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Know what your customers like with Adobe Target
https://www.trustradius.com/ab-testingAdobe TargetUnspecified8.3119101
Vaibhav Choksi profile photo
June 05, 2019

Know what your customers like with Adobe Target

Score 9 out of 101
Vetted Review
Verified User
Review Source

Overall Satisfaction with Adobe Target

Dell leverages Adobe Target for its A/B testing feature and capability to better understand the choice of the end users. Adobe Target provides a critical functionality that helps product managers and digital marketing groups to better understand the current trends, customer likes & dislike. It solves the problem of guesswork based on past records, prioritization, and decision-making process to improve business lead generation, revenue, and user experience.
  • Easy to set up the user interface and run A/B tests on your website.
  • It provides seamless integration with Adobe Analytics that helps understand the impact on website performance.
  • Website personalization to update the website features based on insights on user behavior.
  • It may be difficult to use the drag and drop functionality for very non-technical team members, new joiners or senior management.
  • There is a scope for improvement on the UI for setting up 'goals' that are required to get desired test results and perform the actual test.
  • The cost could be a concern for small and medium-sized companies since some competitors provide similar features at lower cost.
  • Adobe Target certainly gives a positive ROI if used with other digital marketing tools that help you understand the user's experience from all perspective.
  • As a digital marketing and product management executive, you achieve an improved ROI when you integrate it with Adobe Analytics, Adobe Marketing Cloud and Adobe Experience Manager platforms.
  • It could give you a negative ROI if you use Adobe Target as a standalone tool with limited users.
I have used Optimizely for A/B testing. Optimizely makes it easier to set up almost any type of testing experiment. Optimizely is also strongly recommended for a limited number of users and when you want to optimize the cost. Optimizely was selected over Adobe Target since the start-up company had a limited budget to invest on A/B testing platform.
I recommend Adobe Target for a 360-degree understanding of your customer. It helps to build a feature roadmap that is a customer-first and sets a stone for success. It is vital to better understand the customer journey and build product features that customers love.

Adobe Target Feature Ratings

a/b experiment testing
9
Split URL testing
8
Multivariate testing
9
Multi-page/funnel testing
7
Cross-browser testing
8
Mobile app testing
7
Test significance
7
Visual / WYSIWYG editor
6
Advanced code editor
6
Page surveys
6
Preview mode
8
Test duration calculator
9
Experiment scheduler
9
Experiment workflow and approval
7
Dynamic experiment activation
8
Client-side tests
9
Mutually exclusive tests
10
Standard visitor segmentation
7
Behavioral visitor segmentation
8
Traffic allocation control
9
Website personalization
9
Heatmap tool
9
Click analytics
9
Scroll maps
9
Form fill analysis
7
Conversion tracking
9
Goal tracking
9
Test reporting
8
Results segmentation
9
CSV export
9
Experiments results dashboard
9