What users are saying about

AppNexus

25 Ratings

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679 Ratings

AppNexus

25 Ratings
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Score 8 out of 101

Google Ads<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>

679 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.2 out of 101

Add comparison

Likelihood to Recommend

AppNexus

Yieldex is well suited when you want to analyze yield. Gone are the days when people asked me for new reports and I turned them away. I can always create a new report quickly. However, it does not generate nice looking charts for you. You still need to download the report and create charts yourself.
Kevin Yip profile photo

Google Ads

There is no doubt that AdWords has provided marketers with a powerful tool. The caveat to wielding such a powerful marketing tool is that it can become a money pit without proper education on the finer points of PPC marketing. Knowing when to bid, how to stay organized, and how to interpret the data is key to making AdWords work for you.I haven't yet found a scenario where I wouldn't employ AdWords if the business had a budget for it. Used properly, Google AdWords can benefit everyone from small businesses to international companies.The obvious question to ask when evaluating a tool like AdWords is: "Are people searching online for products or services like mine?" If the answer is yes (and you've got a web presence) then you may want to consider reading up on AdWords strategies.
Rob Gillan profile photo

Feature Rating Comparison

Ad Network Integration

AppNexus
3.3
Google Ads
Data Transfer
AppNexus
3.0
Google Ads
DSP integration
AppNexus
3.6
Google Ads

Ad Campaigns

AppNexus
5.1
Google Ads
Ad campaign creation
AppNexus
5.4
Google Ads
Ad deployment
AppNexus
5.0
Google Ads
Display advertising
AppNexus
5.0
Google Ads
Ad display and retargeting segmentation
AppNexus
5.0
Google Ads
Sequence targeting
AppNexus
5.0
Google Ads

Ad Reporting & Analytics

AppNexus
5.2
Google Ads
Ad dashboards
AppNexus
5.0
Google Ads
Ad performance reports
AppNexus
5.0
Google Ads
Ad conversion tracking
AppNexus
4.5
Google Ads
Ad attribution reporting
AppNexus
4.5
Google Ads
Cross-channel ad management
AppNexus
4.6
Google Ads
Ad forecasting and optimization
AppNexus
8.0
Google Ads

Pros

  • Yieldex's unique capability to report metrics by section and DMA
  • Yieldex's superior forecasting capability
  • Yieldex's powerful reporting platform -- it is like a pivot talbe of DFP reporting
  • Yieldex's capability to track Salesperson Performance
Kevin Yip profile photo
  • remarketing
  • search campaigns
  • budgetting
Joanne Minculescu profile photo

Cons

  • Customer Service - you don't have an account representative assigned to trading desks.
  • User interface is not easy - if you are new to the tool - it's not that easy to know how to set up everything.
  • There is no training or certification available for users.
No photo available
  • There is room for improvement when you are managing multiple businesses under one account. There's a lot of repeat data parameter input if an account needs different criteria for each campaign. It's also complicated to distribute the account budget after the initial setup.
  • More training related to understanding how to use the metrics provided in each campaign to build the most relevant schedule possible.
  • Moving an account out from under my account management was overly complicated and despite our best efforts, we lost client data in the process.
Patrice Watson profile photo

Likelihood to Renew

AppNexus4.0
Based on 6 answers
I love almost everything about AppNexus because I feel like the user data is easy to track because of the identifiers, you can see which adverts got clicked and which were ignored. We can track the location of the ad on the page fold and this makes it so much easier for future campaigns. The only thing I don't like is that the data is only kept for a year, and I'd like it for a longer period of time
No photo available
Google Ads10.0
Based on 19 answers
Adwords has now become vital to increasing sales in our business. Without it, our website would have to rely on organic Google search alone which would be near impossible.
Nathaniel Bradley profile photo

Usability

AppNexus5.0
Based on 2 answers
Because I think the interface is kind of confusing at the beginning and it confuses you a lot.
No photo available
Google Ads9.0
Based on 1 answer
Very quick UI. Put together in a very intuitive and simple manor, while allowing users to go into the depths of functionality if they want
Eric Hitchman profile photo

Reliability and Availability

AppNexus10.0
Based on 1 answer
I've never had any problems with appnexus - the software is always available
No photo available
No score
No answers yet
No answers on this topic

Performance

AppNexus10.0
Based on 1 answer
Yes, everything works great in that sense
No photo available
Google Ads9.0
Based on 1 answer
No answer on this topic is available.

Support

AppNexus6.0
Based on 1 answer
Because the support team does give you support, they take 24hrs to get back to you but once they open a ticket they focus on resolving the issue for you. My only problem is that you don't have a specific account representative assigned to you.
No photo available
Google Ads9.0
Based on 2 answers
Good support from the AdWords team, and the community.
Jeffrey Schutzman profile photo

Online Training

AppNexus2.0
Based on 1 answer
Online training are not user friendly and not easy to understand
No photo available
Google Ads9.0
Based on 1 answer
Daily use with advanced account structures. Familiarity with reporting/api and complex setups.
Eric Hitchman profile photo

Alternatives Considered

QlikView's dashboard is hard to configure. Also, it is unable to report on metrics by section or DMA. It does not update data that have been corrected. There is no visualization with QlikView.
Kevin Yip profile photo
Adwords is more expensive but the traffic volume is 5 times bigger than Bing Ads. Adwords was the first in this industry so they are the experts
Debora Ramos profile photo

Scalability

AppNexus5.0
Based on 1 answer
Because it's a great DSP but not the best
No photo available
No score
No answers yet
No answers on this topic

Return on Investment

  • The performance campaign I ran with AppNexus didn't deliver the expected/desired ROI goal.
No photo available
  • Adwords has a positive impact on our return on investment. It creates a steady flow of sales for us, both online and over the telephone.
  • Adwords has unintentionally also helped to improve the customer service and awareness of our sales staff. They are now more involved in the Adwords decisions and know what products need pushing. Also, due to the increase in customers, sales staff is able to increase their customer service skills while "on-the-job".
Nathaniel Bradley profile photo

Pricing Details

AppNexus

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Google Ads

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details