Agorapulse vs Hootsuite

• The interface is especially clean and easy to navigate.
• Notifications are easy to see and find.
• Scrolling through collected data and interpreting information is simple.
• Toggling between platforms for similar information is straightforward.

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• When it works, the ability to write ONE post and apply it to multiple platforms is great. Huge timesaver, and ensures consistency of content across your platforms.
• The customizability of streams is a cool feature. You can really dial in a dashboard that fits your unique needs, instead of trying to adapt yourself to a default vanilla setup. Whichever content streams (both existing and scheduled) are important to you can be placed front and center and edited as needed.

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• Would be great to include Instagram in automatic scheduling
• Analytics are not updated live and are slightly delayed
• Doesn't include Instagram DM in responses

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• They have the Hootlet owl that can be used to schedule posts on the fly for Chrome and Firefox browsers. Very helpful, I have noticed it can be quite buggy at times, so I generally don't even use install it or use it. I'd like to see it work better because a small part of posting is done on the fly. But considering it is a free resource I don't complain.
• I'd love to see a keyword report or hashtag report which is currently not available on the free version, but considering it's free, again I wouldn't complain. When I used the free plan the main goal was to just post content and show more presence that was consistent on multiple channels.
• When I first signed up there wasn't a lot of information in regards to how the dashboard worked and the functions of streams but I believe they have added more information, for non techy people that may seem a bit confusing at first, but they have added more information in explaining that and the publishing stream.

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• More social interactions with students, alumni, and prospective students through social inbox.
• Increased visibility for events, research, and awards.
• Increased our efficiency as it is allowing us to expand into other social media channels.

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• Hootsuite Pro greatly reduces the time spent trying to log in/out of social media accounts (along with the time looking up or resetting passwords).
• Since we've starting using it, we've encountered a lot of limitations. At this point, we're considering alternatives that will alleviate some of the common headaches and nuisances associated with Hootsuite Pro.
• We're able to execute a more coordinated social media marketing effort at a reduced cost to our clients (when compared to when we weren't using any social media management platforms).

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