytics
8.7
129 Ratings
5% above category average
Publish to Web8.255 Ratings8.7108 Ratings
Publish to PDF8.678 Ratings8.6127 Ratings
Report Versioning7.918 Ratings00 Ratings
Report Delivery Scheduling8.464 Ratings8.7112 Ratings
Delivery to Remote Servers8.035 Ratings00 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
ThoughtSpot
7.3
86 Ratings
9% below category average
Zoho Analytics
8.2
84 Ratings
3% above category average
Pre-built visualization formats (heatmaps, scatter plots etc.)7.585 Ratings8.480 Ratings
Location Analytics / Geographic Visualization7.679 Ratings8.872 Ratings
Predictive Analytics7.365 Ratings7.466 Ratings
Pattern Recognition and Data Mining6.813 Ratings00 Ratings
Access Control and Security
Comparison of Access Control and Security features of Product A and Product B
ThoughtSpot
8.0
86 Ratings
6% below category average
Zoho Analytics
8.6
129 Ratings
1% above category average
Multi-User Support (named login)8.282 Ratings8.8127 Ratings
Role-Based Security Model7.874 Ratings8.972 Ratings
Multiple Access Permission Levels (Create, Read, Delete)7.678 Ratings8.8122 Ratings
Report-Level Access Control7.916 Ratings7.830 Ratings
Single Sign-On (SSO)8.572 Ratings8.674 Ratings
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
ThoughtSpot
7.6
53 Ratings
3% below category average
Zoho Analytics
7.2
97 Ratings
8% below category average
Responsive Design for Web Access7.351 Ratings7.871 Ratings
Mobile Application7.334 Ratings6.073 Ratings
Dashboard / Report / Visualization Interactivity on Mobile7.146 Ratings7.086 Ratings
Application Program Interfaces (APIs) / Embedding
Comparison of Application Program Interfaces (APIs) / Embedding features of Product A and Product B
ThoughtSpot
7.1
51 Ratings
8% below category average
Zoho Analytics
8.4
65 Ratings
8% above category average
REST API6.942 Ratings8.261 Ratings
Javascript API6.535 Ratings00 Ratings
iFrames8.034 Ratings8.653 Ratings
Java API7.013 Ratings00 Ratings
Themeable User Interface (UI)7.335 Ratings00 Ratings
Customizable Platform (Open Source)7.115 Ratings00 Ratings
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User Ratings
ThoughtSpotZoho Analytics
Likelihood to Recommend
8.5
(91 ratings)
8.0
(139 ratings)
Likelihood to Renew
10.0
(6 ratings)
9.0
(9 ratings)
Usability
8.3
(85 ratings)
8.2
(83 ratings)
Availability
9.0
(3 ratings)
9.1
(1 ratings)
Performance
8.0
(3 ratings)
9.1
(2 ratings)
Support Rating
8.0
(4 ratings)
5.3
(18 ratings)
In-Person Training
5.0
(1 ratings)
-
(0 ratings)
Online Training
4.0
(1 ratings)
-
(0 ratings)
Implementation Rating
7.0
(2 ratings)
5.5
(3 ratings)
Configurability
8.0
(1 ratings)
-
(0 ratings)
Ease of integration
9.0
(1 ratings)
7.3
(1 ratings)
Product Scalability
8.0
(3 ratings)
7.8
(71 ratings)
Vendor post-sale
8.0
(1 ratings)
7.3
(1 ratings)
Vendor pre-sale
9.0
(1 ratings)
8.2
(1 ratings)
User Testimonials
ThoughtSpotZoho Analytics
Likelihood to Recommend
ThoughtSpot
It is well suited when the same data is consumed by many different people with different analytics and visualization requirements because, if you have the data available in ThoughtSpot, every user can prepare different views. Also, it is a good reporting tool, you can get rid of slides if you have a good dashboard prepared, gaining flexibility and agility.
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Zoho
Zoho Analytics is the best way to consume data created by Zoho products . It's robust and quick build formula libraries and auto generated reports. A data source can be integrated and be ready for consumption within minutes. This gives a well developed baseline for organizing to develop advance analytics. It's mobile dashboards are very intuitive and useful for leaders who are on the move.
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Pros
ThoughtSpot
  • Beautiful visualizations. The visuals are distinct, clean, and easy to discern from one another.
  • Intelligent querying functionality. When looking to manipulate the data, the search function makes it easy to manipulate the features in the data, along with aggregating them in the way you'd like.
  • Embedding! It has been a smooth process thus far for our product & technical teams to work with ThoughtSpot and bring it into our product.
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Zoho
  • Zoho Analytics’ predictive analytics capabilities can help forecast future trends, allowing for proactive planning and risk management.
  • Performance Monitoring: We can track key performance indicators (KPIs) across departments, such as sales, marketing, finance, and HR. This aids in identifying bottlenecks and areas for improvement.
  • Decision making regarding resource allocation.
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Cons
ThoughtSpot
  • It would be great if ThoughtSpot can add the feature to filter by clicking on visualizations. i.e if I click on a particular data point in the chart if the full dashboard can filter just for that particular data point.
  • Color coding the heatmap with different colors like green to orange to red.
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Zoho
  • I'm guessing it's out there somewhere but I really could have used a 'quick start guide' or guided start.
  • Once I figured it out, it makes sense how to make sure the right data is provided in order to make dashboards quite flexible--- but without examples, I found it quite a challenge
  • The initial organization of Analytics is NOT intuitive. Once in context, the organizational features make sense, but (at least initially) it would have been most useful if the organization of Analytics reports in Zoho Analytics had saved me a lot of time.
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Likelihood to Renew
ThoughtSpot
I give it just waiting because passport is brilliant and it has helped our organisation In advancing to the next stage in the age of AI. It has allowed or non-tech people to better service and clients in a cost-effective way. George port has allowed us to create new products for us and for our clients increasing our revenue streams and reducing clients churn
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Zoho
I'd give this an 11 if I could! As our business moves forward we hope to use Zoho Analytics more then we do now. Creating better reports and dashboards for our management team to evaluate the health of our business and to provide more insightful reports for our customers. The possibilities are endless with this tool
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Usability
ThoughtSpot
The rating is because of the ease of use of the interface as it has a no code interface that makes it easy to setup data pipelines without extensive programming. Cloud native integration: It integrates seamlessly with cloud based data warehouses. Automated data loading, Scalability, Cost Effective, Transformations, Data Governance and security.
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Zoho
For an end user, Zoho Analytics is pretty easy to use and very easy to access the dashboard. Linking data from multiple sources is very convenient. Multiple people can work on preparing and publishing the dashboards simultaneously, which helps delegate tasks.
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Reliability and Availability
ThoughtSpot
it's available unless there is a server or system update etc. sometimes the timing of this is bad (for example during a month end close)
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Zoho
ZOHO is a very reliable company/product. We never had any issues with downtime or inaccessibility to our data. Any type of maintenance that they had to perform was clearly communicated and never an issue. We use a lot of external hooks and we've never had any issues with getting ZOHO to communicate with any of those hooks.
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Performance
ThoughtSpot
It does what it is supposed to. Would be nice to have a bit more insights
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Zoho
ZOHO has obviously invested a lot of time effort and money in to creating a reliable infrastructure with high availability. We've never had any issues with performance and all of our data crunching small to large has always been well within reason. We have come to appreciate the performance of ZOHO and will continue to use it for all of our data needs.
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Support Rating
ThoughtSpot
I give it this meeting because the team is not only help able to help us in the current solutions but also amazing and taking feedback and feeding it back to their development team which includes more products and features into ThoughtSpot
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Zoho
The support team is honestly not that great. At times, it seems as if members of our own team know more about the product than the support team. They must not have a lot of training or the turnaround is quick
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In-Person Training
ThoughtSpot
inhouse in-person training. Took a bit to long to get the basics.
Read full review
Zoho
No answers on this topic
Online Training
ThoughtSpot
poor instructions
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Zoho
No answers on this topic
Implementation Rating
ThoughtSpot
Understand use case and model and design accordingly
Read full review
Zoho
If your external data sources are previously organized and correlated (e.g.: in your datawarehouse or database) your implementation will be easier. Of cource some not previously predicted correlation would be necessary to be done during the implementation, but if your organization let it to be all done into Zoho Analytics, it will take more time from your team.
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Alternatives Considered
ThoughtSpot
We also explored Tableau Ask Data. Tableau is our standard for BI in our organization. We want to use the smallest amount of tools in our company to have the best adaption. ThoughSpot will fill a few gaps that we have with our current set up and will also enhance out offering for our employees in the transition of being more data driven within in near future
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Zoho
Zoho Analytics has the best UI and user friendly to create reports and dashboard along with features like Zia Assistance that guide in creating reports and dashboard and also help in the forecasting of the data based on the past records.
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Scalability
ThoughtSpot
Because it is very reliable, inside the situation, we need strong internet connection to access a lot of data but easily never had any downtime except during the upgrades
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Zoho
As far as I know, Zoho Analytics has been able to fulfill every need we've had for it. Our reports have gotten better and more detailed with pretty much every new issue of our magazine. It just keeps getting better, and we keep feeding it more data to digest and present to us.
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Return on Investment
ThoughtSpot
  • Time to market ROI is massive vs hiring the full-time dedicated team to build and maintain a frontend multi-tenant SaaS data viz product.
  • It will be interesting to see over time how the advanced features play out in terms of usability and end value, such as Natural Search, which we are very excited about, and the machine learning tools.
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Zoho
  • Analytics has been the foundation of my role. I manage 2000 accounts myself, so I need analytics to help me know whom to serve first.
  • Analytics provides a lot of visualization options that I need to serve my customers.
  • Analytics has excellent options for accountability with our training team to know where each account is in their customer journey.
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ScreenShots

ThoughtSpot Screenshots

Screenshot of the ThoughtSpot home screenScreenshot of SpotIQ, which offers AI-driven insightsScreenshot of the Spotter AI agent that surfaces insights through natural language queriesScreenshot of AI Assist producing SQL in real timeScreenshot of SpotIQ, which offers AI-driven insightsScreenshot of the integration with dbt models and metrics

Zoho Analytics Screenshots

Screenshot of Zia Insights, which provides contextual intelligence with detailed diagnostics.Screenshot of where OpenAI's large language models (LLMs) are leveraged within Ask Zia to build complex queries, construct metrics and formulas, and discover public datasets.Screenshot of key metrics with KPI charts.Screenshot of streaming data, which is available for real-time insights. Users can process streams from Google Pub/Sub, Kafka, PubNub and APIs.Screenshot of reports accessed from iPad and Android tablets.Screenshot of custom machine learning models, available with a no-code assistant.