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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    WordPress

    Score8.7 out of 10
    N/AWordpress is an open-source publishing platform popular with bloggers, and a content management system, known for its simplicity and modifiability. Websites may host their own blogging communities, controlling and moderating content from a single dashboard.

    $3

    per month 6 GB storage

    Yoast

    Score8.5 out of 10
    N/AYoast offers a set of tools developed by Joost de Valk and team, founder of yoast.com and Wordpress enthusiast. These tools are designed to help content rank higher and are subsumed under the Yoast Complete pack, which includes Video SEO for rank climbing with embedded videos in a Wordpress site, WooCommerce SEO for the WP ecommerce plugin, News SEO for rank climbing in Google news, Local SEO for (as the name implies) climbing in local listings with more complete information so can be located…

    $0

    per year

    Pricing
    WordPressYoast
    Editions & Modules
    Personal
    $4
    per month 6 GB storage
    Premium
    $8
    per month 13 GB storage
    Business
    $25
    per month 50 GB storage
    Commerce
    $45
    per month 50 GB storage
    Enterprise
    Contact for pricing
    Premium
    $118.80
    per year
    Offerings
    Pricing Offerings
    WordPressYoast
    Free Trial
    NoNo
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsPricing for Business and Commerce plans vary on number of GB.—
    More Pricing Information
    Community Pulse
    WordPressYoast
    Considered Both Products
    Automattic
    Chose WordPress
    Best plugin to help us achieve our goals on Google ranking
    Incentivized
    Chose WordPress
    It's the best option for hosting a blog on a website where you can also integrate all major marketing tools and platforms. WordPress gives you [the] freedom to use whatever tool works best for you and integrate it with your website and blog. It makes tracking, measuring, and …
    Incentivized
    Chose WordPress
    In my opinion, WordPress has the best documentation compared to the rest. If the built-in functionality is not enough, WordPress has a great variety of plugins, which is not always the same for competitors.
    Incentivized
    Chose WordPress
    WordPress is more flexible and/or easier to use than the platforms above. While Wix and Squarespace are good for non-developers, and Drupal is good only for developers, WordPress can work well for both the end user, the viewer, and the developer.
    Incentivized
    Chose WordPress
    While both platforms are great. WordPress SEO ability far surpasses Squarespace. Squarespace needs to correct their issue with allowing Google to index tags.
    Incentivized
    Chose WordPress
    There are a number of alternatives to WordPress which has same features such as Drupal, Joomla, Go Daddy website builder, Wix, Jekyll, and Ghost platform. These are all Content management systems providing varieties of features same as WordPress. Drupal is much better from all …
    Incentivized
    yoast.com
    Chose Yoast
    We used the All In One SEO WordPress plugin for years on multiple websites. Yoast WordPress SEO Plugins is superior both in terms of easy configuration and use. The feature set is also advanced. The most noticeable improvement is the built-in Yoast SEO Analysis ranking system, …
    Incentivized
    Chose Yoast
    This is my go-to plugin for SEO. It is easy, and I trust Yoast will give me solid results. In a short time period, our website has seen measurable results in organic search traffic. Our previous website didn't use page level SEO tools to this extent. We are systematically …
    Incentivized
    Chose Yoast
    Yoast is less robust than the standalone pay services that stand on their own outside of WordPress. Moz is a great research tool, especially for agencies like ours. It gives us access to insights for several clients with ease. That said, it is expensive, and once you get the …
    Incentivized
    Chose Yoast
    Currently, in wordpress, we want to achieve the greatest possible impact, visually and attractive to users (clients). Testing several SEO plug-ins this one proved the best because of how full it is and the ease of use. It has so many options, for someone it may be a little …
    Incentivized
    Chose Yoast
    Google XML Sitemaps was used to generate sitemap.xml files, but Yoast's plugins now handle this for me (it causes a conflict if you use both). Glue for Yoast SEO & AMP is a plugin that works with the Yoast WordPress SEO plugin and the AMP plugin, which is made by a different …
    Incentivized
    Chose Yoast
    Yoast WordPress SEO Plugins are the best-in-class tools. They are better than what we have used before because they are more robust and have greater capabilities. In today's fast-paced business world, our company doesn't have time to utilize a bunch of different SEO tools and …
    Incentivized
    Chose Yoast
    All in one SEO - Comparable, but not as easy to use, not as intuitive.
    Incentivized
    Chose Yoast
    From a micro-business perspective, it's cost prohibitive to fund a true "all in one" SEO solution. SEOquake and SEMRush are great for SEO data, site analysis and competitive analysis, but we at this time we want content focus, which is where Yoast shines. Longtail Pro is …
    Incentivized
    Chose Yoast
    It has been years since I have tried another plugin. Yoast is known as the best and I believe they are. Nothing in their plugin has made me even consider looking for a new one.
    Incentivized
    Chose Yoast
    Yoast is the most downloaded and most highly recommended by every SEO expert I pay attention to. That's why I use it.
    Incentivized
    Chose Yoast
    NO other competitors to YOAST is known for WordPress. I don't / won't use any alternatives out there.
    Incentivized
    Chose Yoast
    Yoast provides a lot of cool features which Allin1Social doesn't. When it comes to indexing or Open Map or Social Integration, Yoast is a clear winner.
    Incentivized
    Key User Insights
    Would buy again
    95%
    Would buy again
    108 Answers
    88%
    Would buy again
    29 Answers
    Delivers good value for the price
    98%
    Delivers good value for the price
    109 Answers
    91%
    Delivers good value for the price
    29 Answers
    Happy with the feature set
    96%
    Happy with the feature set
    109 Answers
    94%
    Happy with the feature set
    31 Answers
    Lived up to sales and marketing promises
    96%
    Lived up to sales and marketing promises
    95 Answers
    94%
    Lived up to sales and marketing promises
    30 Answers
    Implementation went as expected
    95%
    Implementation went as expected
    100 Answers
    94%
    Implementation went as expected
    30 Answers
    Features
    WordPressYoast
    Security
    Comparison of Security features of WordPress and Yoast
    Feature
    WordPress
    8.1
    159 Ratings
    2% below category average
    Yoast
    -
    Ratings
    Role-based user permissions8.1159 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of WordPress and Yoast
    Feature
    WordPress
    7.9
    134 Ratings
    1% above category average
    Yoast
    -
    Ratings
    API7.9124 Ratings00 Ratings
    Internationalization / multi-language7.8103 Ratings00 Ratings
    Web Content Creation
    Comparison of Web Content Creation features of WordPress and Yoast
    Feature
    WordPress
    8.1
    166 Ratings
    3% above category average
    Yoast
    -
    Ratings
    WYSIWYG editor7.8151 Ratings00 Ratings
    Code quality / cleanliness7.3152 Ratings00 Ratings
    Admin section8.3164 Ratings00 Ratings
    Page templates8.7160 Ratings00 Ratings
    Library of website themes8.7162 Ratings00 Ratings
    Mobile optimization / responsive design8.5161 Ratings00 Ratings
    Publishing workflow8.1154 Ratings00 Ratings
    Form generator7.1131 Ratings00 Ratings
    Web Content Management
    Comparison of Web Content Management features of WordPress and Yoast
    Feature
    WordPress
    8.2
    164 Ratings
    9% above category average
    Yoast
    -
    Ratings
    Content taxonomy8.1142 Ratings00 Ratings
    SEO support7.9148 Ratings00 Ratings
    Bulk management7.5125 Ratings00 Ratings
    Availability / breadth of extensions9.2152 Ratings00 Ratings
    Community / comment management8.2152 Ratings00 Ratings
    SEO
    Comparison of SEO features of WordPress and Yoast
    Feature
    WordPress
    -
    Ratings
    Yoast
    7.4
    60 Ratings
    4% below category average
    Keyword analysis00 Ratings10.050 Ratings
    Backlink management00 Ratings9.033 Ratings
    SERP ranking tracking00 Ratings6.019 Ratings
    Page grader00 Ratings10.054 Ratings
    Competitive analysis00 Ratings4.024 Ratings
    Site audit / diagnostics00 Ratings8.041 Ratings
    Site recommendations00 Ratings10.043 Ratings
    Task management00 Ratings2.022 Ratings
    SEO Channels
    Comparison of SEO Channels features of WordPress and Yoast
    Feature
    WordPress
    -
    Ratings
    Yoast
    5.0
    51 Ratings
    41% below category average
    Local SEO00 Ratings1.940 Ratings
    Social SEO00 Ratings6.041 Ratings
    Mobile SEO00 Ratings6.041 Ratings
    Global SEO00 Ratings6.034 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of WordPress and Yoast
    Feature
    WordPress
    -
    Ratings
    Yoast
    8.7
    47 Ratings
    3% above category average
    Multi-domain support00 Ratings10.020 Ratings
    Integration with web analytics tools00 Ratings7.343 Ratings
    Best Alternatives
    WordPressYoast
    Small Businesses
    Umbraco CMS
    Score7 out of 10
    Serpstat
    Score10 out of 10
    Medium-sized Companies
    Square Online
    Score7.7 out of 10
    Advanced Web Ranking
    Score8.2 out of 10
    Enterprises
    RWS Tridion Sites
    Score9 out of 10
    Google Trends
    Score8.6 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    WordPressYoast
    Likelihood to Recommend
    8.6
    (203 ratings)
    10.0
    (60 ratings)
    Likelihood to Renew
    3.7
    (38 ratings)
    10.0
    (1 ratings)
    Usability
    8.1
    (50 ratings)
    10.0
    (2 ratings)
    Availability
    9.5
    (3 ratings)
    -
    (0 ratings)
    Performance
    8.6
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    10.0
    (11 ratings)
    7.7
    (19 ratings)
    In-Person Training
    7.0
    (1 ratings)
    -
    (0 ratings)
    Online Training
    10.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.0
    (10 ratings)
    -
    (0 ratings)
    Configurability
    10.0
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    8.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    WordPressYoast
    Likelihood to Recommend
    Automattic
    Wordpress is a great solution for a website of nearly any type. It may not be as suitable if a fully custom solution or app is needed, and it does have some limitations when it comes to connecting it to external products (especially if the product doesn't have any support from a native system), and it does require a lot of testing. Multiple plugins in one install are common but also increase the risk of conflicts, and when those do occur, it can be exceptionally time-consuming and tedious to identify what is causing the issue. As third parties create many plugins, you're also at risk with each potential security breach, which needs to be kept in mind. I would be cautious to use WordPress to store any sort of sensitive PPI. That said, it's a wonderful, easily customizable solution for many, many different types of websites and can allow even inexperienced client users with low-tech knowledge to update basics.
    Incentivized
    Read full review
    yoast.com
    Yoast Wordpress SEO Plugins is really great for any application - home pages, blogs, etc. It saves a lot of time researching keywords, but it is time-consuming crafting content, which I think is a necessary evil. I wasn't really seeing the immediate results I had hoped for, but there could be a variety of reasons for that (cookies, caches, etc.). Overall, if you have the time to dedicate and utilize the tool, it's awesome!
    Incentivized
    Read full review
    Pros
    Automattic
    • Easy to use User Interface
    • Coding / Plugin Implementation is awesome
    • There's always a solution available for the platform
    • Security is easy to use and robust
    • Implementation with 3rd party platforms, such as Google's variety of tools
    • Can download and host on your own server or use their hosted servers
    Incentivized
    Read full review
    yoast.com
    • Evaluate the SEO score of any given page's content.
    • Makes it simple to manage the title and description for a page (what shows up on Google search results).
    • Boils down complicated topics such as canonical URLs for non-technical users.
    • Easy explanations for any and all options, including why to use or not use an option.
    Incentivized
    Read full review
    Cons
    Automattic
    • WordPress breaks often so you need to have someone who understands how to troubleshoot, which can take time and money.
    • Some plugins are easier to customize than others, for example, some don't require any coding knowledge while others do. This can limit your project if you are not a coder.
    • WordPress can be easily hacked, so you also need someone who can ensure your sites are secure.
    Incentivized
    Read full review
    yoast.com
    • Density: Because even the free, basic Yoast SEO tool has SO MANY FEATURES, if you're brand new to SEO as a concept/practice, you might feel a little overwhelmed at first. Just go watch the training videos!
    • Bulk Title Editing: I'm sure this tool can be useful, but I've never found it to be particularly intuitive or helpful.
    • Limitations: I'm grasping at straws here, but it would be nice if some of the premium (paid) features- specifically the social media previews- were available in the free version. Like I said, grasping.
    Incentivized
    Read full review
    Likelihood to Renew
    Automattic
    The complications we have and the lack of support. Every plugin has a differente team of support in charge and make one plugin work with the other one always affects the website performance. It's a thousand times better to have only one provider with all functionalities included unless you are an expert web developer or have a team dedicated to it
    Incentivized
    Read full review
    yoast.com
    I see no reason to discontinue using Yoast as it has been very beneficial for my website and my business.
    Incentivized
    Read full review
    Usability
    Automattic
    Extremely easy to use and train users. It took very little time to get everyone trained and onboarded to start using WordPress. Anytime we had any issues, we were able to find an article or video to help out or we were able to contact support. The menu options are well laid out so it is easy to find what you are looking for.
    Incentivized
    Read full review
    yoast.com
    It's super easy to use. Really, it requires little-to-know tutorials or walkthroughs at all — it explains everything you need to know in the description and tooltips built straight into the tool. I've never had to google a how-to or tutorial to use Yoast — it just works, and it works well
    Incentivized
    Read full review
    Reliability and Availability
    Automattic
    Anyone can visit WordPress.org and download a fully functional copy of WordPress free of charge. Additionally, WordPress is offered to users as open-source software, which means that anyone can customize the code to create new applications and make these available to other WordPress users.
    Read full review
    yoast.com
    No answers on this topic
    Performance
    Automattic
    Mostly, any performance issues have to do with using too many plugins and these can sometimes slow down the overall performance of your site. It is very tempting to start adding lots of plugins to your WordPress site, however, as there are thousands of great plugins to choose from and so many of them help you do amazing things on your site. If you begin to notice performance issues with your WordPress site (e.g. pages being slow to load), there are ways to optimize the performance of your site, but this requires learning the process. WordPress users can learn how to optimize their WordPress sites by downloading the WPTrainMe WordPress training plugin (WPTrainMe.com) and going through the detailed step-by-step WordPress optimization tutorials.
    Read full review
    yoast.com
    No answers on this topic
    Support Rating
    Automattic
    I give this rating, which I believe to be a great rating for a community based support system that's surrounding it. Most platforms and products have their own, and as WordPress does have their own team that help here and there, a lot of it's handled by community involvement with dedicated users who are experts with the system who love to help people.
    Read full review
    yoast.com
    There are plenty of amazing articles published on their site, however, I don't rate their actual support team as being particularly helpful. I made multiple points of contact regarding the internal link counter not working and even though they began troubleshooting I think when it became too hard it was just forgotten about and so is still unresolved.
    Incentivized
    Read full review
    In-Person Training
    Automattic
    Varies by the person providing training. High marks as it's incredibly easy to find experienced individuals in your community to provide training on any aspect of WordPress from content marketing, SEO, plugin development, theme design, etc. Less than 10 though as the training is community based and expectations for a session you find may fall short.
    Read full review
    yoast.com
    No answers on this topic
    Online Training
    Automattic
    It is very easy to find online resources to learn how to do just about anything with WordPress.
    Read full review
    yoast.com
    No answers on this topic
    Implementation Rating
    Automattic
    WordPress is not a great solution if you have: 1) A larger site with performance / availability requirements. 2) Multiple types of content you want to share - each with its own underlying data structure. 3) Multiple sites you need to manage. For very small sites where these needs are not paramount, WordPress is a decent solution
    Read full review
    yoast.com
    No answers on this topic
    Alternatives Considered
    Automattic
    WordPress isn't as pretty or easy to use as certain competitors like Jimdo, Squarespace or HubSpot, but it makes up for it with its affordability, familiarity and the ability to find quality outside help easily. The same can't be said for certain competitors, as you might need to find an expert and it could get costly.
    Incentivized
    Read full review
    yoast.com
    This is my go-to plugin for SEO. It is easy, and I trust Yoast will give me solid results. In a short time period, our website has seen measurable results in organic search traffic. Our previous website didn't use page level SEO tools to this extent. We are systematically updating each page using the Yoast WordPress SEO Plugin. We are pleased with the results
    Incentivized
    Read full review
    Scalability
    Automattic
    WordPress is completely scalable. You can get started immediately with a very simple "out-of-the box" WordPress installation and then add whatever functionality you need as and when you need it, and continue expanding. Often we will create various WordPress sites on the same domain to handle different aspects of our strategy (e.g. one site for the sales pages, product information and/or a marketing blog, another for delivering products securely through a private membership site, and another for running an affiliate program or other application), and then ties all of these sites together using a common theme and links on each of the site's menus. Additionally, WordPress offers a multisite function that allows organizations and institutions to manage networks of sites managed by separate individual site owners, but centrally administered by the parent organization. You can also expand WordPress into a social networking or community site, forums, etc. The same scalability applies to web design. You can start with a simple design and then scale things up to display sites with amazing visual features, including animations and video effects, sliding images and animated product image galleries, elements that appear and fade from visitor browsers, etc. The scaling possibilities of WordPress are truly endless.
    Read full review
    yoast.com
    No answers on this topic
    Return on Investment
    Automattic
    • Allowed us to being all websites under a single umbrella, saving costs on similar products.
    • It's increased our website turn time and made us faster and more efficient at launching websites.
    • Edits and tweaks happen much faster as we have a customized environment.
    Incentivized
    Read full review
    yoast.com
    • Yoast Wordpress SEO Plugin along with other SEO investments we have made with our new website has extremely paid off on new business opportunity creation. Since August 2018 we have added over $100K of new business opps solely sourced from SEO searches on pages and posts that Yoast has helped us optimize.
    • Yoast Wordpress SEO Plugin saves our marketing team a lot of time. Since the plugin lives in WordPress and provides live tips we can make to the page or post, our team doesn't have to guess on what keyword, or meta-tag, or how many internal and external links a page or post should have using an additional platform. It is just conveniently there for us to use regularly.
    • Yoast Wordpress SEO Plugin cannot be the only piece of software your website relies on to obtain SEO optimization with search engines. It is a piece of the puzzle, and you can only maximize its' value by making sure your website is scam free, the code under the hood is healthy, and the load time and page weight is light.
    Incentivized
    Read full review
    ScreenShots