Google Ads Pricing

“Based on the number of 'clicks' my vacation rental received on Google Ads my cost was almost $1000 (not including the discount/credit promotion), countless hours of frustration, and never-ending... … I currently utilize various vacation rental websites that charge service and subscription fees.”

“If a client has a large budget, we will allocate media dollars to other search engines, but in some cases, the entire search budget goes to Google because we see the best returns. … If you are a small business looking to get started in digital advertising, Google Ads is a great product because there is no additional cost to license the technology - you simply pay when users...”

“Reporting is powerful but clunky Budget Management leaves a lot to be desired (no monthly maximum spend option) Recommendations are almost always trying to increase budget Quarterly Google Ads techs... … Though Bing (Microsoft Advertising) and Yahoo (Oath/Verizon) offer some competitive pricing and placements, there's no substitute for the sheer number of people you can reach with Google Ads.”

“In my experience, Google Ads is more expensive than Facebook and cheaper per click than LinkedIn but the results have always been far superior to both. … Typically more expensive than some ad channels such as Facebook Algorithms are constantly updated with major affects to current campaigns Some ads are disapproved for unforeseen reasons.”

“I've seen the very low cost for acquisition which impacts directly on sales with a lower marketing cost For e-commerce, I've found out Ads has been particularly useful because we can analyze how much...”

“Cost investment with no real measurable ROI. … Cheap exposure, 5 € cent/view is a common metric in our campaigns which is comparable to the GRPs we are achieving Detailed metrics Targeted audiences.”

“The platform allows us to use wise budget setting measures which helps keep costs in line with our overall budget strategy.”

“campaign generates 10 high-quality leads at a cost when we reach our budget, it stops.”

“Misleading Customer Service Staff - I was given advice that cost my business thousands of dollars on useless clicks and calls that didn't relate to my business.”

“One scenario where Ads may not work is for smaller businesses who don't have the budget to bid on certain keywords because the CPC is too expensive. … You can only have one draft campaign at a time Certain functions are hard to find (setting monthly budget) The recommendations can be better, ie keyword suggestions are not always relevant.”

“Also since, it could be pretty expensive for companies with lower budget that have to compete with large corporations. … Facebook can be less expensive but everyone uses Google, so you have to run ads on Google.”