What users are saying about
Top Rated
75 Ratings
25 Ratings
Top Rated
75 Ratings
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Score 7.6 out of 101
25 Ratings
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Score 8 out of 101

Likelihood to Recommend

AdRoll

AdRoll is great for more advanced Marketing organizations with a robust CRM and Marketing Automation platform as it provides a scalable platform for targeting multiple different audiences along their entire customer journey. Those just starting out may not be able to leverage the tool to its potential without robust training/support
No photo available

AppNexus

Yieldex is well suited when you want to analyze yield. Gone are the days when people asked me for new reports and I turned them away. I can always create a new report quickly. However, it does not generate nice looking charts for you. You still need to download the report and create charts yourself.
Kevin Yip profile photo

Feature Rating Comparison

Ad Network Integration

AdRoll
7.7
AppNexus
3.3
Data Transfer
AdRoll
7.9
AppNexus
3.0
DSP integration
AdRoll
7.5
AppNexus
3.6

Ad Campaigns

AdRoll
8.3
AppNexus
5.1
Ad campaign creation
AdRoll
8.4
AppNexus
5.3
Ad deployment
AdRoll
8.7
AppNexus
5.0
Display advertising
AdRoll
8.6
AppNexus
5.0
Ad display and retargeting segmentation
AdRoll
8.4
AppNexus
5.0
Sequence targeting
AdRoll
7.4
AppNexus
5.0

Ad Reporting & Analytics

AdRoll
7.2
AppNexus
5.3
Ad dashboards
AdRoll
7.8
AppNexus
5.0
Ad performance reports
AdRoll
7.6
AppNexus
5.0
Ad conversion tracking
AdRoll
7.0
AppNexus
4.5
Ad attribution reporting
AdRoll
7.0
AppNexus
4.5
Cross-channel ad management
AdRoll
7.5
AppNexus
4.6
Ad forecasting and optimization
AdRoll
6.3
AppNexus
8.0

Pros

AdRoll

  • Simple retargeting via integration with Marketing Automation platforms
  • Cross-platform ad personalization capabilities
  • Simplified campaign management and optimization
No photo available

AppNexus

  • Yieldex's unique capability to report metrics by section and DMA
  • Yieldex's superior forecasting capability
  • Yieldex's powerful reporting platform -- it is like a pivot talbe of DFP reporting
  • Yieldex's capability to track Salesperson Performance
Kevin Yip profile photo

Cons

AdRoll

  • Improved level of support during the technical setup process would really improve the onboarding process
  • Consistent, proactive account management is key with organizations like AdRoll. A dedicated rep goes such a long way.
  • More granular reporting would help with back-end optimization and client recommendations
No photo available

AppNexus

  • Customer Service - you don't have an account representative assigned to trading desks.
  • User interface is not easy - if you are new to the tool - it's not that easy to know how to set up everything.
  • There is no training or certification available for users.
No photo available

Likelihood to Renew

AdRoll

AdRoll 6.5
Based on 4 answers
Account management is a big issue for us, its something we were looking for but we didn't get too many big ideas or big strategies to move the needle.
No photo available

AppNexus

AppNexus 4.0
Based on 6 answers
Because we have better service from other DSPs
No photo available

Usability

AdRoll

AdRoll 10.0
Based on 3 answers
Honestly, AdRoll is like every other ad management system. In fact, all ad management systems are pretty much identical with a few proprietary tweaks. Creating a campaign is done in one seamless screen with everything you need right there. The ability to add creative and even order AdRoll to create ads for you is also easy. The monitoring of a live campaign is easy as you can see all the necessary information from the main screen. Super easy to use and reliable deliverability
Stefanie Cash profile photo

AppNexus

AppNexus 5.0
Based on 2 answers
Because I think the interface is kind of confusing at the beginning and it confuses you a lot.
No photo available

Reliability and Availability

AdRoll

No score
No answers yet
No answers on this topic

AppNexus

AppNexus 10.0
Based on 1 answer
I've never had any problems with appnexus - the software is always available
No photo available

Performance

AdRoll

No score
No answers yet
No answers on this topic

AppNexus

AppNexus 10.0
Based on 1 answer
Yes, everything works great in that sense
No photo available

Support

AdRoll

AdRoll 10.0
Based on 3 answers
Really reliable support. Dependable, easy to understand billing. I rarely have any issues, but if I do they are super quick to respond
No photo available

AppNexus

AppNexus 6.0
Based on 1 answer
Because the support team does give you support, they take 24hrs to get back to you but once they open a ticket they focus on resolving the issue for you. My only problem is that you don't have a specific account representative assigned to you.
No photo available

Online Training

AdRoll

No score
No answers yet
No answers on this topic

AppNexus

AppNexus 2.0
Based on 1 answer
Online training are not user friendly and not easy to understand
No photo available

Implementation

AdRoll

AdRoll 6.0
Based on 1 answer
It was easy to implement.
Alya Grinberg profile photo

AppNexus

AppNexus 5.0
Based on 1 answer
No answer on this topic is available.

Alternatives Considered

AdRoll

Cheaper and easier to use!
No photo available

AppNexus

Before using AppNexus we have used Ad Juggler and compared to Ad Juggler, AppNexus is sophisticated ad server and the UI is awesome.
Lakshman Srivatsava Annadevara profile photo

Scalability

AdRoll

No score
No answers yet
No answers on this topic

AppNexus

AppNexus 5.0
Based on 1 answer
Because it's a great DSP but not the best
No photo available

Return on Investment

AdRoll

  • Retargeting has been a powerful channel
  • Strong ROI and keeping prospects engaged
Logan England profile photo

AppNexus

  • As long as you maintain quality and hard work the results with AppNexus is unbelievable.
  • The results are always positive and the returns will obviously result in Organisation growth, Employee satisfaction and expansion of business.
  • AppNexus has designed in such a way to give better customer service.
Lakshman Srivatsava Annadevara profile photo

Pricing Details

AdRoll

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

AppNexus

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

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