What users are saying about

AdRoll

70 Ratings

AppNexus

25 Ratings

AdRoll

70 Ratings
Score 7.4 out of 101

AppNexus

25 Ratings
Score 8 out of 101

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Likelihood to Recommend

AdRoll

AdRoll is great for more advanced Marketing organizations with a robust CRM and Marketing Automation platform as it provides a scalable platform for targeting multiple different audiences along their entire customer journey. Those just starting out may not be able to leverage the tool to its potential without robust training/support
No photo available

AppNexus

Yieldex is well suited when you want to analyze yield. Gone are the days when people asked me for new reports and I turned them away. I can always create a new report quickly. However, it does not generate nice looking charts for you. You still need to download the report and create charts yourself.
Kevin Yip profile photo

Feature Rating Comparison

Ad Network Integration

AdRoll
7.4
AppNexus
3.3
Data Transfer
AdRoll
7.5
AppNexus
3.0
DSP integration
AdRoll
7.2
AppNexus
3.6

Ad Campaigns

AdRoll
7.8
AppNexus
5.1
Ad campaign creation
AdRoll
8.1
AppNexus
5.4
Ad deployment
AdRoll
8.4
AppNexus
5.0
Display advertising
AdRoll
8.2
AppNexus
5.0
Ad display and retargeting segmentation
AdRoll
8.1
AppNexus
5.0
Sequence targeting
AdRoll
6.3
AppNexus
5.0

Ad Reporting & Analytics

AdRoll
6.9
AppNexus
5.2
Ad dashboards
AdRoll
7.5
AppNexus
5.0
Ad performance reports
AdRoll
7.4
AppNexus
5.0
Ad conversion tracking
AdRoll
6.5
AppNexus
4.5
Ad attribution reporting
AdRoll
6.7
AppNexus
4.5
Cross-channel ad management
AdRoll
7.3
AppNexus
4.6
Ad forecasting and optimization
AdRoll
6.0
AppNexus
7.9

Pros

  • Remarketing campaigns
  • Streamlined implementation for new campaigns
  • Great analytics and insights
Eric Kammer profile photo
  • Yieldex's unique capability to report metrics by section and DMA
  • Yieldex's superior forecasting capability
  • Yieldex's powerful reporting platform -- it is like a pivot talbe of DFP reporting
  • Yieldex's capability to track Salesperson Performance
Kevin Yip profile photo

Cons

  • Not as much functionality as I've seen with other software. The software is designed to be easy to use and streamlined so this leaves out some of the customization that you see with others.
  • Transparency on where your ads are displayed and how they're interacted with could be much better.
Eric Kammer profile photo
  • Customer Service - you don't have an account representative assigned to trading desks.
  • User interface is not easy - if you are new to the tool - it's not that easy to know how to set up everything.
  • There is no training or certification available for users.
No photo available

Likelihood to Renew

AdRoll6.5
Based on 4 answers
Account management is a big issue for us, its something we were looking for but we didn't get too many big ideas or big strategies to move the needle.
No photo available
AppNexus4.0
Based on 6 answers
I love almost everything about AppNexus because I feel like the user data is easy to track because of the identifiers, you can see which adverts got clicked and which were ignored. We can track the location of the ad on the page fold and this makes it so much easier for future campaigns. The only thing I don't like is that the data is only kept for a year, and I'd like it for a longer period of time
No photo available

Usability

AdRoll10.0
Based on 3 answers
Honestly, AdRoll is like every other ad management system. In fact, all ad management systems are pretty much identical with a few proprietary tweaks. Creating a campaign is done in one seamless screen with everything you need right there. The ability to add creative and even order AdRoll to create ads for you is also easy. The monitoring of a live campaign is easy as you can see all the necessary information from the main screen. Super easy to use and reliable deliverability
Stefanie Cash profile photo
AppNexus5.0
Based on 2 answers
Because I think the interface is kind of confusing at the beginning and it confuses you a lot.
No photo available

Reliability and Availability

No score
No answers yet
No answers on this topic
AppNexus10.0
Based on 1 answer
I've never had any problems with appnexus - the software is always available
No photo available

Performance

No score
No answers yet
No answers on this topic
AppNexus10.0
Based on 1 answer
Yes, everything works great in that sense
No photo available

Support

AdRoll10.0
Based on 3 answers
Really reliable support. Dependable, easy to understand billing. I rarely have any issues, but if I do they are super quick to respond
No photo available
AppNexus6.0
Based on 1 answer
Because the support team does give you support, they take 24hrs to get back to you but once they open a ticket they focus on resolving the issue for you. My only problem is that you don't have a specific account representative assigned to you.
No photo available

Online Training

No score
No answers yet
No answers on this topic
AppNexus2.0
Based on 1 answer
Online training are not user friendly and not easy to understand
No photo available

Implementation

AdRoll6.0
Based on 1 answer
It was easy to implement.
Alya Grinberg profile photo
AppNexus5.0
Based on 1 answer
No answer on this topic is available.

Alternatives Considered

  • I don't really know of any direct competitors.
  • I'm sure you can do a lot of what AdRoll does using Facebook and/or Twitter and/or AdWords retargeting features but using AdRoll was way easier.
  • I'm sure there are also added benefits fo using AdRoll vs. retargeting options available on each specific ad network, however, I don't know what they are.
No photo available
QlikView's dashboard is hard to configure. Also, it is unable to report on metrics by section or DMA. It does not update data that have been corrected. There is no visualization with QlikView.
Kevin Yip profile photo

Scalability

No score
No answers yet
No answers on this topic
AppNexus5.0
Based on 1 answer
Because it's a great DSP but not the best
No photo available

Return on Investment

  • Consistent number of conversions each month, dependent on current campaigns running.
  • Stronger brand awareness with website visitors. More returning visitors.
No photo available
  • The performance campaign I ran with AppNexus didn't deliver the expected/desired ROI goal.
No photo available

Pricing Details

AdRoll

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

AppNexus

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details