What users are saying about
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Top Rated
381 Ratings
Top Rated
282 Ratings

Hootsuite

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Top Rated
381 Ratings
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Score 7.9 out of 101
Top Rated
282 Ratings
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Score 8 out of 101

Likelihood to Recommend

Hootsuite

I definitely would not recommend paying for Pro until you've test driven Standard's features for a few weeks and ensured it will both fit your needs, and perform reliably enough for your business. If you are a moderately sized business whose social media presence is a key component of your success, the net time and energy you save by using Hootsuite Pro may make it a worthwhile investment, even given its unreliability. I'm not entirely clear on all the variables at play when Hootsuite breaks, so it may be that your particular configuration is less troublesome than ours. Testing in Standard mode for a while is a great way to ascertain this yourself without incurring any expense.
Brock Ross profile photo

Sprout Social

SproutSocial is definitely more suited for those who have to manage many different pages. For our organization, we have 10 different clients so we have a lot to manage. SproutSocial makes it easy to post content for each client and make sure that everyone is covered. If there aren't a lot of pages necessary, then it wouldn't be that hard to just post the content organically versus through an outlet. Analytics on this website are easy to read so it makes it easy to give out to clients if necessary
Mckenzie Masters profile photo

Feature Rating Comparison

Listening/monitoring

Hootsuite
7.2
Sprout Social
6.8
Boolean keyword searches
Hootsuite
7.3
Sprout Social
7.7
Filtering out noise/spam
Hootsuite
6.5
Sprout Social
7.3
Sentiment analysis
Hootsuite
6.8
Sprout Social
5.5
Broad channel coverage
Hootsuite
8.2
Sprout Social
6.9

Publishing

Hootsuite
7.8
Sprout Social
8.1
Content planning and scheduling
Hootsuite
8.9
Sprout Social
8.2
Audience targeting
Hootsuite
6.9
Sprout Social
8.1
Content optimization
Hootsuite
7.5
Sprout Social
7.8
Workflow management
Hootsuite
8.0
Sprout Social
8.4

Engagement

Hootsuite
7.4
Sprout Social
7.4
Automated routing and prioritization
Hootsuite
7.5
Sprout Social
6.3
Customer interaction histories
Hootsuite
7.3
Sprout Social
8.5
Bulk actions
Hootsuite
7.6
Sprout Social
7.3

Marketing

Hootsuite
7.1
Sprout Social
7.0
Lead generation
Hootsuite
6.8
Sprout Social
6.5
Content marketing
Hootsuite
7.8
Sprout Social
8.2
Paid media management
Hootsuite
6.5
Sprout Social
6.2
Campaigns and promotions
Hootsuite
7.4
Sprout Social
7.2

Channel coverage/integration

Hootsuite
8.5
Sprout Social
7.9
Twitter
Hootsuite
9.3
Sprout Social
9.1
Facebook
Hootsuite
8.8
Sprout Social
8.3
LinkedIn
Hootsuite
8.2
Sprout Social
7.5
Google+
Hootsuite
8.7
Sprout Social
6.8
Instagram
Hootsuite
7.7
Sprout Social
7.8
Pinterest
Hootsuite
8.5
Sprout Social
8.0
YouTube
Hootsuite
8.5
Sprout Social
8.0

Reporting/analytics

Hootsuite
7.3
Sprout Social
8.3
Campaign success analytics
Hootsuite
7.2
Sprout Social
8.2
Real-time tracking
Hootsuite
8.1
Sprout Social
8.9
Competitor analysis
Hootsuite
6.8
Sprout Social
7.7

Account management

Hootsuite
8.4
Sprout Social
8.0
Role-based user permissions & privileges
Hootsuite
8.4
Sprout Social
9.0
Mobile access
Hootsuite
8.3
Sprout Social
6.9

Pros

Hootsuite

  • Create one-stop dashboard for social media collaboration & management
  • Specific strengths include monitoring, scheduling posts and assigning team members specific roles within each account
  • Hootsuite's built in analytics suite provides a high level overview of campaign performance across networks managed via Hootsuite
Dan Lobring profile photo

Sprout Social

  • SproutSocial allows you to see the entire month when you look at what's scheduled. You are able to see exactly what days already have content. This makes it easier to program and allows you to make sure you don't double-program.
  • The 'Reports' page is easy to read. Some analytics tools can be overwhelming or very confusing. SproutSocial makes it easy to see the analytics for each outlet that your organization controls. It's also easy to export all the data - this is especially helpful when printing off analytics for clients.
Mckenzie Masters profile photo

Cons

Hootsuite

  • Hootsuite's training tool can be overwhelming
  • Hootsuite is very much a user-generated experience and sometimes the lack of an account person can slow down the customer service process
  • Hootsuite's pricing model can escalate quickly depending on how many team members & accounts you're working across
Dan Lobring profile photo

Sprout Social

  • You cannot schedule content for LinkedIn through SproutSocial. Some of our clients want to post to LinkedIn so it makes it harder. It would be easier to be able to use SproutSocial for everything.
  • Only one employee at a time can be logged into SproutSocial. This is very difficult when several employees need to program for different clients. If another employee signs on while someone else is in the program, the first person on will be kicked off without warning. This often causes whatever project the employee was working on to be lost.
Mckenzie Masters profile photo

Likelihood to Renew

Hootsuite

Hootsuite 6.4
Based on 67 answers
At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
Laura Pence profile photo

Sprout Social

Sprout Social 6.2
Based on 61 answers
Overall, it's just a great product. It's made our lives simpler and we appreciate the good work that it allows us to do. We love efficiency and SproutSocial makes it easy to create and post awesome content for our clients. Our clients have raved about the analytics we are able to provide them through this site so we will continue to use it. There are still various aspects of Sprout that we haven't tapped into yet and we are still in the learning process. Overall, I would recommend it to those organizations who need to better manage their clients
Mckenzie Masters profile photo

Usability

Hootsuite

Hootsuite 10.0
Based on 22 answers
It is very easy to use. I gave them 9/10 because I think that it might be a bit tricky to set up if you didn't have the implementation services.
Jaime Hunt, MS IMC profile photo

Sprout Social

Sprout Social 8.0
Based on 16 answers
The design and interface is simple and clean. Everything is labeled clearly and just makes sense.
Michelle Hebert profile photo

Reliability and Availability

Hootsuite

Hootsuite 5.3
Based on 17 answers
The system is generally working but it does go down time to time.
Edgar Carpenter IV profile photo

Sprout Social

Sprout Social 7.7
Based on 8 answers
I have never seen it in maintenance or downtime mode — I am always able to access this product.
Lizzie Maldonado profile photo

Performance

Hootsuite

Hootsuite 7.5
Based on 15 answers
Performance is very good considering how much data is being passed back and forth from various social networks (who are likely the bottleneck).
Tony Pinto profile photo

Sprout Social

Sprout Social 8.0
Based on 7 answers
It is quick to post, however you have to refresh the page every time you add a new scheduled item.
Sarah Zibanejadrad profile photo

Support

Hootsuite

Hootsuite 10.0
Based on 18 answers
Everyone we ever dealt with on staff was totally fantastic!
Tony Pinto profile photo

Sprout Social

Sprout Social 9.2
Based on 12 answers
The customer support is a big reason why I continue to use and love Sprout Social. I also used Sprout while working with a previous employer, so they have been familiar with my name for quite some time now. You always have access to a person 24/7 - whether it be via email, phone, live chat (love it!) or even if you tweet your issue to them. I've tweeted an issue in the past via my personal account and have received a response in 10 minutes or less! Their customer service and support is top-notch
Olivia Ann Hurst profile photo

Online Training

Hootsuite

Hootsuite 8.0
Based on 7 answers
They were available whenever we needed them, or they provided tutorials, videos, Hootsuite University, etc.
Tony Pinto profile photo

Sprout Social

Sprout Social 7.3
Based on 3 answers
The trainers are very resourceful and are able to deliver the knowledge to all trainees. The simpleness of using Sprout Social, despite its amazing technical capabilities, is by itself a big encouragement boost
Valentin Vesa profile photo

Implementation

Hootsuite

Hootsuite 10.0
Based on 21 answers
Nothing, it takes 2 minutes to associate accounts (note, social accounts cannot have been associated with any HootSuite previously else it'll deny permissions to HootSuite's request) HootSuite, couldn't be easier.
Richard Chen profile photo

Sprout Social

Sprout Social 8.9
Based on 10 answers
It's super easy.
Michelle Hebert profile photo

Alternatives Considered

Hootsuite

The competitors I listed have a far more robust, rewarding platform and suite of capabilities. We honestly only use Hootsuite Pro because it is easy, fast and affordable. If I was at a larger agency with more clients doing social programs and scaling/volume was a factor, I would insist on using one of Hootsuite's competitors. But for a small number of clients and simple posting tasks, you really can't beat the simplicity of Hootsuite.
Jarad Matula, MBA profile photo

Sprout Social

We are HubSpot partners so we still use HubSpot. We also have a free Hootsuite account. We use Sprout Social because we liked the tools and the reporting.
Daniela Belevan profile photo

Return on Investment

Hootsuite

  • Less time is spent scheduling posts
  • Being able to copy/syndicate content on multiple platforms is a plus
F. Flobo Boyce profile photo

Sprout Social

  • Cut down budget for having multiple persons on specific digital venues
  • Better employer branding as we manage all of our job offers through Facebook too
  • Allows for a proper corporate presence on social media, making sure that each (supported) venue is covered
Valentin Vesa profile photo

Pricing Details

Hootsuite

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Sprout Social

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

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