Exclaimer

Score8.8 out of 10

418 Reviews and Ratings

What is Exclaimer?

Exclaimer is a provider of email signature solutions, operating with the goal of empowering businesses to u nlock the potential of email as a key digital advertising channel. With it, organizations can simplify the management of email signatures to deliver consistent branding, promote marketing campaigns and company news, and gather real-time customer feedback.

The vendor boasts over 65,000 organizations in 150+ countries as users of Exclaimer for their email signature solutions. They further state their customer base includes Sony, Mattel, Bank of America, NBC, the Government of Canada, the BBC, and the Academy Awards. For more information, visit www.exclaimer.com or follow Exclaimer on Facebook, LinkedIn, and X (formerly Twitter).

Exclaimer allows users to:

Take control and ignite the potential of employee email signatures.
Make sure contact information is always up to date, with easy and automatic syncing from a directory.
Boost campaigns and drive conversions using banners, and icons.
Track every click to see success in real-time.
Keep every email on-brand and on-point with the right legal disclaimers and compliance messaging.

Exclaimer can be tried free, and the company offers a demo.

Categories & Use Cases

Email Signature

Media

Screenshot of how Exclaimer helps amplify every email with optimized email signatures for the whole organization.

Screenshot of the Social Feeds feature. This can display the three latest social posts in an email signature, to strengthen connections and communities.

Screenshot of where Exclaimer gives users the ability to automate and schedule signature updates. This helps to guarantee consistent, branded signatures on every email – even from mobile devices and Macs.

Screenshot of the Exclaimer Cloud Outlook Add-in, which allows users to choose their email signature as they compose a message.

Screenshot of where users can assign signatures to teams, departments, or entire organizations. This interface lets users tailor messages for specific recipients, fostering engagement through personalized approaches.

1 / 5

Screenshot of how Exclaimer helps amplify every email with optimized email signatures for the whole organization.

#1 most frequent

Professional, Scientific, and Technical Services

19.5%

10,052 installations of 51,588

“Being able to make different variants of signature for different seasons and have these roll out on a schedule is very handy for Christmas, for instance.”
— Sales Director, Impact ICT (1-10 employees)

#2 most frequent

Manufacturing

8.7%

4,470 installations of 51,588

“We use Exclaimer to sync multiple signatures across large organisations with advertising material consistently changing.”
— IT Support Engineer, Booran Motors (201-500 employees)

#3 most frequent

Finance and Insurance

6.9%

3,565 installations of 51,588

Graham Welsh

IT Consultant in Customer Service at Targeted Software Solutions Ltd (1-10 employees employees)

Use Cases and Deployment Scope

I both use it in my own business and resell it to my customers as an MSP. Having standardised signatures and logos, that are deployed centrally, means that all needed/required information is automatically included in emails. This way you are not relying on users creating their own signatures and potentially missing regulatory information.

Pros

Its ease of use once you have become familiar with it, which is not that difficult.
Ability to centrally deploy signatures or, as local client ones.
Provides an easy to use portal, which makes managing multiple clients simple.

Cons

Make it easier to understand the use of images in signatures e.g. that image size can affect contact details font size.

Return on Investment

It has increased my present and future business opportunities for growth.
It allows me to suggest an easy way to have regulatory compliance for my clients.
Providing that a Microsoft 365 environment is correctly set up with relevant contact details, it is really simple to roll out new/amended signatures.

Other Software Used

Microsoft 365, Xero, Foxit PDF Editor

Lucas Burnett View profile

Sales Director in Sales at Impact ICT (1-10 employees employees)

Use Cases and Deployment Scope

We currently use Exclaimer for signature management within our organisation, along with selling and configuring the product for our clients.

We use it to design, roll out signatures along with seasonal promotions, etc., etc. This covers both our internal use and client.

Pros

Central Signature Management
Setting up of the signature with Google or Microsoft
Signature Design/Templates

Cons

A CSS Editor or the ability to use html etc. to design rather then only WYSIWYG editor
UI could do with some work, some things are difficult to find but once you get used to it, it's fine

Return on Investment

Time saved through central management
Using it as a marketing tool

Other Software Used

Huntress, Mesh Email Security, NinjaOne

Jon Drew View profile

IT Manager in Information Technology at Bristol Zoological Society (51-200 employees employees)

Use Cases and Deployment Scope

Exclaimer has enabled us to have a congruent approach to our email signatures. We have created a structure that is consistent amongst all staff and our regularly changing banners are easy to adjust on the Exclaimer portal. I am really pleased with the way the user customisation works, users are able to add their own details whilst the Exclaimer template maintains the structure of the signature. This has saved us a lot of time as well as ensuring a professional looking signature for all staff.

Pros

Congruent structure of email signature
User customisation
Easy to use portal

Cons

The ability to add multiple campaigns
Integration with other applications
Better options for meeting banners

Return on Investment

Simplified signature management
Easy to use click statistics
A more professional look

Other Software Used

Xledger Financial Software, PDQ Deploy & Inventory, Veeam Backup for AWS

Jon Hudson

Infrastructure Manager in Information Technology at Schoolblazer Limited (51-200 employees employees)

Use Cases and Deployment Scope

Exclaimer automatically adds centrally managed signatures to all our emails on mobile devices and web access mail, saving us time and hassle previously spent managing signatures manually on all user devices.

Pros

Excellent interface for creating and managing signature content
Extensive set of options to personalise signature content with data synced from our on-premise Active Directory to Microsoft 365.
Multiple signatures available to allow users to switch signature branding via the Exclaimer Outlook add-in.

Cons

Exclaimer has intrusive pop-ups to remind you to save changes. A simple asterisk against each item would be sufficient.
Having to navigate back to the main menu page rather than directly jumping between signature groups is annoying.

Return on Investment

Time saved is the no.1 biggest win for me personally.
Consistent and up-to-date signatures across the company globally is the biggest benefit the business sees.

Sam Manser View profile

Senior IT Manager in Information Technology at GSSArchitecture (51-200 employees employees)

Use Cases and Deployment Scope

We have nearly 90 users spread over 5 nationwide offices and remote workers as well. Getting access to individual machines to make signature changes was always a lot of effort. Centralising signatures with Exclaimer has bought us a lot of time back that can be used on other IT endeavours. Because it has become centralised we have also expanded our usage of marketing content in signatures using the amazing campaigns feature.

Pros

Centralisation
Remote Install
Amazing Support Team

Cons

User interface of the template editor can be a little clunky
Allowing campaigns to be loaded in different positions

Return on Investment

Time Saved
Increased Dynamic Marketing
Greater User Engagement

Alternatives Considered

CodeTwo Email Signatures 365

Other Software Used

Adobe PhotoShop, OneDrive, Corona Renderer

Exclaimer