What users are saying about
31 Ratings
10 Ratings
31 Ratings
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Score 6.9 out of 100
10 Ratings
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Score 8.1 out of 100

Likelihood to Recommend

AppNexus

AppNexus is well suited to use for programmatic campaigns that we have to launch for clients. Everything from standard display, native, high-impact, and video can run within the platform. Our trading team is well experienced within AppNexus (APN), and it's typically the first DSP they learn when starting.
Anonymous | TrustRadius Reviewer

The Trade Desk

All programmatic buying of media online can be done in TheTradeDesk which is why we brought it in-house. The option to go into CTV and podcast environments is of future interest.We are able to launch campaigns faster in other platforms (DataXu, in particular) so if time is critical we do not start here. From a creative approval to meaningful spend in Day 1, TheTradeDesk is outperformed by DataXu.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

AppNexus
6.5
The Trade Desk
6.7
Data Transfer
AppNexus
6.3
The Trade Desk
6.4
DSP integration
AppNexus
6.8
The Trade Desk
7.0

Ad Campaigns

AppNexus
6.8
The Trade Desk
Ad campaign creation
AppNexus
5.8
The Trade Desk
Ad deployment
AppNexus
6.6
The Trade Desk
Display advertising
AppNexus
6.8
The Trade Desk
Ad display and retargeting segmentation
AppNexus
8.0
The Trade Desk
Sequence targeting
AppNexus
7.0
The Trade Desk

Ad Reporting & Analytics

AppNexus
6.8
The Trade Desk
Ad dashboards
AppNexus
6.6
The Trade Desk
Ad performance reports
AppNexus
6.4
The Trade Desk
Ad conversion tracking
AppNexus
7.4
The Trade Desk
Ad attribution reporting
AppNexus
6.4
The Trade Desk
Cross-channel ad management
AppNexus
6.6
The Trade Desk
Ad forecasting and optimization
AppNexus
7.4
The Trade Desk

Data Collection

AppNexus
The Trade Desk
7.4
Collection of first-party data
AppNexus
The Trade Desk
7.4
Collection of third-party data
AppNexus
The Trade Desk
7.3
Access to Third-party Data Providers
AppNexus
The Trade Desk
7.4

Data Classification

AppNexus
The Trade Desk
7.2
Audience taxonomy
AppNexus
The Trade Desk
7.3
Tag Management
AppNexus
The Trade Desk
7.3
Data Analysis Dashboard
AppNexus
The Trade Desk
7.0

DMP Analytics

AppNexus
The Trade Desk
6.4
Campaign Analytics
AppNexus
The Trade Desk
6.4
Audience Analytics
AppNexus
The Trade Desk
6.3

Pros

AppNexus

  • As per my experience they have strong support personnel. Solving the issues as and when required.
  • We can solve certain issues like campaign performance, inventory optimization and more with the help of AppNexus wiki. We get all the required information in the Wiki itself.
  • They have given the right platform to both buyers and sellers to workout and meet their digital marketing needs and goals.
Lakshman Srivatsava Annadevara | TrustRadius Reviewer

The Trade Desk

  • Manage multiple client accounts for Display Advertising
  • Manage multiple clients' Display Advertising across an array of Display Platforms
  • We were also able to manage clients' Video and Native Advertising Campaigns
John Kobel | TrustRadius Reviewer

Cons

AppNexus

  • The platform is incredibly complex and requires a great deal of understanding of how the platform works that caught us by surprise.
  • The wiki is not enough and when we resorted to reaching out to AppNexus it was a nuisance of having several emails going back and forth.
  • No phone support is offered which would have made several things easier than exchanging confusing emails.
  • Video inventory is still not implemented.
Anonymous | TrustRadius Reviewer

The Trade Desk

  • They are not very transparent in terms of margins and fees.
  • They need to get more video inventory, there is not enough.
  • The reporting they provide is a bit limited.
Gabriela Band | TrustRadius Reviewer

Likelihood to Renew

AppNexus

AppNexus 4.0
Based on 6 answers
I love almost everything about AppNexus because I feel like the user data is easy to track because of the identifiers, you can see which adverts got clicked and which were ignored. We can track the location of the ad on the page fold and this makes it so much easier for future campaigns. The only thing I don't like is that the data is only kept for a year, and I'd like it for a longer period of time
Anonymous | TrustRadius Reviewer

The Trade Desk

No score
No answers yet
No answers on this topic

Usability

AppNexus

AppNexus 5.0
Based on 2 answers
Because I think the interface is kind of confusing at the beginning and it confuses you a lot.
Anonymous | TrustRadius Reviewer

The Trade Desk

No score
No answers yet
No answers on this topic

Reliability and Availability

AppNexus

AppNexus 10.0
Based on 1 answer
I've never had any problems with appnexus - the software is always available
Anonymous | TrustRadius Reviewer

The Trade Desk

No score
No answers yet
No answers on this topic

Performance

AppNexus

AppNexus 10.0
Based on 1 answer
Yes, everything works great in that sense
Anonymous | TrustRadius Reviewer

The Trade Desk

No score
No answers yet
No answers on this topic

Support Rating

AppNexus

AppNexus 6.0
Based on 1 answer
Because the support team does give you support, they take 24hrs to get back to you but once they open a ticket they focus on resolving the issue for you. My only problem is that you don't have a specific account representative assigned to you.
Anonymous | TrustRadius Reviewer

The Trade Desk

No score
No answers yet
No answers on this topic

Online Training

AppNexus

AppNexus 2.0
Based on 1 answer
Online training are not user friendly and not easy to understand
Anonymous | TrustRadius Reviewer

The Trade Desk

No score
No answers yet
No answers on this topic

Alternatives Considered

AppNexus

We use AppNexus as a part of a full advertising stack which includes the other platforms listed below. AppNexus is similar in it's offering and also offers unique header bidding options which help it stand out slightly against the other options in the demand side platform market place
Anonymous | TrustRadius Reviewer

The Trade Desk

The Trade Desk is not as focused on connected TV as AppNexus. Also, they are more open as AppNexus is mostly focused on building a walled garden, while The Trade Desk is focusing on making the internet more open. However, they lack the exclusive publishers that AppNexus have. Still, they are easier to use, cheaper and have better service.
Anonymous | TrustRadius Reviewer

Scalability

AppNexus

AppNexus 5.0
Based on 1 answer
Because it's a great DSP but not the best
Anonymous | TrustRadius Reviewer

The Trade Desk

No score
No answers yet
No answers on this topic

Return on Investment

AppNexus

  • The 1 USD audit fee makes it very hard to A/B test creatives and improve performance, hurting ROI.
  • We have been able to reach some users that we weren't able to get before, increasing spending, which is good for ROI.
  • We can run campaigns on TV, which is a big boost for the business, and very ROI positive.
Anonymous | TrustRadius Reviewer

The Trade Desk

  • Positively impacting ability to delivery in-view KPI campaigns across ad types (display, high impact, preroll).
  • Slightly higher pricing structure requires a bit more conservative bidding in this platform compared to others.
  • The customer service has been top notch. Adding to the confidence in building a lasting partnership. Access to product betas and offering product feedback are of interest to our organization.
Anonymous | TrustRadius Reviewer

Pricing Details

AppNexus

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

The Trade Desk

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

AppNexus
7.2
The Trade Desk
8.4

Likelihood to Renew

AppNexus
4.0
The Trade Desk

Usability

AppNexus
5.0
The Trade Desk

Reliability and Availability

AppNexus
10.0
The Trade Desk

Performance

AppNexus
10.0
The Trade Desk

Support Rating

AppNexus
6.0
The Trade Desk

Online Training

AppNexus
2.0
The Trade Desk

Implementation Rating

AppNexus
5.0
The Trade Desk

Scalability

AppNexus
5.0
The Trade Desk

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