Agorapulse vs Hootsuite

• Customer Service - they have killer customer service. They are fast and super helpful, even when it is an issue with the social platform and not AP.
• Calendaring tool - ability to approve, send for approval, etc.
• Listening tool - ability to track mentions, tags, hashtags, etc.
• Reporting - they have really excellent reports that I pull on a weekly basis for clients.
• Tracks comments on ads you are running as well.
• Did I mention customer service?

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• The scheduling feature is fantastic. It allows you to easily plan the exact day, time, and channel that a particular post will be published.
• Mobile functionality is great with the app. The team could use it on their phones or tablets, which made it easy to make changes or additions on the go or in-between meetings.
• Social channel integration. All of the major channels are integrated with the tool, making it easy to sign in and start using it.

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• The overall interface does not feel as polished as some larger, more expensive competitors.
• The original reports were adequate, but did not feel very polished. They just rolled out a new format that looks a lot better, but I haven't had time to fully evaluate it yet.

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• I personally don't like the way Hootsuite displays multiple social channels on the interface. It's very utilitarian and it does have a modern look, but there's just something about the multiple column look that really bugs me. It feels a bit dated and cluttered.
• I've used both the free and the pro versions before. Pro is somewhat overpriced for the value that it provides and the free version limits you to too few social profiles which puts you in a position to either overpay or go to another option like Buffer which is cheaper but isn't as reliable. I'd say somewhere around $12-15/mo. would make the single-user Pro tier more palatable.

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• AgoraPulse has saved me a large amount of time by allowing me to schedule in advance and post across multiple platforms simultaneously.
• The ability to swap out images and/or titles has allowed me to better customize the end product while getting a full preview prior to posting.
• I can more easily respond to engagement from multiple platforms all in one easy-to-use place.

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• Honestly, Hootsuite has been pretty close to a wash for us. The frequency with which we've had to wrestle with our Facebook Business connection has caused us to repeatedly put Hootsuite on the shelf and opt for manual posting to both FB and Instagram.
• During the times it functioned properly, Hootsuite probably saved us around an hour of work per day, if you factor in both time required to post to various platforms and potential time spent ensuring/editing consistency between posts.

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