VerticalResponse vs. WompMobile

For businesses requiring advanced email marketing features like sophisticated automation, in-depth analytics, and extensive customization, VerticalResponse might fall short due to its limited featuresVerticalResponse is ideal for small businesses or freelancers who need a simple, straightforward email marketing tool. Its ease of use and basic features make it suitable for those without extensive technical expertise in email marketing

Incentivized

At first look we were not sure if WompMobile was well suited for E-Commerce because they had very few examples of E-Commerce sites within their portfolio. We spoke with the team at WompMobile and those concerns were tossed right out the window. I can't think of any scenario where WompMobile would not be able to provide the right mobile solution.

• I love the ease of list builder because we often times have a lot of data to import. It would be simply impossible without this tool, considering the amount of customer data we have for any one given email.
• We really enjoy the ease of use of the HTML wizard as well. It helps even a novice be able to make a beautiful and attention grabbing email.
• The dashboard is functional and easy to find when you need with a quick search.

Incentivized

• Delivery. On time delivery of design and updates.
• Access. Whenever we have a question or need something communication is immediate.
• Best practices. Our speed and SEO scores are outstanding. When Google changes algorithms our mobile site is already prepped for it.
• Maintenance. If assets pulled from our main site create problems on mobile we are informed right away.
• Improvements. WompMobile regularly investigates and offers improvements to functionality as the mobile space develops.

• The type face is small. Not sure if this is to avoid overwhelming the reader, but I could see this being an issue with vision-impaired people or people who don't see small print well.
• Sometimes I find it takes multiple clicks to make one simple change. I wish there was a search field at the top of the screen that allowed me to jump directly to a client's entry to update it there.

• Support Options. We struggled a bit with not having a 24x7 support option from WompMobile. Even though we haven't had to use it, and a global company like us would feel better with a 24x7 support option. We even expected to pay more to have that comfort for "just in case" scenarios. However, their speed in responding to your production issue has been phenomenal, and it makes you wonder if the current model is way better than a 24x7 support option where they might have to hire less costly labor who would take longer to resolve your issue.
• Test Environment. We struggled not having our test environment connected to their test environment. They have a test environment where they show you the changes, but it's not accessible through your test environment. It's a different concept.
• Reporting. WompMobile doesn't have a portal or dashboard for customers to see the hits and performance metrics of their site.

Product is easy for both technical and non-technical people to use. A cost effective solution for sending out large number of messages. We can manage unsubscribes by individual accounts, so we can have multiple multiple accounts combined to maximize our buying power on credits. Effective API for sending/receiving data makes tool a valuable asset.

Great solution and development team

Incentivized

I truly love this product. We are moving to an all-in-one system next year and my greatest fear in doing so is how much I will miss this platform. Although we are excited for things ahead, I will always keep Vertical Response in my back pocket incase I don't love the new platform as much

Incentivized

Never had an issue with uptime

No issues

At Vertical Response the help desk associates are courteous, knowledgeable and helpful. You can tell they enjoy what they do. And clearly, they are well trained because most times, the first point of contact is able to resolve any issue you may have. There have been very few times where an associate has needed to get back to me or escalate me to a supervisor

Incentivized

Great development support

Incentivized

Basic functions and online help...we used what was needed, at the time, and will continue to explore other online trainings as our functional needs expand

Salesforce integration never worked right. We had to abandon.

In addition to using Vertical Response personally I also manage email marketing for clients that already use Mailchimp, Robly and Constant Contact. While most of these platforms all offer similar features I choose Vertical Response first if the client does not have a platform in place. Typically I am also teaching the client how to use this tool and the Vertical Response visual interface is very easy for me to teach a client how to navigate and create their own campaigns.

Incentivized

I have no basis of comparison. I stumbled upon WompMobile from a mention by This American Life (I think), and worked it out with them. Looked no further

• We were able to blast out promotions our company was having to customers which created an increase in business.
• By blasting out any service issues, it keeps our customers informed so that they are not wondering what is going on.
• Allows us to store unsubscribed emails so that we are not constantly pestering people who do not want to be emailed.

Incentivized

• Our mobile site was pretty basic, but once WompMobile changed the site, we saw increased results across our site. Our site runs smoother than before, leading to more positive customer experiences.
• The site runs faster as well, allowing our customers to shop longer and quicker.

Incentivized