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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Twilio SendGrid

    Score6.6 out of 10
    N/ATwilio SendGrid Marketing Campaigns provides users with segmentation, campaign editing, and deliverability. According to the vendor, Twilio SendGrid Marketing Campaigns is trusted by over 80,000 customers globally, including Airbnb, Spotify and Uber. Twilio SendGrid Marketing Campaigns aims to help users by providing: MORE EFFICIENT EMAIL BUILDING The campaign building process is free from frustrating, rigid step-by-step wizards that slow users down. The vendor says…

    $15

    per month

    Yesware

    Score8.3 out of 10
    N/AYesware, from Vendasta since the October 2022 acquisition, is a service for salespeople that helps them close deals faster. An email service tracks email, templates responses and syncs to CRM.

    $19

    per month

    Pricing
    Twilio SendGridYesware
    Editions & Modules
    Basic
    $15
    per month
    Advanced
    $60
    per month
    Free
    Free
    Pro
    $19
    per month
    Premium
    $45
    per month
    Enterprise
    $85
    per month
    Offerings
    Pricing Offerings
    Twilio SendGridYesware
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—Annual plans save up to 23%.
    More Pricing Information
    Community Pulse
    Twilio SendGridYesware
    Considered Both Products
    Twilio
    No answer on this topic
    Vendasta
    Chose Yesware
    Yesware had a lot more accurate tracking than sendgrid and had a great integration with Salesforce to track who was sent emails. sendgrid had no way of tracking and became hard to manage who we had sent emails. sendgrid did help to maintain domain health and allow for far more …
    Incentivized
    Chose Yesware
    Yesware has fewer capabilities compared to sequencing tools like Apollo or HubSpot Sales Hub but does manage email very well. If you need a tool that that is going to integrate with calling features, Yesware isn't for you. But if you just want email sequencing, Yesware is easy, …
    Incentivized
    Key User Insights
    Would buy again
    75%
    Would buy again
    15 Answers
    88%
    Would buy again
    22 Answers
    Delivers good value for the price
    72%
    Delivers good value for the price
    13 Answers
    91%
    Delivers good value for the price
    21 Answers
    Happy with the feature set
    70%
    Happy with the feature set
    14 Answers
    88%
    Happy with the feature set
    22 Answers
    Lived up to sales and marketing promises
    65%
    Lived up to sales and marketing promises
    13 Answers
    94%
    Lived up to sales and marketing promises
    17 Answers
    Implementation went as expected
    70%
    Implementation went as expected
    14 Answers
    100%
    Implementation went as expected
    19 Answers
    Features
    Twilio SendGridYesware
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Twilio SendGrid and Yesware
    Feature
    Twilio SendGrid
    6.8
    50 Ratings
    16% below category average
    Yesware
    -
    Ratings
    WYSIWYG email editor9.337 Ratings00 Ratings
    Dynamic content6.740 Ratings00 Ratings
    Ability to test dynamic content4.438 Ratings00 Ratings
    Landing pages8.024 Ratings00 Ratings
    A/B testing9.330 Ratings00 Ratings
    Mobile optimization8.938 Ratings00 Ratings
    Email deliverability reporting5.050 Ratings00 Ratings
    List management4.744 Ratings00 Ratings
    Triggered drip sequences4.624 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Twilio SendGrid and Yesware
    Feature
    Twilio SendGrid
    6.1
    50 Ratings
    22% below category average
    Yesware
    -
    Ratings
    Dashboards4.748 Ratings00 Ratings
    Standard reports5.148 Ratings00 Ratings
    Custom reports8.631 Ratings00 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of Twilio SendGrid and Yesware
    Feature
    Twilio SendGrid
    8.2
    12 Ratings
    1% above category average
    Yesware
    -
    Ratings
    URL Validation7.911 Ratings00 Ratings
    Link Tracking7.512 Ratings00 Ratings
    Image Validation8.29 Ratings00 Ratings
    Inbox Display8.011 Ratings00 Ratings
    Email Accessibility Tools9.012 Ratings00 Ratings
    Spelling and Grammar Check8.19 Ratings00 Ratings
    Spam Testing8.111 Ratings00 Ratings
    Email Previews9.112 Ratings00 Ratings
    Best Alternatives
    Twilio SendGridYesware
    Small Businesses
    Mad Mimi
    Score10 out of 10
    Mailtrack
    Score9.7 out of 10
    Medium-sized Companies
    Campaign Monitor by Marigold
    Score9 out of 10
    Mailtrack
    Score9.7 out of 10
    Enterprises
    Emma by Marigold
    Score8.5 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Twilio SendGridYesware
    Likelihood to Recommend
    4.7
    (61 ratings)
    9.0
    (63 ratings)
    Likelihood to Renew
    7.0
    (1 ratings)
    9.0
    (6 ratings)
    Usability
    4.9
    (8 ratings)
    9.0
    (2 ratings)
    Support Rating
    3.0
    (9 ratings)
    8.2
    (12 ratings)
    User Testimonials
    Twilio SendGridYesware
    Likelihood to Recommend
    Twilio
    If you're prepared to build out your whole staff UX, audience creation, email production, and analytics on your own using API, this tool may have that flexibility. If you require a sturdy drag and drop production tool, this tool has it but at the expense of a lot of other critical functionality. Out of the box analytics/reporting, is extremely limited. Complex queries, even something like pulling those who haven't engaged in email within a certain time period, is clunky. If you require any support at all, this is not the tool for you. I'm a deliverability consultant and have used many of the top email marketing tools and SendGrid has been extremely difficult for my team. I do not recommend it. Shiny and bright during sales, pretty disappointing thereafter.
    Read full review
    Vendasta
    It works for my company and my problems. If you need a Sales CRM you can go for higher-end products that will give you what Yesware gives along with other stuff. Wherein we had specific problems we wanted to solve. -We needed a solution for a smaller team within our bigger sales team. -We needed a solution to be easy to use point and click and did not require any setup. -We needed to have a better solution to YAMM.
    Incentivized
    Read full review
    Pros
    Twilio
    • Managing email lists / audiences is easy with features like groups and segments.
    • They provide pre-built email templates that are very easy to modify. It is also super easy to create new email templates with their drag-and-drop email builder.
    • Provides clear / easy-to-read analytics of email campaigns.
    • I can easily import large email contact lists all at once or add a user manually one-at-a-time, when needed.
    Incentivized
    Read full review
    Vendasta
    • Tracking open rates, link click rates, and reply rates. This allows us to compare different templates in order to see which allows for the most interactions and meetings set directly from email engagement.
    • Seeing exactly when someone opens an email and whether it is in their normal location. Also if they are opening on a mobile device versus a computer to be able to organize the set up of the email in a more beneficial way.
    • Being able to save Templates for Mail Merges to avoid the duplication of effort that other mass email systems utilize.
    Incentivized
    Read full review
    Cons
    Twilio
    • Not necessarily their Email API but their email in general - they are currently in beta for automated email sequences but are still bare bones. Much more work is needed before it can be used mainstream and be able to convert everything to SendGrid.
    • Helping with warming up our dedicated IP for the best-sending score.
    • We seem to hit the promotions folder a decent amount (maybe the IP problem above) and even a lot of their emails hit my spam or promotions folder (whether they be transactional or marketing) which isn't a great sign when trusting an ESP.
    • Transactional email sequences would be a huge plus.
    • Now that Twilio owns SenGrid, having an integrated platform where you could see all our transactional emails together.
    • Better reporting and split reporting between transactional and marketing emails.
    Incentivized
    Read full review
    Vendasta
    • The ability to unwrap iframe embeds on email (e.g. if I send a Vimeo link over email, have that video thumbnail show and link out to a video)
    • Removing recipients from a campaign. If my ruleset is to remove a contact from a sequence after he/she replies, sometimes a person will reply from another email and Yesware doesn't recognize it. (e.g. if I add jeff@amazon.com to my campaign and jeff.bezos@amazon.com replies to my thread, Yesware will still send an email to jeff@amazon.com unless he is manually removed)
    Incentivized
    Read full review
    Likelihood to Renew
    Twilio
    No answers on this topic
    Vendasta
    I like the product, but due to the limitations I don't love it. I'm curious to revisit other options, particularly in lieu of Yesware's recent price increases (although I'm on a legacy plan). Some of my challenges to be browser related (I'm on an older computer) -- I'll have to see how things go when I receive my new computer. If the glitches (especially with regard to tracking accuracy and send later feature) go away, I'd be much more inclined to renew
    Read full review
    Usability
    Twilio
    It is usable but needs improvement in overall user experience and ease of use. A new joinee/anyone new to the tool would need more tarining currently before he can use the platform seamlessly. The set-up to value realization time for Twilio SendGrid customers is generally high because of this concern.
    Incentivized
    Read full review
    Vendasta
    Yesware is easy to setup and get connected in existing systems. We were able to get started sending the day we puchased our subscription because of the addon for Gmail and easy connection to our CRM. It's also very easy to use in the day to day, kicking off campaigns and seeing their status to as about as easy as it gets. I have not concerns about usability
    Incentivized
    Read full review
    Support Rating
    Twilio
    Twilio SendGrid Email API is everything we want it to be, and we have no reason to look for any other solution. Features and pricing match exactly what we need. As developers for SaaS products, Twilio SendGrid Email API provides a great service. I hope that they stay this way and don't inflate the service with too many marketing oriented features, because there are other tools for that and Twilio SendGrid Email API is a API for sending email first and foremost.
    Incentivized
    Read full review
    Vendasta
    Because it deserves this rating. The features and functionality provided are great. Our Sales team is very satisfied with this software as it integrates very well with our other software like Outlook, Salesforce, etc. Yesware provides great follow up with customers, which is essential for sales. Meeting scheduling is also flawless.
    Incentivized
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    Alternatives Considered
    Twilio
    Sendgrid has a lot of features that other providers have and a few more - like the dynamic template builder, which AWS SES doesn't have. We choose the provider based on the scenario of use and the provider we're using. If we're going to be making regular changes to a template, then we'd go with Sendgrid, as the changes will be easier to make and don't necessarily require developer intervention.
    Incentivized
    Read full review
    Vendasta
    All of these tools do what Yesware does, and more; but Yesware does the follow-up email portion best, in my experience. It is reasonably priced and is regularly adding new functionality to make it a sticky license for us to have. Yesware does not have predictive analytics or a particularly strong dialer solution, but it does provide team-wide and template efficacy tracking, and a basic dialer.
    Incentivized
    Read full review
    Return on Investment
    Twilio
    • As it was cheaper than the transactional service we previously used, it saved costs.
    • The API was relatively easy to work with so it helped us ship the service and test it quickly.
    • We still use the transactional email service, even though we recognize its limits as it meets our immediate needs.
    Incentivized
    Read full review
    Vendasta
    • I think net positive ROI from generating meetings that lead to closed deals. Ultimately very difficult to quantify the ROI since it is essentially automating a lot of the manual prospecting done by BDRs/AEs - so ROI is likely higher than just that quantifiable number around deals closed.
    Incentivized
    Read full review
    ScreenShots

    Yesware Screenshots

    Screenshot of CampaignsScreenshot of Email Templates