Hiplead

Hiplead is a lead generation and outbound marketing platform designed to assist businesses in finding and engaging with highly targeted leads. According to the vendor, it caters to businesses of various sizes, from startups to large enterprises. Sales professionals, business development managers, marketing managers, SaaS companies, and technology companies are among the professions and industries that the vendor claims can benefit from using Hiplead.

Key Features

Prospecting: According to the vendor, Hiplead enables users to reach highly targeted leads in their Ideal Customer Profiles (ICPs) through its proprietary B2B database. The vendor asserts that email addresses are checked for validity, ensuring that outreach efforts reach the intended contacts. Hiplead's niche audiences allow users to target ideal customers based on criteria such as company size, funding, technology usage, and department sizes.

Lead Routing: Hiplead routes interested prospects directly to users' CRM, ensuring streamlined data processing and cleaning, as claimed by the vendor. The platform automatically suppresses contacts that already exist in users' Salesforce or other CRM systems, preventing accidental outreach to existing leads. The vendor states that clean lead data is synced to the CRM every week, ensuring up-to-date information.

Outreach: The vendor states that Hiplead facilitates personalized outbound emails and LinkedIn messages designed to generate interested responses. In addition to email, the platform allows users to reach customers through channels such as LinkedIn, Facebook Ads, and personalized phone calls. Hiplead integrates with sales and marketing platforms like Outreach and PersistIQ, simplifying the process of sending personalized sales emails to each target persona.

Salesforce Integration: Hiplead's integration with Salesforce provides targeted lead generation specifically tailored for Salesforce users, according to the vendor. The platform automatically suppresses contacts that already exist in users' Salesforce account, preventing duplicate outreach. Hiplead's intelligent lead sourcing enables users to tightly target the audience most likely to convert based on criteria such as company size, funding, technology usage, and more. The vendor claims that lead data is synced with Salesforce every week, ensuring up-to-date information across platforms.

HubSpot Integration: According to the vendor, Hiplead seamlessly integrates with HubSpot Sales, offering hyper-targeted leads and simplifying outbound campaign management. The platform automatically suppresses contacts that already exist in HubSpot or other CRM systems, preventing duplicate outreach. The vendor asserts that Hiplead's unique sourcing method ensures users receive unique lead lists that have not been resold multiple times, potentially enhancing lead quality and conversion rates. Lead data is pushed directly to HubSpot, eliminating the need for time-consuming lead generation and manual data management.

PersistIQ Integration: The vendor states that Hiplead's integration with PersistIQ streamlines prospect sourcing and simplifies campaign management for sales reps. Users can discover target personas that are likely to convert well based on criteria such as company size, industry, funding, and more. Hiplead pushes high-converting prospects directly into matching email campaigns in PersistIQ, simplifying the process of sending relevant, personalized emails. The vendor claims that prospects are drip-fed to PersistIQ at a set cadence, ensuring that sales reps consistently achieve their sales targets.