Folloze

Score8.3 out of 10

92 Reviews and Ratings

What is Folloze?

Folloze is an marketing orchestration platform that enables B2B marketing and sales teams to deliver personalized, data-driven buyer experiences across the entire customer journey. The platform supports use cases including ABM/ABX campaigns, digital sales rooms, website personalization, sales development, and event activation.

Categories & Use Cases

Media

Screenshot of The Folloze Buyer Experience Platform.

Folloze harnesses buyer insights, sales orchestration and AI to empower sales and marketing teams. It is used to create personalized experiences and micro-targeted campaigns that engages today’s B2B buyer across the entire customer journey.

Screenshot of Collaborative Marketing and Sales motions.

Folloze provides a ‘closed loop’ orchestration process to target, orchestrate, personalize and measure tailored account experiences. These micro-targeted campaigns increase engagement to impact revenue across the customer lifecycle.

Screenshot of Folloze page views, opens and clicks.

Folloze produces insights that measure a target customers’ interest in offerings, such as number and duration of content views, forwarding or sharing, call-to-action executions, which ones they share with colleagues – for each and every asset they engage with throughout their journey.

Screenshot of The interface to build microsites and landing pages.

B2B marketer can launch sophisticated, ‍personalized buyer journeys that let target audiences choose what relevant content interests them, without guessing what buyers will like.

Screenshot of Account Engagement Analytics
Folloze analytics aggregates engagement activities by account and contact across all touchpoints. Sellers and marketing teams understand account topics of interest, can measure the impact and ROI of their account-based marketing programs, and inform campaign strategy and next best actions.

Screenshot of Intelligent content nomination.

Folloze offers artificial intelligence to recommend content at both build time as well as in real-time, and automatically delivers relevant and high performing content, dynamic messaging, and specific imagery, that accounts and contacts will find valuable and engaging.

Screenshot of Folloze's B2B marketing and sales orchestration plays.

Marketing creates the microsites and campaigns with the buyer persona in mind, kickstarting the sales cycle. Sales teams are notified and can edit or approve the marketing campaigns that are then automatically executed. When a demand generation campaign is executed, it is personalized for both the seller and for the account prospect. The result is 1-to-1 engagement with potential customers.

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Screenshot of The Folloze Buyer Experience Platform. Folloze harnesses buyer insights, sales orchestration and AI to empower sales and marketing teams. It is used to create personalized experiences and micro-targeted campaigns that engages today’s B2B buyer across the entire customer journey.

Personalization
AI-driven personalization for account-based messaging, ads, content recommendations, and conversations that target specific accounts across multiple channels.
Category average: 7.2
Ad campaign creation
Allows users to programmatically create ads and build new campaigns within the tool.
Category average: 7.9
Engagement data tracking
Tracking for account-based customer engagement across multiple channels.
Category average: 7.8

Social advertising
Advertising on social media platforms like Facebook, LinkedIn, etc.
Category average: 7.5
Account identification
Helps sales and marketing teams identify accounts showing intent to make a purchase.
Category average: 7.9
3rd party intent signals
Buyer intent updates based on top-funnel, 3rd party data collected from various sites. This level of data requires large data sets to be effective.
Category average: 7.7

Sergey Ivashko

Frontend Developer in Information Technology at GRSP Tech (11-50 employees employees)

Use Cases and Deployment Scope

I use Folloze mainly for email campaigns and creating personalized microsites and it’s also been great for ABM programs and integrating with our marketing systems. My team builds and shares content without needing help from web developers or the web team.

Pros

i love how easy it is to duplicate boards and control the content my audience sees
Folloze lets me schedule messages and track engagement all in one place
the support team, especially Otto and Meghan, has been amazing with integrations and feature updates

Cons

some of the design tools took a bit to get used to
it lacks some flexibility to edit

Return on Investment

we’ve driven more qualified leads and seen higher engagement across our campaigns
it saves us time since we don’t have to involve the web team for every update
they actually listen to feedback and take action

Usability

Other Software Used

Big E-Z Accounting for Google Sheets, ERP Microneo

Riaz Raza

Senior Director of Engineering in Engineering at AppVerticals (11-50 employees employees)

Use Cases and Deployment Scope

Folloze helps send mass messages, set schedules, and send text messages. It is best for everyday marketers. It makes it easier to connect to other systems and has good customer service.

Pros

Recipient content control.
Help with onboarding.
Listen to what we have to say, and fix the problems we find.

Cons

Needs more features.
The reporting tool is hard to use.
Bugs make it slow down.

Return on Investment

Can build personalized websites.
We can track engagement.
Grow the platform across the entire marketing and sales team.

Usability

Other Software Used

HashMicro, Google Ad Manager, Adobe Analytics

Alex Trostenec

Product Manager in Information Technology at Itransition (1001-5000 employees employees)

Use Cases and Deployment Scope

Tracking user involvement and maintaining consistency across all pages and improving strategy, all of these depend on this single solution. And using Folloze I can create interesting landing pages which is custom for every user using and since the platform facilitates the creation of no-code microservices, I therefore save a lot of time and effort.

Pros

using Folloze, I can quickly create very customized and scalable campaigns
can include our company's identity which helps all of our pages to have a finished look
the user's engagement monitoring data help me to make wise judgments based on their choices

Cons

lack of control over design tools such text size, color and formatting choices compromises layout flexibility
the limited bandwidth from the smaller support personnel could cause delays in reacting to consumer problems
one of the limited options for altering contact information is redirecting queries to group emails and it may interfere with team processes

Return on Investment

creating landing pages and microsites is no more essential, hence there is significant time savings
better interaction tracking helps me to zero in on interesting opportunities and modify my marketing strategies
better results came from abm projects using less time and money

Usability

Alternatives Considered

HubSpot CRM

Mahendra Pandey

Web Developer in Information Technology at Depex Technologies (51-200 employees employees)

Use Cases and Deployment Scope

Using Folloze and the tools it provided, we were able to produce marketing and email campaigns and tailored landing sites rapidly. This removes the requirement for previously vital reliance on someone with site development and marketing experience. And also over the whole onboarding process, the Folloze personnel also proved to be really friendly and responsive.

Pros

the account based marketing campaigns help us scale our marketing routes
it can generate distinctive microsites for many kinds of customers
flawless connection with the salesforce

Cons

numerous aspects require HTML or CSS to completely personalize
must be more flexible regarding changing and updating contact details

Return on Investment

easy design help us to effectively handle and manage it
creates very original and unique landing sites
is quite flexible enough to satisfy our needs

Usability

Verified User

Contributor in Marketing (201-500 employees employees)

Use Cases and Deployment Scope

Folloze helps us have better visibility into engagement with our wealth of marketing content. We can quickly generate a marketing board with pieces from our content library and see which content has been the most successful by looking at the pulse tables. We also use Folloze as a sales enablement platform, allowing our Sales team to generate custom boards to send to prospective clients.

Pros

Tracking Content Engagement.
Quickly Generating Landing Pages.
Enabling Sales Team to generate Customized content collections.

Cons

Folloze could have better permission controls.
Folloze could try and write back to 6 Sense.
Folloze could improve their video player.

Return on Investment

We have increased visibility into engagement.
We have been able to track through-partner marketing efforts better.
We are able to book more meetings with customized landing pages.

Usability

Alternatives Considered

6sense, Demandbase and Mutiny

Other Software Used

6sense, HubSpot Marketing Hub, empower® suite

Folloze

What is Folloze?

Categories & Use Cases

Media

Key Features

Top Performing Features

Personalization

Ad campaign creation

Engagement data tracking

Areas for Improvement

Social advertising

Account identification

3rd party intent signals

Reviews

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Usability

Other Software Used

Use Cases and Deployment Scope

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Return on Investment

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Other Software Used

Use Cases and Deployment Scope

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Return on Investment

Usability

Alternatives Considered

Use Cases and Deployment Scope

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Return on Investment

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Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Usability

Alternatives Considered

Other Software Used

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