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Creatio

Score9.3 out of 10

78 Reviews and Ratings

What is Creatio?

Creatio offers an agentic CRM and workflow platform. Its offerings include Creatio Studio, a no-code agentic platform to build applications and AI agents with natural language and visual designers, and a CRM suite with embedded AI agents across Creatio Marketing, Sales, and Service. The platform also includes industry workflows across 19 verticals and a range of marketplace add-ons.

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Top Performing Features

  • Platform User Management

    Tools enabling admins to control user access and on-board and off-board users

    Category average: 8.8

  • Reusability

    An internal repository where assets, modules, and even entire applications can be reused

    Category average: 9

  • Platform Security

    Security guardrails in place to help prevent malware, data breaches etc.

    Category average: 8.2

Areas for Improvement

  • Platform Scalability

    Apps developed by low-code platform must be scalable and capable of supporting large numbers of users

    Category average: 8.1

Creatio - Navigating Customer Experience

Use Cases and Deployment Scope

We are technology partners of Creatio and we create customised solutions for our client using the functionalities provided by Creatio and by creating the manual functionalities using the provided building blocks from Creatio. We cater business problems from different sectors such as Finance, Banking and F&B . The scope can be tailored according to the requirements.

Pros

  • Sales
  • Marketing
  • Customer Management
  • Business Process Modelling
  • Finance

Cons

  • Performance and Scalability when no. of users are more
  • Version Control for Cloud Deployments
  • Better Pricing for smaller enterprises
  • Mobile App

Return on Investment

  • Increased efficiency - saves 40-50% more time
  • 50% reduction in development time
  • Revenue Growth: 15-20% Increase in Sales Conversion

Usability

Other Software Used

HubSpot CRM, Oracle Service, Salesforce CRM Analytics

Achieving More with Less: Small Teams Thrive with Creatio

Use Cases and Deployment Scope

In our organization Creatio serves as a versatile information hub, it allows us to centralize and facilitate communication across various departments and business processes. This centralization allows us to create a better "top-down-view" for our management teams in addition to standardizing processes across our company. The flexibility of the platform itself allows us to be very agile when it comes to addressing the ever changing needs of each of these departments in a modern, technology first, business environment. It has been integrated into regular operational activities from the ground up - from technician to invoicing, sales to offboarding: we use it to manage the entire client lifecycle and many of the processes that occur throughout.

Pros

  • Rapidly implement new products or processes
  • Organizing complex processes from start to finish
  • Bring information together into one place to facilitate data driven business insights

Cons

  • More rapid availability of updated documentation as they move forward into the Quantum release and beyond
  • Better out of the box support for SAS and Service Companies in general
  • Would like to see some no-code options for fine tuning CSS on Freedom UI pages

Return on Investment

  • We went from manually processing Work Orders into Invoices once a day - representing significant impact to turn around speeds - to submitting automatically in real time, eliminating a great deal of human transcription errors and freeing up a great deal of operations time
  • Custom Implementation automation in Creatio has eliminated 4-6 hours of configuration work per sale in comparison to our old manual methods

Alternatives Considered

Salesforce Lightning Platform

Creatio

Use Cases and Deployment Scope

Creatio is a no-code platform. It allows workflow automation, process management and CRM (customer relationship management). Customization based on an organization requirement is easily implemented. With Creatio you can automate business tasks, implement rules, and develop third party integrations. We have our legacy source systems that integrate with Creatio during a batch process. This process allows for excellent external customer engagement and traceability. Creatio supports ongoing collaboration among staff assignments or handoffs regarding Customer requests and completions. This documented handoff/traceability allows a company to continue to excel in customer service.

Further, the tool has a dashboard module for management reporting. There are many variables on the reporting capability provided as part of the native package, but you can easily customize the dashboard to your organization’s unique requirements.

The Creatio native package is adaptable, the product allows any customer to implement customization. Example, the template generation. The product package has templates that can be used or can be configured to meet customization requirements.

Another notable feature is the support for function and role. Organizations can create specific roles based on the function and responsibilities of the employee.

Pros

  • Automation of Workflow
  • Document Repository and Retrieval
  • Adaptable with third party integrations
  • Specific roles based on the function and responsibilities of the employee.

Cons

  • Ability to create Read only Roles configured by User id

Return on Investment

  • Positively improved Customer Service
  • Adaptability

Alternatives Considered

AWDoc and XpressionManager

A Great Mix of Innovative and Intuitive

Use Cases and Deployment Scope

Creatio is used primarily as an order management platform. Creatio has helped our organization centralize order management to a primarily platform that can be easily managed and allows us to generate accurate KPI's that can easily be reported on.

Pros

  • Customer Service
  • Ease of Use
  • Easy Implementation

Cons

  • Package Delivery
  • Historical Reporting

Return on Investment

  • Time

Creatio - Making our business more efficient

Use Cases and Deployment Scope

We started using Creatio as a sales tool in our business; however, it is now being used for other areas of our business. We use it for marketing plans and budgets and also run our Quality Management System on it, which we are audited on. We have found it so useful that we are also now setting up the service side so our operations team can also use it.

Pros

  • Track contracts
  • Provide overviews of areas of the business through dashboards
  • Manage marketing plans
  • Run our Sales meetings through it

Cons

  • Being able to use voice notes in more areas - the sales team love those!
  • Being able to interact the sections together a bit more easily

Return on Investment

  • Saved a lot of time with people going back and forth searching for information
  • Pulled together different areas of the business

Alternatives Considered

Infor CRM

Other Software Used

DocuSign, Microsoft 365 (formerly Office 365), Tresorit

Usability