Agorapulse brings all your social media together
Use Cases and Deployment Scope
Agorapulse is nice tool that can bring all your social media private messaging and public responses to posts into one setting for easy review and response, including Facebook, Twitter (X), YouTube, and Instagram. It allows a team to work them all from one location rather than having to log into several different platforms.
Pros
- Bringing all business social media into one location
- Allowing users to organize messages and responses by oldest ones unworked
- Can assign messages to team members and tag them with labels for reporting
Cons
- Reporting doesn't work well when trying to determine how many items an agent worked in a day
- Their team can be somewhat slow to respond in the event of issues (sometimes several hours)
- The automatic "assigning" of a sentiment to a message is often inaccurate
Return on Investment
- User licenses not expensive
- Having all social media in one platform is highly efficient
- The reporting could be a little more customizable
Usability
Other Software Used
Email Tracking for Zendesk, Microsoft 365, SnapEngage










