Twilio SendGrid Marketing Campaigns provides users with segmentation, campaign editing, and deliverability. According to the vendor, Twilio SendGrid Marketing Campaigns is trusted by over 80,000 customers globally, including Airbnb, Spotify and Uber. Twilio SendGrid Marketing Campaigns aims to help users by providing: MORE EFFICIENT EMAIL BUILDING The campaign building process is free from frustrating, rigid step-by-step wizards that slow users down. The vendor says…
$15
per month
ZeroBounce
Score 9.0 out of 10
N/A
ZeroBounce is an email list validator that removes all invalid email addresses to prevent bounces and preserve the sender's reputation.
$39
one-time fee 2,000 emails
Pricing
Twilio SendGrid
ZeroBounce
Editions & Modules
Basic
$15
per month
Advanced
$60
per month
Free
Free
Pay-as-you-Go
$39
one-time fee starting at 2000 credits
ZeroBounce ONE
$99
per month starting with 10000 credits
Offerings
Pricing Offerings
Twilio SendGrid
ZeroBounce
Free Trial
No
Yes
Free/Freemium Version
No
Yes
Premium Consulting/Integration Services
No
Yes
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
—
Plans scale to provide additional validations. A discount of ZeroBounce ONE is available for annual billing. Enterprise customers who need to validate more than 1,000,000 email addresses per month should contact the ZeroBounce sales team for a customized quote.
If you're prepared to build out your whole staff UX, audience creation, email production, and analytics on your own using API, this tool may have that flexibility. If you require a sturdy drag and drop production tool, this tool has it but at the expense of a lot of other critical functionality. Out of the box analytics/reporting, is extremely limited. Complex queries, even something like pulling those who haven't engaged in email within a certain time period, is clunky. If you require any support at all, this is not the tool for you. I'm a deliverability consultant and have used many of the top email marketing tools and SendGrid has been extremely difficult for my team. I do not recommend it. Shiny and bright during sales, pretty disappointing thereafter.
At the outset of my position with my current company, we used a marketing automation system that was known as a swiss army knife: it could do many things, but none of them well. They had no built in functionality for boosting email deliverability. Digging in to find out what we could do to improve our authority, we learned we needed to clean our lists before sending. ZeroBounce does everything we need it to, and at a reasonable price. What more could you want?
Managing email lists / audiences is easy with features like groups and segments.
They provide pre-built email templates that are very easy to modify. It is also super easy to create new email templates with their drag-and-drop email builder.
Provides clear / easy-to-read analytics of email campaigns.
I can easily import large email contact lists all at once or add a user manually one-at-a-time, when needed.
Bulk List validation up to 25 IDs per action is useful in some situations, as we don't want to create a CSV file every time, and for this smaller number.
We sometimes use the email Finder option when we can't find an email for a person on any other platform.
Not necessarily their Email API but their email in general - they are currently in beta for automated email sequences but are still bare bones. Much more work is needed before it can be used mainstream and be able to convert everything to SendGrid.
Helping with warming up our dedicated IP for the best-sending score.
We seem to hit the promotions folder a decent amount (maybe the IP problem above) and even a lot of their emails hit my spam or promotions folder (whether they be transactional or marketing) which isn't a great sign when trusting an ESP.
Transactional email sequences would be a huge plus.
Now that Twilio owns SenGrid, having an integrated platform where you could see all our transactional emails together.
Better reporting and split reporting between transactional and marketing emails.
Navigating among bulk validation, CSV upload, and single-ID validation is hard, and sometimes finding them or switching between them can be made more user-friendly.
Results: After bulk validation, we receive the results in a Zip file, which is useful sometimes but not every time, as we have to un-zip, and there will be a different CSV file for each result. The final results can be made simple, like email ID in column A, results (valid or Invalid) in column B.
It is usable but needs improvement in overall user experience and ease of use. A new joinee/anyone new to the tool would need more tarining currently before he can use the platform seamlessly. The set-up to value realization time for Twilio SendGrid customers is generally high because of this concern.
For the large suite of services that they offer their system is pretty easy to understand and navigate. ZeroBonce is also NOT one of those services that is constantly tweaking their UI and making it hard to find tasks that you regularly use. More complex tasks can be more challenging but that's understandable. They also have an extensive restful API that if technical enough allow you to automate some of your most used tasks. They stand behind their product with good documentation as well as high quality customer service.
Twilio SendGrid Email API is everything we want it to be, and we have no reason to look for any other solution. Features and pricing match exactly what we need. As developers for SaaS products, Twilio SendGrid Email API provides a great service. I hope that they stay this way and don't inflate the service with too many marketing oriented features, because there are other tools for that and Twilio SendGrid Email API is a API for sending email first and foremost.
We have used ZeroBounce for about 18 months and it works flawlessly. We are able to get all of our questions/issues answered immediately. Felt very comfortable with the product immediately - used their web site which walked us through it and were able to get up and running within minutes. I really haven't had any issues that required support.
Sendgrid has a lot of features that other providers have and a few more - like the dynamic template builder, which AWS SES doesn't have. We choose the provider based on the scenario of use and the provider we're using. If we're going to be making regular changes to a template, then we'd go with Sendgrid, as the changes will be easier to make and don't necessarily require developer intervention.
We considered AtData since it was recommended by a colleague who has used it in the past. We ultimately ended up going with ZeroBounce based on the cost and documentation/resources available. Email validation tools are probably very similar, but ZeroBounce seemed the simplest for us, and we needed to implement one fast, so activation time was very quick.
