What users are saying about
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Top Rated
430 Ratings
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Top Rated
301 Ratings

Hootsuite

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Top Rated
430 Ratings
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Score 7.9 out of 101

Sprout Social

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Top Rated
301 Ratings
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Score 8 out of 101

Likelihood to Recommend

Hootsuite

The Hootsuite free version is great for small businesses that do not need extremely detailed tracking. It can easily publish content across multiple social media formats. I have not had any issues in content failing to publish because of software error. The at-a-glance analytics provides a lot of information when targeted a specific age range or the time when subscribers are online. It has worked well for my private business.
Trish Lofton profile photo

Sprout Social

Sprout is great for marketing departments looking to watch their brand and promote their blog. It's especially good for single person posting. I don't see it working well for larger teams and collaborating real time as there isn't a great way to see who is tackling what. You can assign tasks or grab them but it would be great to see who is clicking what or a chat feature perhaps?The dashboard could also use some help to show more about the brand, perhaps specific keywords we watch. Or trends across social platforms that we might care about.
Todd Terwillegar, Content Marketing Certified profile photo

Feature Rating Comparison

Listening/monitoring

Hootsuite
7.4
Sprout Social
7.7
Boolean keyword searches
Hootsuite
7.3
Sprout Social
8.0
Filtering out noise/spam
Hootsuite
6.8
Sprout Social
6.9
Sentiment analysis
Hootsuite
7.1
Sprout Social
7.2
Broad channel coverage
Hootsuite
8.5
Sprout Social
8.7

Publishing

Hootsuite
8.0
Sprout Social
7.8
Content planning and scheduling
Hootsuite
9.0
Sprout Social
7.9
Audience targeting
Hootsuite
7.2
Sprout Social
7.8
Content optimization
Hootsuite
7.6
Sprout Social
7.6
Workflow management
Hootsuite
8.1
Sprout Social
7.8

Engagement

Hootsuite
7.6
Sprout Social
7.8
Automated routing and prioritization
Hootsuite
7.5
Sprout Social
8.0
Customer interaction histories
Hootsuite
7.5
Sprout Social
8.1
Bulk actions
Hootsuite
7.8
Sprout Social
7.4

Marketing

Hootsuite
7.4
Sprout Social
7.2
Lead generation
Hootsuite
7.0
Sprout Social
6.9
Content marketing
Hootsuite
8.0
Sprout Social
8.5
Paid media management
Hootsuite
6.9
Sprout Social
6.2
Campaigns and promotions
Hootsuite
7.6
Sprout Social
7.2

Channel coverage/integration

Hootsuite
8.7
Sprout Social
8.0
Twitter
Hootsuite
9.4
Sprout Social
9.0
Facebook
Hootsuite
8.9
Sprout Social
8.5
LinkedIn
Hootsuite
8.6
Sprout Social
7.9
Google+
Hootsuite
8.9
Sprout Social
6.4
Instagram
Hootsuite
7.8
Sprout Social
8.0
Pinterest
Hootsuite
8.7
Sprout Social
8.3
YouTube
Hootsuite
8.8
Sprout Social
8.0

Reporting/analytics

Hootsuite
7.6
Sprout Social
8.0
Campaign success analytics
Hootsuite
7.5
Sprout Social
8.1
Real-time tracking
Hootsuite
8.2
Sprout Social
8.6
Competitor analysis
Hootsuite
7.1
Sprout Social
7.4

Account management

Hootsuite
8.3
Sprout Social
8.1
Role-based user permissions & privileges
Hootsuite
8.4
Sprout Social
8.7
Mobile access
Hootsuite
8.2
Sprout Social
7.5

Pros

Hootsuite

  • When it works, the ability to write ONE post and apply it to multiple platforms is great. Huge timesaver, and ensures consistency of content across your platforms.
  • The customizability of streams is a cool feature. You can really dial in a dashboard that fits your unique needs, instead of trying to adapt yourself to a default vanilla setup. Whichever content streams (both existing and scheduled) are important to you can be placed front and center and edited as needed.
Brock Ross profile photo

Sprout Social

  • Analytics Reporting - Sprout Social does a nice job at providing robust analytics across all social media platforms. We use this to monitor our social media performance over a specified time period, including number of posts, increase in followers, and changes in engagements and link clinks.
  • Social Media Scheduling - Sprout Social is good for scheduling social media posts in advance. With the version we use, it also shows us what time we should schedule our posts based on the past performance of our previous posts.
  • Social Media Monitoring - Sprout Social does a good job at monitoring social media mentions and searching for posts containing certain specified keywords.
Jenna Carpentier profile photo

Cons

Hootsuite

  • I personally don't like the way Hootsuite displays multiple social channels on the interface. It's very utilitarian and it does have a modern look, but there's just something about the multiple column look that really bugs me. It feels a bit dated and cluttered.
  • I've used both the free and the pro versions before. Pro is somewhat overpriced for the value that it provides and the free version limits you to too few social profiles which puts you in a position to either overpay or go to another option like Buffer which is cheaper but isn't as reliable. I'd say somewhere around $12-15/mo. would make the single-user Pro tier more palatable.
Garrett Genest profile photo

Sprout Social

  • This is not a great platform for teams. Their basic $99 plan includes a single user, and charges quite a bit to add more.
  • This is not a great platform for agencies that have more than 5 accounts or less than 100 without paying a hefty price tag. Their deluxe plan is $149 for only 10 accounts. My team has access to more than 30 pages, and we'd have to disconnect a profile, then connect a new one, wait for it to load, and then produce a new report for our clients. It was too cumbersome to be effective.
  • Value overall. Other competitors are offering more users and the same amount of pages for less money.
  • Technical support. Our team spent about $2,500 with this company across 2 years - we published our final reports, made a single request for support with 3 different team members, and it was denied four times.
page V profile photo

Likelihood to Renew

Hootsuite

Hootsuite 6.4
Based on 67 answers
At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
Laura Pence profile photo

Sprout Social

Sprout Social 6.2
Based on 61 answers
While I am currently no longer working with the company in which I was employed and utilized Sprout Social, I do know that the company is still utilizing Sprout Social on a daily basis and I do not foresee a time when the subscription would be cancelled.
Jennifer Wagner profile photo

Usability

Hootsuite

Hootsuite 10.0
Based on 23 answers
The layout of horizontal columns for each stream or search is a very cumbersome way to display information. There isn't an easy way to sort, filter, or otherwise re-organize the streams to limit the current view to relevancy. This is one of the primary reasons why we plan to move to another platform.
Matthew Hardesty profile photo

Sprout Social

Sprout Social 5.5
Based on 18 answers
Sprout Social is extremely easy to use and would only require minimal training for a new user. They have many features and functionalities that I absolutely love. I can't speak highly enough of their mobile app! As I've mentioned, this app has been a life saver when I've been traveling and have been unable to access a desktop
Olivia Ann Hurst profile photo

Reliability and Availability

Hootsuite

Hootsuite 5.3
Based on 17 answers
Gliches have made it a bit of a bind, particularly when you just want to 'click and send' a web article after you have read it - and then you have to deal with support (a great team but not always able to solve the problems with the gliches). Gliches with it loading properly, gliches with 'double ups in FB on the posts (the personal page and the business page if both clicked will lead to 2 lots of postings to each page!)
Michael Royal profile photo

Sprout Social

Sprout Social 7.7
Based on 8 answers
I have never seen it in maintenance or downtime mode — I am always able to access this product.
Lizzie Maldonado profile photo

Performance

Hootsuite

Hootsuite 7.5
Based on 15 answers
HootSuite does everything it is designed to do very well: the product's performance is very reliable and efficient. Like other tools, there is always a room for new developments and updates, and the HootSuite team recognizes this and focuses on new development as well.
Igors Skute profile photo

Sprout Social

Sprout Social 8.0
Based on 7 answers
No answer on this topic is available.

Support

Hootsuite

Hootsuite 10.0
Based on 18 answers
"Help Desk", basically a collection of articles, is clearly outdated and not keeping up with its features set with inaccuracies and errors yet is still the only possible option for finding help. You get what you pay for, they say.
Richard Chen profile photo

Sprout Social

Sprout Social 3.0
Based on 13 answers
The folks at Sprout are great. Answering the simplest questions right via Twitter or Facebook, the more complex issues i've had they respond back via email within a couple hours if not sooner. Extremely impressed with their customer support, they really know their product and aren't just trying to get you to upgrade to a higher tier
Lisa Kribs-LaPierre profile photo

Online Training

Hootsuite

Hootsuite 8.0
Based on 7 answers
HootSuite offers all the necessary online materials, including guidelines on how to use and also optimize usage of the tool. There are numerous video trainings and lots of webinars, so there is no lack of basic training information. Users that want to use HootSuite for professional purposes, like market segment analysis or competitor analysis might need to request private training options.
Igors Skute profile photo

Sprout Social

Sprout Social 7.3
Based on 3 answers
Their training is good, but the promotion of it is even better. I don't need or have the time for training, but I was always happy to know it was there. They did a great job sending updates out and making me aware when there was a new feature that I may want training for. As for the training I never used it, so I can't comment on that
Ryan Montano profile photo

Implementation

Hootsuite

Hootsuite 10.0
Based on 21 answers
One person of the organization must take the time to understand the product throughly. Next that person should work with the Hootsuite team to maximize the architecture of your platform and mitigate any problems that may crop up. Also, if a team members voices a concern or is having a problem roll your sleeves up and help them if not it can kill support for the product and end any chances of a renewal. Lastly, set aside enough time to allow for training and refresher training. Solve all problems ambiguity can not be permitted
Edgar Carpenter IV profile photo

Sprout Social

Sprout Social 8.9
Based on 10 answers
Make sure you do it all the way. Do not break it into phases. Pour yourself a coffee, start it in the morning and you'll be done before you finish that coffee.
Valentin Vesa profile photo

Alternatives Considered

Hootsuite

Main other tool we looked at was Buffer. While I like both of them, the free version of Hootsuite allowed us to connect to 3 social media platforms and we prefer the calendar and stream layouts for management of activity.
Ed Hart profile photo

Sprout Social

Sprout social is a bit more advanced than Hootsuite in my experience, but it does not stack up to other social media monitoring or analytics tools that I've used as far as functionality. Having said that, it is a significantly less expensive tool than others such as Cision or Crimson Hexagon.
Jimmy Mack profile photo

Return on Investment

Hootsuite

  • It enables me to spend less time worry about posting and I'm able to schedule and walk away. Saves time, which increases productivity.
  • Being unable to tag companies and people on LinkedIn impacts the reach and engagement of my posts, which impacts monthly success, which negatively impacts my social efforts overall.
  • Having an easy, formal review process between us and client is a huge help in saving time for us and the client. Saved time = saved money/productivity.
Jarad Matula, MBA profile photo

Sprout Social

  • Sprout Social has positively impacted our interactions with guests and potential travelers looking for information because we can answer their questions in a timely manner.
  • Sprout Social has positively impacted the way we are able to schedule campaigns and track their process.
  • There is no direct data to indicate an ROI. We can measure link clicks but we cannot translate that into bookings as of yet.
Stephanie MacMillan profile photo

Pricing Details

Hootsuite

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Sprout Social

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Hootsuite
8.2
Sprout Social
7.9

Likelihood to Renew

Hootsuite
6.4
Sprout Social
6.2

Usability

Hootsuite
10.0
Sprout Social
5.5

Reliability and Availability

Hootsuite
5.3
Sprout Social
7.7

Performance

Hootsuite
7.5
Sprout Social
8.0

Support

Hootsuite
10.0
Sprout Social
3.0

In-Person Training

Hootsuite
6.0
Sprout Social

Online Training

Hootsuite
8.0
Sprout Social
7.3

Implementation

Hootsuite
10.0
Sprout Social
8.9

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