Super tool for super businesses.
March 06, 2025
Super tool for super businesses.
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Google Ads
I use it to get leads for our business.
The business problem that we had was to get quality leads. And we used other platforms as well. But Google PPC (Pay-Per-Click) is the best platform to get users to see our website with similar interests.
The business problem that we had was to get quality leads. And we used other platforms as well. But Google PPC (Pay-Per-Click) is the best platform to get users to see our website with similar interests.
Pros
- Bring in Quality Leads for our business
- List the website on top of our competitors on Google searches
- I can get detailed information about the campaigns and set exactly what I want to spend
Cons
- Its sometimes overwhelming. So if I was a beginner, it would be intimidating for me to grasp the vast features of Google Ads.
- I feel that Automated bidding sometimes gets us to overspend a little more than required
- I specifically wanted to target users based on very specific behaviors and interests, but the available audience segments are too broad sometimes.
- I often use Search terms report which only shows a limited number of search queries, I find it hard to understand exactly which queries triggered ads.
- we saw a 200% increase in website traffic after running targeted search and demographic ads. It lead to some good leads for our business.
- We target users searching for "Web development company," resulting in highly qualified leads. campaign generates 10 high-quality leads at a cost when we reach our budget, it stops. And 10 leads are enough for us to play with in a week. Then we run the campaign again.
- We as a service provider were able to track exactly how many sign-ups came from a specific ad campaign, it helped us to calculate ROI accurately.
- So overall great tool to use. But I don't think everyone should do it. It is for people who has some good amount of investment to play with.
Well, I use Facebook/Meta pixels sometimes. But it is not as good as Google Ads. There are a lot of people searching on Google for good web development firms but how many are there finding the same sort of person on Facebook or Linkedin?
Thus, I like the abundance of users trying to find our services which I can target.
Thus, I like the abundance of users trying to find our services which I can target.
Do you think Google Ads delivers good value for the price?
Yes
Are you happy with Google Ads's feature set?
Yes
Did Google Ads live up to sales and marketing promises?
Yes
Did implementation of Google Ads go as expected?
Yes
Would you buy Google Ads again?
Yes
Comments
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