What users are saying about
25 Ratings
25 Ratings
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Score 8 out of 101
28 Ratings
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Score 8 out of 101

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Likelihood to Recommend

AppNexus

Yieldex is well suited when you want to analyze yield. Gone are the days when people asked me for new reports and I turned them away. I can always create a new report quickly. However, it does not generate nice looking charts for you. You still need to download the report and create charts yourself.
Kevin Yip profile photo

Google Ad Manager

It's a great tool for businesses with scale, the actionable insights provided is the true value of the tool. Smaller businesses may find the analytics and suggestions found within Google Ads (complemented by Google Analytics) to be sufficient for their needs.
No photo available

Feature Rating Comparison

Ad Network Integration

AppNexus
3.3
Google Ad Manager
8.5
Data Transfer
AppNexus
3.0
Google Ad Manager
8.5
DSP integration
AppNexus
3.6
Google Ad Manager
8.5

Ad Campaigns

AppNexus
5.1
Google Ad Manager
8.0
Ad campaign creation
AppNexus
5.3
Google Ad Manager
7.6
Ad deployment
AppNexus
5.0
Google Ad Manager
8.8
Display advertising
AppNexus
5.0
Google Ad Manager
9.0
Ad display and retargeting segmentation
AppNexus
5.0
Google Ad Manager
7.7
Sequence targeting
AppNexus
5.0
Google Ad Manager
6.7

Ad Reporting & Analytics

AppNexus
5.2
Google Ad Manager
7.7
Ad dashboards
AppNexus
5.0
Google Ad Manager
8.3
Ad performance reports
AppNexus
5.0
Google Ad Manager
8.2
Ad conversion tracking
AppNexus
4.5
Google Ad Manager
8.0
Ad attribution reporting
AppNexus
4.5
Google Ad Manager
7.3
Cross-channel ad management
AppNexus
4.6
Google Ad Manager
7.0
Ad forecasting and optimization
AppNexus
8.0
Google Ad Manager
7.8

Pros

  • Yieldex's unique capability to report metrics by section and DMA
  • Yieldex's superior forecasting capability
  • Yieldex's powerful reporting platform -- it is like a pivot talbe of DFP reporting
  • Yieldex's capability to track Salesperson Performance
Kevin Yip profile photo
  • A robust native ad creation tool.
  • Ad optimization suggestions.
  • Granular data that integrates multiple platforms.
No photo available

Cons

  • Every organisation whether small, medium or big will always have room for improvement. So in the case of AppNexus I think they are already one of the top digital market leaders.
  • Their platform is user friendly so there is no particular feature that is hard to use unless we don't know how to use it.
  • There is a small time consuming process we are recently facing and that is when creating users for a particular publisher account. Previously we used to get the random system generated password when we click on get password button which is available below the username. Now AppNexus has recently introduced a system in which a link will be sent directly to publisher email id and the publishers are allowed to set their own password and it is agreed. But the problem here is we are seeing invalid token messages from lot of our publishers that is due to link expiry which was sent by the AppNexus. So we have to create a new user for the publishers and it is a somewhat time consuming process. AppNexus might aware of this and they might be working on this.
Lakshman Srivatsava Annadevara profile photo
  • It would be great if the tool enabled advertisers the ability to review and report brand/trademark infringement.
  • Needs a custom ap (not the Google Ads app)
No photo available

Likelihood to Renew

AppNexus4.0
Based on 6 answers
Because we have better service from other DSPs
No photo available
Google Ad Manager7.0
Based on 1 answer
I think it's useful for our team and we rely on it to improve our business. It is within our budget also. Although we still will need an approval from the upper-level management team, I don't see any problem with that
No photo available

Usability

AppNexus5.0
Based on 2 answers
Because I think the interface is kind of confusing at the beginning and it confuses you a lot.
No photo available
No score
No answers yet
No answers on this topic

Reliability and Availability

AppNexus10.0
Based on 1 answer
I've never had any problems with appnexus - the software is always available
No photo available
No score
No answers yet
No answers on this topic

Performance

AppNexus10.0
Based on 1 answer
Yes, everything works great in that sense
No photo available
No score
No answers yet
No answers on this topic

Support

AppNexus6.0
Based on 1 answer
Because the support team does give you support, they take 24hrs to get back to you but once they open a ticket they focus on resolving the issue for you. My only problem is that you don't have a specific account representative assigned to you.
No photo available
No score
No answers yet
No answers on this topic

Online Training

AppNexus2.0
Based on 1 answer
Online training are not user friendly and not easy to understand
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

QlikView's dashboard is hard to configure. Also, it is unable to report on metrics by section or DMA. It does not update data that have been corrected. There is no visualization with QlikView.
Kevin Yip profile photo
Google Ad Manager is great when you want to review data that is tightly integrated (Google Analytics, Data Studio, and BigQuery); however, businesses typically have multiple advertising channels outside of Google's purview - these don't integrate in the same way. That said, no other solutions provides the deep level of ad insights that Google Ad Manager provides
No photo available

Scalability

AppNexus5.0
Based on 1 answer
Because it's a great DSP but not the best
No photo available
No score
No answers yet
No answers on this topic

Return on Investment

  • As long as you maintain quality and hard work the results with AppNexus is unbelievable.
  • The results are always positive and the returns will obviously result in Organisation growth, Employee satisfaction and expansion of business.
  • AppNexus has designed in such a way to give better customer service.
Lakshman Srivatsava Annadevara profile photo
  • We now have a more streamlined data review process.
  • Users are empowered to my quicker data decisions.
  • We are able to review multiple platforms performances integrated into one place.
No photo available

Pricing Details

AppNexus

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Google Ad Manager

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details