Recruitment Marketing Software

Recruitment Marketing Software Overview

Recruitment marketing software offers businesses marketing tools in order to attract top talent to their company. This has become increasingly beneficial as the amount of competition for top talent increases. As opposed to posting a job and allowing everyone, qualified and unqualified, to apply, recruitment marketing tools allow businesses to market their jobs on platforms such as social media outlets which then may help turn qualified job candidates into applicants. These tools can target broad audiences, or specific talent leads that are of interest to the hiring team.

Recruitment marketing software tools have become more present within applicant tracking systems, which are cloud or web-based services used to manage recruiting operations. Examples include social recruiting tools, customer relationship management (CRM), and job distribution features. These services also help in optimizing features such as website job portals, employer branding, and employee testimonies.

Using these marketing strategies also allows companies to appear approachable by offering communication and answering any questions a candidate may have. In a time when more applicants are applying to more jobs within different companies, being communicative helps your company stand out and gain a more favorable reputation.

Top Rated Recruitment Marketing Products

TrustRadius Top Rated for 2022

These products won a Top Rated award for having excellent customer satisfaction ratings. The list is based purely on reviews; there is no paid placement, and analyst opinions do not influence the rankings. Read more about the Top Rated criteria.

Recruitment Marketing Products

(1-25 of 26) Sorted by Most Reviews

The list of products below is based purely on reviews (sorted from most to least). There is no paid placement and analyst opinions do not influence their rankings. Here is our Promise to Buyers to ensure information on our site is reliable, useful, and worthy of your trust.

Paycor
Customer Verified

Paycor provides core HR functions scaled towards small and mid-sized businesses. Paycor offers an integrated benefits platform for interfacing directly with insurance carriers and an adaptable time management platform.

Key Features

  • Direct deposit files (210)
    84%
    8.4
  • Pay calculation (213)
    83%
    8.3
  • Update personal information (185)
    80%
    8.0
JobDiva
Customer Verified
Top Rated

JobDiva is a global applicant tracking system (ATS) and front-to-back talent management solution. JobDiva combines a CRM, synchronization with all major job boards and VMS providers, BI analytics, a mobile app, and a resume database. JobDiva also advertises unique search filters…

Key Features

  • Applicant Tracking (133)
    91%
    9.1
  • Candidate Search (135)
    86%
    8.6
  • Job Requisition Management (133)
    85%
    8.5
SmartRecruiters

SmartRecruiters’ Talent Acquisition Suite is a cloud-based recruitment marketing and collaborative hiring platform. It features an open marketplace for third party recruitment services. SmartRecruiters also offers talent sourcing and screening as add-on features.

Key Features

  • Applicant Tracking (113)
    87%
    8.7
  • Notifications and Alerts (108)
    79%
    7.9
  • Candidate Search (110)
    72%
    7.2
Zoho Recruit

Zoho Recruit is a cloud-based ATS. Zoho offers a full suite of features typical of applicant tracking systems, including social recruiting and resume parsing. Its custom automatable reports enable analyses of processing and information sharing. It is available in Free, Standard, and…

Key Features

  • Applicant Tracking (31)
    93%
    9.3
  • Resume Management (30)
    90%
    9.0
  • Job Requisition Management (29)
    82%
    8.2
Linkedin Recruiter
Customer Verified
Top Rated

LinkedIN Recruiter is a hiring platform for talent professionals that helps find, connect with, and manage the people you want to hire.

TalentReef

talentReef is a recruitment and talent management system optimized for service-sector workforces. talentReef emphasizes its support for regulatory compliance, automated workflows, and mobile accessibility across its functions for recruiting, onboarding, training, and performance…

Key Features

  • Job Search Site Posting (15)
    92%
    9.2
  • Candidate Search (15)
    67%
    6.7
  • Customized Application Form (15)
    46%
    4.6
Cliquify

Cliquify is a B2B AI-powered employer branding platform that helps enterprises scale their culture and jobs through recruiters, hiring leaders, and employees which is 3x more trusted by candidates compared to expensive paid/sponsored ads. The platform is driven by data science to…

iSmartRecruit

iSmartRecruit is an ATS and Recruiting CRM software that aims to enable users to do smart hiring for a business. It is presented as a scalable and customizable recruitment platform specially developed for HR and recruiting businesses. Along with applicant tracking, the user can manage…

Yello

Yello offers a talent acquisition platform built for enterprise and fast-growing recruiting teams. The platform integrates with most ATS systems, enabling recruiters to collaborate with one another to attract and engage top talent. Features Job board, video interviewing, and recruitment…

Loxo Recruitment Platform

The Loxo Recruitment Platform is a talent intelligence platform that functions as an applicant tracking system and CRM. Via automated sourcing, recruitment marketing, and its contact information finder, Loxo helps recruiters identify, engage and hire the relevant candidates for…

Talemetry

Talemetry is a recruiting management software solution built specifically to provide users with recruitment marketing through built-in features such as customer relationship management (CRM) and candidate sourcing. Talemetry was acquired by Jobvite in 2019.

Jobiak

Jobiak provides an AI-based recruitment marketing platform that is designed to quickly and directly publish job postings to Google for Jobs, maximize their visibility and accelerate the flow of qualified candidates. Created for recruiters, talent acquisition teams and HR professionals,…

tdHIRE

tdHIRE is a job board, with different types of jobs. The proprietary technology is able to the check status of millions job openings, to ensure job post found by seekers are actually available.

CareerArc

CareerArc, headquartered in Burbank, California, helps talent acquisition leaders communicate their employer brand at scale over social media to find top talent. Their social recruiting software helps organizations, including many of the Fortune 500, maximize their return on employer…

Rally Inside

Rally Recruitment Marketing is a 32,000 professionals learning best practices in recruitment marketing, employer branding, talent attraction and candidate experience, to help users bring modern recruiting to the company.

Comparably

Comparably is a platform with workplace culture, salary and corporate brand reputation data, now from ZoomInfo since the May 2022 acquisitiokn. users can rate their employer and thousands of brands anonymously on the site.

Recruiter.com

Recruiter.com is an on-demand recruiting platform providing talent acquisition solutions that scale from startups to the Fortune 100. With an on-tap network of thousands of recruiting professionals, advanced artificial intelligence sourcing software, and recruitment marketing automation,…

Firefish Software

Firefish Software is a recruitment and marketing platform, or recruitment CRM, that helps recruiters reach, engage and recruit top candidates before their competitors. It is developed and offered by the company of the same name in Glasgow.

Career Fair Plus

A recruiting event platform that helps users stand out, Career Fair Plus offers unlimited bandwidth for pre-scheduled 1:1 video meetings, group sessions, or panel presentations. Users can showcase welcome messages, company culture, and FAQs, as well as engage with real people for…

TalentLyft

TalentLyft is a recruitment software that helps companies find, attract and hire the best talent. ➡️ Try TalentLyft for free! 🙂 TalentLyft is a full stack recruitment software which integrates Applicant Tracking System, Recruitment Marketing Platform, Sourcing and Talent CRM solution…

Indeed Select Branding Bundle

Job Seeker values are changing and disrupting old ways of working. Now, more than ever, candidates want insight into topics that impact them like career pathing, diversity & inclusion, reputation, technology, compensation, sustainability, flexibility, leadership, advancement,…

Sense Talent Engagement Platform

Sense’s automated communication and engagement technology supports enterprise recruiting teams. It offers 2-way texting for recruiters to NPS, redeployment and recruitment marketing to drive candidate engagement, and a recruiting chatbot. Sense supports recruiting, marketing, sales…

Ladders Recruiter

Ladders is a careers resource that helps people manage, market and move-up in their careers. Ladder’s community of professionals come to us to be inspired, grow in their careers, and get ahead in their professional lives. They focus on the $100K+ job market and build data-driven…

Linked Helper

The vast majority of profiles presented on LinkedIn belong to people in business, coming from various business environments. This creates an opportunity to find targeted B2B clients for almost any business. Linked Helper provides funnel automation, software automates the way to find…

Talroo Pro

Talroo is a data-driven job and hiring event recruiting platform that aims to connect businesses with the candidates they need to make hires, from the company of the same name in Austin, Texas. Rather than driving job seekers to a destination site, Talroo uses a consumer marketing…

Learn More About Recruitment Marketing Software

What is Recruitment Marketing Software?

Recruitment marketing software offers businesses marketing tools in order to attract top talent to their company. This has become increasingly beneficial as the amount of competition for top talent increases. As opposed to posting a job and allowing everyone, qualified and unqualified, to apply, recruitment marketing tools allow businesses to market their jobs on platforms such as social media outlets which then may help turn qualified job candidates into applicants. These tools can target broad audiences, or specific talent leads that are of interest to the hiring team.

Recruitment marketing software tools have become more present within applicant tracking systems, which are cloud or web-based services used to manage recruiting operations. Examples include social recruiting tools, customer relationship management (CRM), and job distribution features. These services also help in optimizing features such as website job portals, employer branding, and employee testimonies.

Using these marketing strategies also allows companies to appear approachable by offering communication and answering any questions a candidate may have. In a time when more applicants are applying to more jobs within different companies, being communicative helps your company stand out and gain a more favorable reputation.

Recruitment Marketing Software Features

Some common features within recruitment marketing features include:

  • Client Portal
  • Built-in calling & emailing
  • Interview scheduling
  • Applicant tracking system
  • Hiring analytics
  • Customization
  • Dashboards
  • Job Posting
  • Candidate identification
  • Candidate search

Recruitment Marketing Software Comparison

Some important factors to keep in mind when deciding on the right recruitment marketing software include:

  • Integration: If you plan on integrating your recruitment marketing software tools with social media outlets such as LinkedIn, be sure the product offers seamless and user-friendly integration. Also consider how well each tool integrates with existing recruiting tools, such as applicant tracking or recruitment automation systems.
  • Communication: Some products may offer the ability to contact directly and not through their platform, making it easier for certain tasks such as sending templates and attachments. However, some may not offer this type of direct communication, and therefore keep in mind your personal goals and how you would prefer to communicate with applicants.

Start a recruitment marketing software comparison here

Pricing Information

A majority of the vendor’s pricing options will remain undisclosed due to several factors that may affect rates. Usually, pricing plans will be offered in three versions: standard, professional, and enterprise. Additionally, they will likely charge per user/recruiter and per month. Look to pay around $30 per user per month for starting packages and $90 for enterprises that come equipped with more advanced analytics. Look to use a demo of the product in order to gain a better sense of features and pricing.

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Frequently Asked Questions

What does recruitment marketing software do?

Recruitment marketing software enables companies to market their job openings through social media platforms or events. They can be purchased as a standalone product or integrated through applicant tracking systems. With the applicant pool per position continuing to increase, these marketing tools are becoming a way to attract qualified candidates in a fast and effective method.

What are the benefits of using recruitment marketing software?

Recruitment marketing software allows companies to have their job positions reach a large number of qualified candidates in a faster time frame. Additionally, to communication features provided by these tools allows businesses to gain a more favorable reputation and attract future qualified applicants.

How much does recruitment marketing software cost?

Pricing plans will likely be offered in three versions: standard, professional, and enterprise, and charge per user/recruiter and per month. Look to pay around $30 per user per month for starting packages and $90 for enterprises that contain more advanced analytics. Exact pricing customized for your business may be found by contacting the vendor directly and trying a demo of the product. A few of the platforms offer free trials.