What users are saying about
29 Ratings
29 Ratings
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Score 7.1 out of 101
9 Ratings
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Score 8 out of 101

Likelihood to Recommend

AppNexus

AppnNexus is a strong tool that is quite customizable but this program is hard to recommend to most organizations. It requires quite a bit of previous knowledge to fully utilize and even though the wiki has a complete set of instructions to follow, AppNexus has functions that conflict with each other at times. I would recommend this only to an organization that has a vast technical knowledge and doesn't mind its clunky UI.
No photo available

The Trade Desk

All programmatic buying of media online can be done in TheTradeDesk which is why we brought it in-house. The option to go into CTV and podcast environments is of future interest.We are able to launch campaigns faster in other platforms (DataXu, in particular) so if time is critical we do not start here. From a creative approval to meaningful spend in Day 1, TheTradeDesk is outperformed by DataXu.
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Feature Rating Comparison

Ad Network Integration

AppNexus
6.6
The Trade Desk
6.8
Data Transfer
AppNexus
6.3
The Trade Desk
6.4
DSP integration
AppNexus
7.0
The Trade Desk
7.1

Ad Campaigns

AppNexus
6.6
The Trade Desk
Ad campaign creation
AppNexus
5.2
The Trade Desk
Ad deployment
AppNexus
6.5
The Trade Desk
Display advertising
AppNexus
6.5
The Trade Desk
Ad display and retargeting segmentation
AppNexus
7.8
The Trade Desk
Sequence targeting
AppNexus
7.3
The Trade Desk

Ad Reporting & Analytics

AppNexus
6.8
The Trade Desk
Ad dashboards
AppNexus
6.6
The Trade Desk
Ad performance reports
AppNexus
6.6
The Trade Desk
Ad conversion tracking
AppNexus
7.5
The Trade Desk
Ad attribution reporting
AppNexus
6.0
The Trade Desk
Cross-channel ad management
AppNexus
6.2
The Trade Desk
Ad forecasting and optimization
AppNexus
7.5
The Trade Desk

Data Collection

AppNexus
The Trade Desk
6.9
Collection of first-party data
AppNexus
The Trade Desk
6.5
Collection of third-party data
AppNexus
The Trade Desk
7.0
Access to Third-party Data Providers
AppNexus
The Trade Desk
7.1

Data Classification

AppNexus
The Trade Desk
7.0
Audience taxonomy
AppNexus
The Trade Desk
6.9
Tag Management
AppNexus
The Trade Desk
7.0
Data Analysis Dashboard
AppNexus
The Trade Desk
7.1

DMP Analytics

AppNexus
The Trade Desk
6.1
Campaign Analytics
AppNexus
The Trade Desk
6.3
Audience Analytics
AppNexus
The Trade Desk
6.0

Pros

AppNexus

  • As per my experience they have strong support personnel. Solving the issues as and when required.
  • We can solve certain issues like campaign performance, inventory optimization and more with the help of AppNexus wiki. We get all the required information in the Wiki itself.
  • They have given the right platform to both buyers and sellers to workout and meet their digital marketing needs and goals.
Lakshman Srivatsava Annadevara profile photo

The Trade Desk

  • Their technology is very good. We have gotten great results working with them.
  • They have vast coverage across the globe.
  • They are able to do cookie matching, vastly increasing the reach of the campaigns.
Gabriela Band profile photo

Cons

AppNexus

  • Better visualization and dashboard will make it a perfect product.
  • The product concept is hard to master. More video training in addition to the interactive training may help.
  • More report templates will make my life easier since it takes time to build one.
Kevin Yip profile photo

The Trade Desk

  • More data providers.
  • I would love to get faster support via email.
  • The platform is not very easy to use.
No photo available

Likelihood to Renew

AppNexus

AppNexus 4.0
Based on 6 answers
I love almost everything about AppNexus because I feel like the user data is easy to track because of the identifiers, you can see which adverts got clicked and which were ignored. We can track the location of the ad on the page fold and this makes it so much easier for future campaigns. The only thing I don't like is that the data is only kept for a year, and I'd like it for a longer period of time
No photo available

The Trade Desk

No score
No answers yet
No answers on this topic

Usability

AppNexus

AppNexus 5.0
Based on 2 answers
Because I think the interface is kind of confusing at the beginning and it confuses you a lot.
No photo available

The Trade Desk

No score
No answers yet
No answers on this topic

Reliability and Availability

AppNexus

AppNexus 10.0
Based on 1 answer
I've never had any problems with appnexus - the software is always available
No photo available

The Trade Desk

No score
No answers yet
No answers on this topic

Performance

AppNexus

AppNexus 10.0
Based on 1 answer
Yes, everything works great in that sense
No photo available

The Trade Desk

No score
No answers yet
No answers on this topic

Support

AppNexus

AppNexus 6.0
Based on 1 answer
Because the support team does give you support, they take 24hrs to get back to you but once they open a ticket they focus on resolving the issue for you. My only problem is that you don't have a specific account representative assigned to you.
No photo available

The Trade Desk

No score
No answers yet
No answers on this topic

Online Training

AppNexus

AppNexus 2.0
Based on 1 answer
Online training are not user friendly and not easy to understand
No photo available

The Trade Desk

No score
No answers yet
No answers on this topic

Alternatives Considered

AppNexus

We use AppNexus as a part of a full advertising stack which includes the other platforms listed below. AppNexus is similar in it's offering and also offers unique header bidding options which help it stand out slightly against the other options in the demand side platform market place
No photo available

The Trade Desk

TradeDesk is more extensive like DBM compared to DX. Offers an easier building process with templates and being able to duplicate and share libraries at the partner level.I find TradeDesk clears at higher CPMs than the other platforms. Also tends to perform well for in-view like DBM, DataXu is the worst of the three for in-view performance.TradeDesk has quickly become the #1-#2 partner for us when we extend our reach in a campaign. Knowing we can deliver and perform at scale is something we value highly.
No photo available

Scalability

AppNexus

AppNexus 5.0
Based on 1 answer
Because it's a great DSP but not the best
No photo available

The Trade Desk

No score
No answers yet
No answers on this topic

Return on Investment

AppNexus

  • The 1 USD audit fee makes it very hard to A/B test creatives and improve performance, hurting ROI.
  • We have been able to reach some users that we weren't able to get before, increasing spending, which is good for ROI.
  • We can run campaigns on TV, which is a big boost for the business, and very ROI positive.
No photo available

The Trade Desk

  • The Trade Desk has helped us get more budget from clients by delivering results.
  • It has allowed us to buy cheaper inventory than other online channels.
  • It has allowed us to not invest on our own DSP solution and use theirs.
Gabriela Band profile photo

Pricing Details

AppNexus

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

The Trade Desk

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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