Agorapulse vs Sprout Social

• The reporting covers all the metrics you need and allows you to modify the reports as you wish by downloading them as a PowerPoint file.
• One of the main things we love about AgoraPulse is that they seem to have high standards for their quality control and customer service. They don't roll out new features unless they work 100% and if there is an issue they are on top of it right away and with ample communication.
• No more wondering if you've seen every comment or message. AgoraPulse's system allows you to ensure you have responded to every item no matter what the client has done on their end.

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• Analytics Reporting - Sprout Social does a nice job at providing robust analytics across all social media platforms. We use this to monitor our social media performance over a specified time period, including number of posts, increase in followers, and changes in engagements and link clinks.
• Social Media Scheduling - Sprout Social is good for scheduling social media posts in advance. With the version we use, it also shows us what time we should schedule our posts based on the past performance of our previous posts.
• Social Media Monitoring - Sprout Social does a good job at monitoring social media mentions and searching for posts containing certain specified keywords.

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• Notifications of usability updates could be handled better, and could be more timely.
• Notifications of usability issues could also be handled in a more timely manner.
• We would like to see integration with more social platforms, but we also understand the time consuming nature of that work...it would just be nice to have!

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• This is not a great platform for teams. Their basic $99 plan includes a single user, and charges quite a bit to add more.
• This is not a great platform for agencies that have more than 5 accounts or less than 100 without paying a hefty price tag. Their deluxe plan is $149 for only 10 accounts. My team has access to more than 30 pages, and we'd have to disconnect a profile, then connect a new one, wait for it to load, and then produce a new report for our clients. It was too cumbersome to be effective.
• Value overall. Other competitors are offering more users and the same amount of pages for less money.
• Technical support. Our team spent about $2,500 with this company across 2 years - we published our final reports, made a single request for support with 3 different team members, and it was denied four times.

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• AP has really helped us grow our audience by making the execution of content sharing and audience engagement scalable. It's hard to measure the specific impact of AP, since it was implemented at the beginning of our social media efforts (which was negligible prior to), but we've seen a continued positive trend month-over-month in reach, engagement and audience size since it's implementation.

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• Sprout Social has positively impacted our interactions with guests and potential travelers looking for information because we can answer their questions in a timely manner.
• Sprout Social has positively impacted the way we are able to schedule campaigns and track their process.
• There is no direct data to indicate an ROI. We can measure link clicks but we cannot translate that into bookings as of yet.

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