What users are saying about

AppNexus

25 Ratings

AppNexus

25 Ratings
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Score 8 out of 101

Google Ad Manager

17 Ratings
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Score 8.4 out of 101

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Likelihood to Recommend

AppNexus

AppNexus is an easy to use platform once proper formal training is given with a wealth of inventory from display to facebook.
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Google Ad Manager

It's a great tool for businesses with scale, the actionable insights provided is the true value of the tool. Smaller businesses may find the analytics and suggestions found within Google Ads (complemented by Google Analytics) to be sufficient for their needs.
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Feature Rating Comparison

Ad Network Integration

AppNexus
3.3
Google Ad Manager
10.0
Data Transfer
AppNexus
3.0
Google Ad Manager
10.0
DSP integration
AppNexus
3.6
Google Ad Manager
10.0

Ad Campaigns

AppNexus
5.1
Google Ad Manager
7.7
Ad campaign creation
AppNexus
5.4
Google Ad Manager
7.7
Ad deployment
AppNexus
5.0
Google Ad Manager
9.3
Display advertising
AppNexus
5.0
Google Ad Manager
9.3
Ad display and retargeting segmentation
AppNexus
5.0
Google Ad Manager
8.0
Sequence targeting
AppNexus
5.0
Google Ad Manager
4.0

Ad Reporting & Analytics

AppNexus
5.2
Google Ad Manager
7.7
Ad dashboards
AppNexus
5.0
Google Ad Manager
8.5
Ad performance reports
AppNexus
5.0
Google Ad Manager
8.3
Ad conversion tracking
AppNexus
4.5
Google Ad Manager
7.7
Ad attribution reporting
AppNexus
4.5
Google Ad Manager
7.0
Cross-channel ad management
AppNexus
4.6
Google Ad Manager
7.0
Ad forecasting and optimization
AppNexus
8.0
Google Ad Manager
7.7

Pros

  • Inventory - Clear ways to define journals, dating methods and unique identifiers
  • Data is curated to make everything as useful as possible - you can see what makes people click and what doesn't
  • You can easily match IDs to see which pages were browsed, which were clicked and to figure out which ads the user has or has not seen
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  • A robust native ad creation tool.
  • Ad optimization suggestions.
  • Granular data that integrates multiple platforms.
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Cons

  • Data is only stored for a year, I'd like to see longer result storage
  • Sometimes it get confusing to find things based on the website organization
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  • It would be great if the tool enabled advertisers the ability to review and report brand/trademark infringement.
  • Needs a custom ap (not the Google Ads app)
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Likelihood to Renew

AppNexus4.0
Based on 6 answers
I love almost everything about AppNexus because I feel like the user data is easy to track because of the identifiers, you can see which adverts got clicked and which were ignored. We can track the location of the ad on the page fold and this makes it so much easier for future campaigns. The only thing I don't like is that the data is only kept for a year, and I'd like it for a longer period of time
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No score
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Usability

AppNexus5.0
Based on 2 answers
Because I think the interface is kind of confusing at the beginning and it confuses you a lot.
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No score
No answers yet
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Reliability and Availability

AppNexus10.0
Based on 1 answer
I've never had any problems with appnexus - the software is always available
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No score
No answers yet
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Performance

AppNexus10.0
Based on 1 answer
Yes, everything works great in that sense
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No score
No answers yet
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Support

AppNexus6.0
Based on 1 answer
Because the support team does give you support, they take 24hrs to get back to you but once they open a ticket they focus on resolving the issue for you. My only problem is that you don't have a specific account representative assigned to you.
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No score
No answers yet
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Online Training

AppNexus2.0
Based on 1 answer
Online training are not user friendly and not easy to understand
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No score
No answers yet
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Alternatives Considered

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Google Ad Manager is great when you want to review data that is tightly integrated (Google Analytics, Data Studio, and BigQuery); however, businesses typically have multiple advertising channels outside of Google's purview - these don't integrate in the same way. That said, no other solutions provides the deep level of ad insights that Google Ad Manager provides
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Scalability

AppNexus5.0
Based on 1 answer
Because it's a great DSP but not the best
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No score
No answers yet
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Return on Investment

  • Allowed us to create better strategoies for clients besides buying directly with Publishers
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  • We now have a more streamlined data review process.
  • Users are empowered to my quicker data decisions.
  • We are able to review multiple platforms performances integrated into one place.
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Pricing Details

AppNexus

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Google Ad Manager

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details