What users are saying about

AppNexus

25 Ratings

AppNexus

25 Ratings
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Score 8 out of 101

The Trade Desk

5 Ratings
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Score 9.4 out of 101

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Likelihood to Recommend

AppNexus

It's well suited on certain types of campaigns - those who have specific inventory targeting or limited city targeting.
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The Trade Desk

All programmatic buying of media online can be done in TheTradeDesk which is why we brought it in-house. The option to go into CTV and podcast environments is of future interest.We are able to launch campaigns faster in other platforms (DataXu, in particular) so if time is critical we do not start here. From a creative approval to meaningful spend in Day 1, TheTradeDesk is outperformed by DataXu.
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Feature Rating Comparison

Ad Network Integration

AppNexus
3.3
The Trade Desk
8.5
Data Transfer
AppNexus
3.0
The Trade Desk
9.0
DSP integration
AppNexus
3.6
The Trade Desk
8.0

Ad Campaigns

AppNexus
5.1
The Trade Desk
Ad campaign creation
AppNexus
5.4
The Trade Desk
Ad deployment
AppNexus
5.0
The Trade Desk
Display advertising
AppNexus
5.0
The Trade Desk
Ad display and retargeting segmentation
AppNexus
5.0
The Trade Desk
Sequence targeting
AppNexus
5.0
The Trade Desk

Ad Reporting & Analytics

AppNexus
5.2
The Trade Desk
Ad dashboards
AppNexus
5.0
The Trade Desk
Ad performance reports
AppNexus
5.0
The Trade Desk
Ad conversion tracking
AppNexus
4.5
The Trade Desk
Ad attribution reporting
AppNexus
4.5
The Trade Desk
Cross-channel ad management
AppNexus
4.6
The Trade Desk
Ad forecasting and optimization
AppNexus
8.0
The Trade Desk

Data Classification

AppNexus
The Trade Desk
7.0
Audience taxonomy
AppNexus
The Trade Desk
6.0
Tag Management
AppNexus
The Trade Desk
7.0
Data Analysis Dashboard
AppNexus
The Trade Desk
8.0

Data Collection

AppNexus
The Trade Desk
8.0
Access to Third-party Data Providers
AppNexus
The Trade Desk
8.0

DMP Analytics

AppNexus
The Trade Desk
8.0
Campaign Analytics
AppNexus
The Trade Desk
8.0

Pros

  • Targeting geographically by cities and regions, it has better targeting capabilities compared to other DSPs.
  • More and various targeting contextual categories.
  • Budget pacing is really great and super accurate.
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  • Allows you to very optimize and control bidding across pretty much every factor that impacts win rate/delivery.
  • Engaged, hands-on account services team is readily available to provide insights, demonstrations, and quality assurance.
  • Auto-optimization and pacing tools allow for less manual campaign management.
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Cons

  • Reporting -- reporting is slow, and requires pulling a separate report for each topic.
  • Creative auditing -- creative auditing is inconsistent. Sometimes an ad that failed audit can be pushed through audit again and pass without any changes being made.
  • Searching for campaigns -- searching for campaigns is cumbersome and oftentimes needs to be done manually at the advertiser level (rather than using the search box that appears at all times)
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  • Reporting platform leaves a lot to be desired. Requires a lot of trial/error to pull exactly what you need to drive optimizations/learnings.
  • The "stop"/"continue bidding" feature for sitelists, devices, player sizes, etc is awful. When you set something up specifically, you should not have the AUTOMATIC option to serve beyond those parameters.
  • Trafficking video (VAST/VPAID) tags requires a manual insertion of a click URL. Completely redundant ask and is not provided by advertisers as that URL lives within the ad tag. Should not require multiple actions traffic a video tag.
  • Creative approval process (manual) doesn't seem necessary and is not a part of peers' platforms. There is no "pause/deactivate" feature for creative, you remove them or adjust the end date.
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Likelihood to Renew

AppNexus4.0
Based on 6 answers
AppNexus keeps most of our historical data, and learns based on previous campaigns, so future campaigns for the same advertiser are likely to do better based on the AppNexus algorithms
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No score
No answers yet
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Usability

AppNexus5.0
Based on 2 answers
Because I think the interface is kind of confusing at the beginning and it confuses you a lot.
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No score
No answers yet
No answers on this topic

Reliability and Availability

AppNexus10.0
Based on 1 answer
I've never had any problems with appnexus - the software is always available
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No score
No answers yet
No answers on this topic

Performance

AppNexus10.0
Based on 1 answer
Yes, everything works great in that sense
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No score
No answers yet
No answers on this topic

Support

AppNexus6.0
Based on 1 answer
Because the support team does give you support, they take 24hrs to get back to you but once they open a ticket they focus on resolving the issue for you. My only problem is that you don't have a specific account representative assigned to you.
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No score
No answers yet
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Online Training

AppNexus2.0
Based on 1 answer
Online training are not user friendly and not easy to understand
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No score
No answers yet
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Alternatives Considered

Appnexus reporting was significantly more granular than Rubicon. It's reporting also was better organized and felt more trustworthy when pulling historical data.
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TradeDesk is more extensive like DBM compared to DX. Offers an easier building process with templates and being able to duplicate and share libraries at the partner level.I find TradeDesk clears at higher CPMs than the other platforms. Also tends to perform well for in-view like DBM, DataXu is the worst of the three for in-view performance.TradeDesk has quickly become the #1-#2 partner for us when we extend our reach in a campaign. Knowing we can deliver and perform at scale is something we value highly.
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Scalability

AppNexus5.0
Based on 1 answer
Because it's a great DSP but not the best
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No score
No answers yet
No answers on this topic

Return on Investment

  • the more product offerings AppNexus develops, the more we can use it and streamline our process (creates better efficiency by keeping us in one platform, rather than needing to switch back and forth between several)
  • quick snapshot reporting (imps, clicks, conversions) saves us time and makes information more readily available for ad-hoc advertiser inquiries
  • the transparency of AppNexus allows us to be able to provide more honest information about where the ads ran, how much they cost, etc.
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  • Positively impacting ability to delivery in-view KPI campaigns across ad types (display, high impact, preroll).
  • Slightly higher pricing structure requires a bit more conservative bidding in this platform compared to others.
  • The customer service has been top notch. Adding to the confidence in building a lasting partnership. Access to product betas and offering product feedback are of interest to our organization.
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Pricing Details

AppNexus

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

The Trade Desk

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details