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Overview
What is Fluid Ads Digital Advertising Platform?
The Fluid Ads Platform provides the ability to:- Create digital display adverts using an Ad Builder tool.- Target the audiences to reach anywhere in the world at any time with its geo targeting and geofencing system.- Select and manage the…
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What is Fluid Ads Digital Advertising Platform?
The Fluid Ads Platform provides the ability to: - Create digital display adverts using an Ad Builder tool. - Target the audiences to reach anywhere in the world at any time with its geo targeting and geofencing system. - Select and manage the channels and websites…
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- No setup fee
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- Free/Freemium Version
- Premium Consulting/Integration Services
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What is Skai?
Skai (formerly Kenshoo) is a cross-channel advertising solution for search marketing, social media and online advertising. The product aims to give advertisers and agencies the control and automation needed to make better investment decisions across search marketing and online advertising.
Product Details
- About
- Competitors
- Tech Details
What is Fluid Ads Digital Advertising Platform?
The Fluid Ads Platform provides the ability to:
- Create digital display adverts using an Ad Builder tool.
- Target the audiences to reach anywhere in the world at any time with its geo targeting and geofencing system.
- Select and manage the channels and websites where adverts will appear on and keep control over a budget.
- Understand how advertising campaign is performing with its reporting suite.
The digital advertising platform from Fluid Ads helps facilitate the full end-to-end digital advertising campaign process, meaning one platform can manage digital advertising requirements. The platform consists of 4 key areas: Ad Design, Ad Targeting, Media Buying and Ad Reporting.
Ad Design - with 3 different options for varying skill-sets to create digital ads in the Fluid Ads platform:
1. Ads can be designed from a blank canvas
2. Created from an ad template
3. Built using the Quickbuilder
There is also the option to A/B test ad creatives so users can be confident in their creative choices.
Ad targeting - with 5 different ways to display ads to targeted audiences:
1. Keyword Search - targets users that are searching specific keywords related to a campaign
2. Contextual - targets users by displaying the ad on websites with relevant content
3. Geolocation - targets users by geography
4. Geofencing - targets specific fenced locations and users that pass through that fence for up to 30 days
5. Retargeting - targets previous website visitors
Media Buying - the process of bidding and acquiring the most beneficial spaces to show Ads online is available in platform, this will connect ads to relevant websites or publishers or users can download a creative tag and upload elsewhere.
Ad Reporting - Understand how campaigns are performing with all the key metrics required and more to secure insights for enhanced performance gains. Use the B2B report to see a list of businesses that have visited a website for additional prospecting.
The Fluid Ads platform is built to cater to the entire digital advertising process, making it a one stop shop for any user wanting to create digital ad campaigns.
Fluid Ads Digital Advertising Platform Features
Ad Campaigns Features
- Supported: Ad campaign creation
- Supported: Ad deployment
- Supported: Display advertising
- Supported: Ad display and retargeting segmentation
Ad Network Integration Features
- Supported: Data Transfer
- Supported: DSP integration
Ad Reporting & Analytics Features
- Supported: Ad dashboards
- Supported: Ad performance reports
- Supported: Ad conversion tracking
- Supported: Ad attribution reporting
- Supported: Cross-channel ad management
Fluid Ads Digital Advertising Platform Competitors
Fluid Ads Digital Advertising Platform Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
