Twilio SendGrid vs. ZeroBounce

If you're prepared to build out your whole staff UX, audience creation, email production, and analytics on your own using API, this tool may have that flexibility. If you require a sturdy drag and drop production tool, this tool has it but at the expense of a lot of other critical functionality. Out of the box analytics/reporting, is extremely limited. Complex queries, even something like pulling those who haven't engaged in email within a certain time period, is clunky. If you require any support at all, this is not the tool for you. I'm a deliverability consultant and have used many of the top email marketing tools and SendGrid has been extremely difficult for my team. I do not recommend it. Shiny and bright during sales, pretty disappointing thereafter.

ZeroBounce is ideal for maintaining and improving your email deliverability. It's great for accurately processing large lists that contain many domains (not just the big box ISPs) and rooting out complainers. These results have the potential to reduce bounces before they happen, and keep your domain/IP reputation in good standing. ZeroBounce while exceeding expectations in email list cleaning, I would not recommend purchasing an email list, running it through their system and expect to be inboxing right out of the gate. Your deliverability is only as good as your list quality no matter how "clean" you think your list is.

Incentivized

• Managing email lists / audiences is easy with features like groups and segments.
• They provide pre-built email templates that are very easy to modify. It is also super easy to create new email templates with their drag-and-drop email builder.
• Provides clear / easy-to-read analytics of email campaigns.
• I can easily import large email contact lists all at once or add a user manually one-at-a-time, when needed.

Incentivized

• ZeroBounce provides us with not only valid emails but also separates the catch all addresses
• Their security is probably the best in the world
• Their support is exceptionally responsive
• They are more economical than our previous provider

Incentivized

• Not necessarily their Email API but their email in general - they are currently in beta for automated email sequences but are still bare bones. Much more work is needed before it can be used mainstream and be able to convert everything to SendGrid.
• Helping with warming up our dedicated IP for the best-sending score.
• We seem to hit the promotions folder a decent amount (maybe the IP problem above) and even a lot of their emails hit my spam or promotions folder (whether they be transactional or marketing) which isn't a great sign when trusting an ESP.
• Transactional email sequences would be a huge plus.
• Now that Twilio owns SenGrid, having an integrated platform where you could see all our transactional emails together.
• Better reporting and split reporting between transactional and marketing emails.

Incentivized

• Adding properties in callback like MailboxProvider
• Increasing the rate limiting API
• I think a blacklist ZeroBounce's end, with a chance to revalidate those emails.

Incentivized

It is usable but needs improvement in overall user experience and ease of use. A new joinee/anyone new to the tool would need more tarining currently before he can use the platform seamlessly. The set-up to value realization time for Twilio SendGrid customers is generally high because of this concern.

Incentivized

ZeroBounce is very simple to use. The interface is very user friendly. We didn't have to undergo any training or watch any instructional videos when we first logged in. There are little pop ups to highlight different features and explain certain things, but overall it's just upload a .csv and wait for the results. It then combines the results into one clean PDF breakdown, but it also gives more in-depth feedback through separate Excel sheets.

Incentivized

Twilio SendGrid Email API is everything we want it to be, and we have no reason to look for any other solution. Features and pricing match exactly what we need. As developers for SaaS products, Twilio SendGrid Email API provides a great service. I hope that they stay this way and don't inflate the service with too many marketing oriented features, because there are other tools for that and Twilio SendGrid Email API is a API for sending email first and foremost.

Incentivized

We have used ZeroBounce for about 18 months and it works flawlessly. We are able to get all of our questions/issues answered immediately. Felt very comfortable with the product immediately - used their web site which walked us through it and were able to get up and running within minutes. I really haven't had any issues that required support.

Incentivized

Sendgrid has a lot of features that other providers have and a few more - like the dynamic template builder, which AWS SES doesn't have. We choose the provider based on the scenario of use and the provider we're using. If we're going to be making regular changes to a template, then we'd go with Sendgrid, as the changes will be easier to make and don't necessarily require developer intervention.

Incentivized

ZeroBounce has better brand value and brand recognition compared to competitors in market. NeverBounce may still do a little better compared to ZeroBounce just because its a ZoomInfo company and has ZoomInfo data to back it up. Pricing need to be improved. Still we chose ZerBounce because it was best in business for email validation.

Incentivized

• As it was cheaper than the transactional service we previously used, it saved costs.
• The API was relatively easy to work with so it helped us ship the service and test it quickly.
• We still use the transactional email service, even though we recognize its limits as it meets our immediate needs.

Incentivized

• Our deliverability is approximately 99% on most emails we send thanks to ZeroBounce
• We've had an increase in our domain reputation
• The price is affordable and similar to other tools that do the same, but are not as accurate as ZeroBounce

Incentivized