Agorapulse vs Sprout Social

• Customer Service - they have killer customer service. They are fast and super helpful, even when it is an issue with the social platform and not AP.
• Calendaring tool - ability to approve, send for approval, etc.
• Listening tool - ability to track mentions, tags, hashtags, etc.
• Reporting - they have really excellent reports that I pull on a weekly basis for clients.
• Tracks comments on ads you are running as well.
• Did I mention customer service?

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• Analytics Reporting - Sprout Social does a nice job at providing robust analytics across all social media platforms. We use this to monitor our social media performance over a specified time period, including number of posts, increase in followers, and changes in engagements and link clinks.
• Social Media Scheduling - Sprout Social is good for scheduling social media posts in advance. With the version we use, it also shows us what time we should schedule our posts based on the past performance of our previous posts.
• Social Media Monitoring - Sprout Social does a good job at monitoring social media mentions and searching for posts containing certain specified keywords.

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• The overall interface does not feel as polished as some larger, more expensive competitors.
• The original reports were adequate, but did not feel very polished. They just rolled out a new format that looks a lot better, but I haven't had time to fully evaluate it yet.

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• This is not a great platform for teams. Their basic $99 plan includes a single user, and charges quite a bit to add more.
• This is not a great platform for agencies that have more than 5 accounts or less than 100 without paying a hefty price tag. Their deluxe plan is $149 for only 10 accounts. My team has access to more than 30 pages, and we'd have to disconnect a profile, then connect a new one, wait for it to load, and then produce a new report for our clients. It was too cumbersome to be effective.
• Value overall. Other competitors are offering more users and the same amount of pages for less money.
• Technical support. Our team spent about $2,500 with this company across 2 years - we published our final reports, made a single request for support with 3 different team members, and it was denied four times.

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• AgoraPulse has saved me a large amount of time by allowing me to schedule in advance and post across multiple platforms simultaneously.
• The ability to swap out images and/or titles has allowed me to better customize the end product while getting a full preview prior to posting.
• I can more easily respond to engagement from multiple platforms all in one easy-to-use place.

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• Allowed us to concurrently build a system where we could plan for the future and forward-looking content, events, and other publishing opportunities
• Enabled us to audit the "marketplace" so to speak and seek out ideas based on trends and real-time analytics
• Allowed us to develop a new workflow strain based on permission levels and internal SS workflow

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