Agorapulse vs Hootsuite

• Customer Service - they have killer customer service. They are fast and super helpful, even when it is an issue with the social platform and not AP.
• Calendaring tool - ability to approve, send for approval, etc.
• Listening tool - ability to track mentions, tags, hashtags, etc.
• Reporting - they have really excellent reports that I pull on a weekly basis for clients.
• Tracks comments on ads you are running as well.
• Did I mention customer service?

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• When it works, the ability to write ONE post and apply it to multiple platforms is great. Huge timesaver, and ensures consistency of content across your platforms.
• The customizability of streams is a cool feature. You can really dial in a dashboard that fits your unique needs, instead of trying to adapt yourself to a default vanilla setup. Whichever content streams (both existing and scheduled) are important to you can be placed front and center and edited as needed.

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• I would like to see a grid preview for Instagram that allows you to drag and drop the order of the posts.
• I would like to see the ability to provide a client a link to their planned/scheduled content for viewing and/or approval without the need to make them a member of the team.
• I would like the ability to create and save hashtag groups for each profile.

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• I personally don't like the way Hootsuite displays multiple social channels on the interface. It's very utilitarian and it does have a modern look, but there's just something about the multiple column look that really bugs me. It feels a bit dated and cluttered.
• I've used both the free and the pro versions before. Pro is somewhat overpriced for the value that it provides and the free version limits you to too few social profiles which puts you in a position to either overpay or go to another option like Buffer which is cheaper but isn't as reliable. I'd say somewhere around $12-15/mo. would make the single-user Pro tier more palatable.

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• AP has really helped us grow our audience by making the execution of content sharing and audience engagement scalable. It's hard to measure the specific impact of AP, since it was implemented at the beginning of our social media efforts (which was negligible prior to), but we've seen a continued positive trend month-over-month in reach, engagement and audience size since it's implementation.

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• It enables me to spend less time worry about posting and I'm able to schedule and walk away. Saves time, which increases productivity.
• Being unable to tag companies and people on LinkedIn impacts the reach and engagement of my posts, which impacts monthly success, which negatively impacts my social efforts overall.
• Having an easy, formal review process between us and client is a huge help in saving time for us and the client. Saved time = saved money/productivity.

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