Hootsuite vs. Sysomos, now part of Meltwater

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Hootsuite
Score 8.1 out of 10
N/A
Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from…
$149
per month 1 User, 10 Social accounts
Sysomos, now part of Meltwater
Score 9.4 out of 10
N/A
Sysomos was a social media listening and marketing solution for content discovery, planning, publishing, moderation, and analytics. Sysomos was acquired by Meltwater, and is no longer available, but the features of the former Sysomos are now part of the Meltwater platform.
$1,000
per month
Pricing
HootsuiteSysomos, now part of Meltwater
Editions & Modules
Professional
$99
per month (billed annually) 1 User, 10 Social accounts
Team
$249
per month (billed annually) 3 Users, 20 Social accounts
Enterprise
Custom Pricing
per year
Sysomos
$1,000.00
per month
Offerings
Pricing Offerings
HootsuiteSysomos, now part of Meltwater
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsPlans can be paid monthly or annually, with a discount for annual pricing.
More Pricing Information
Community Pulse
HootsuiteSysomos, now part of Meltwater
Considered Both Products
Hootsuite
Sysomos, now part of Meltwater
Chose Sysomos, now part of Meltwater
We've used Sprout Social & Hootsuite in the past -- and they all stack up pretty evenly. Sysomos has the same features as Sprout or Hootsuite, except their reports and analytics are a little more detailed. Hootsuite has a better social media management software and dashboard …
Chose Sysomos, now part of Meltwater
Sysomos Expion was a solid tool that really played well against their competition. Their main advantage is likely their pricing and their customer service. Their pricing was by far the best in terms of pricing for the most amount of product. Their customer service is also …
Chose Sysomos, now part of Meltwater
Expion seemed to me, when it was last presented in early 2014, to be the most comprehensive of all other platforms, when it came to publishing, measuring, and listening. Many other platforms seemed to either specialize in just one social network or could only tell a particular …
Top Pros
Top Cons
Features
HootsuiteSysomos, now part of Meltwater
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Hootsuite
7.0
275 Ratings
9% below category average
Sysomos, now part of Meltwater
-
Ratings
Boolean keyword searches6.7185 Ratings00 Ratings
Filtering out noise/spam6.1193 Ratings00 Ratings
Sentiment analysis6.9187 Ratings00 Ratings
Broad channel coverage8.1255 Ratings00 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Hootsuite
8.0
383 Ratings
0% below category average
Sysomos, now part of Meltwater
-
Ratings
Content planning and scheduling8.8382 Ratings00 Ratings
Audience targeting7.5260 Ratings00 Ratings
Content optimization7.7312 Ratings00 Ratings
Workflow management8.0322 Ratings00 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Hootsuite
7.8
308 Ratings
2% below category average
Sysomos, now part of Meltwater
-
Ratings
Automated routing and prioritization7.5220 Ratings00 Ratings
Customer interaction histories7.8237 Ratings00 Ratings
Bulk actions8.2265 Ratings00 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Hootsuite
7.5
295 Ratings
3% below category average
Sysomos, now part of Meltwater
-
Ratings
Lead generation6.7177 Ratings00 Ratings
Content marketing8.2263 Ratings00 Ratings
Paid media management7.5175 Ratings00 Ratings
Campaigns and promotions7.7225 Ratings00 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Hootsuite
8.8
376 Ratings
4% above category average
Sysomos, now part of Meltwater
-
Ratings
Twitter8.5344 Ratings00 Ratings
Facebook9.2360 Ratings00 Ratings
LinkedIn8.8314 Ratings00 Ratings
Google+8.960 Ratings00 Ratings
Instagram8.9316 Ratings00 Ratings
Pinterest8.7161 Ratings00 Ratings
YouTube8.5149 Ratings00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Hootsuite
8.1
306 Ratings
3% above category average
Sysomos, now part of Meltwater
-
Ratings
Campaign success analytics8.1282 Ratings00 Ratings
Real-time tracking8.0282 Ratings00 Ratings
Competitor analysis8.1189 Ratings00 Ratings
Account management
Comparison of Account management features of Product A and Product B
Hootsuite
7.9
316 Ratings
1% below category average
Sysomos, now part of Meltwater
-
Ratings
Role-based user permissions & privileges8.5268 Ratings00 Ratings
Mobile access7.3294 Ratings00 Ratings
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HootsuiteSysomos, now part of Meltwater
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CoSchedule Marketing Suite
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Score 9.8 out of 10
Simplify360
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Score 7.8 out of 10
Medium-sized Companies
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 9.8 out of 10
Mention
Mention
Score 9.4 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
Social Suite by Reputation.com
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Score 9.4 out of 10
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User Ratings
HootsuiteSysomos, now part of Meltwater
Likelihood to Recommend
8.2
(444 ratings)
7.0
(46 ratings)
Likelihood to Renew
9.1
(89 ratings)
6.8
(28 ratings)
Usability
8.5
(83 ratings)
9.0
(6 ratings)
Availability
9.7
(21 ratings)
8.2
(5 ratings)
Performance
9.7
(19 ratings)
8.5
(5 ratings)
Support Rating
7.0
(263 ratings)
2.0
(8 ratings)
In-Person Training
6.0
(1 ratings)
9.6
(2 ratings)
Online Training
9.0
(17 ratings)
8.0
(5 ratings)
Implementation Rating
8.0
(39 ratings)
10.0
(8 ratings)
Configurability
7.2
(3 ratings)
-
(0 ratings)
Ease of integration
7.8
(2 ratings)
-
(0 ratings)
Product Scalability
8.1
(3 ratings)
-
(0 ratings)
Vendor post-sale
8.8
(3 ratings)
-
(0 ratings)
Vendor pre-sale
8.3
(18 ratings)
-
(0 ratings)
User Testimonials
HootsuiteSysomos, now part of Meltwater
Likelihood to Recommend
Hootsuite
Hootsuite is a great starter tool for companies that want to use a scheduling service for their social media content. It allows access to nearly all of the commonly used social media platforms, so no matter where you share content, Hootsuite will allow you to do it with ease.
Read full review
Discontinued Products
Sysomos Expion is best suited, in my opinion, to offices where either you have only one moderator/manager OR where multiple users plan to manage a specific channel. Without live updates, it gets far too complicated for multiple users to manage the exact same workload
Read full review
Pros
Hootsuite
  • Scheduling of content. The ease of use for Hootsuite's planner abilities is top of the industry. It is simple and effective in posting content to different channels and accounts.
  • Analytics are superior on Hootsuite. Their custom reports allow you to view very specific KPI's that you can adjust for each channel or account. The reports are also exportable to be used for others in the company.
  • Inbox management. The inbox manager is superior to any in the industry. Hootsuite allows you to tag certain phrases or keywords to better filter messages based on importance or topic.
Read full review
Discontinued Products
  • Ad-hoc research. During planning phase of a campaign it is a helpful tool to understand the marketplace, key influencers and topics that engage a target demographic.
  • Post-event hashtag analysis. Rapid generation of reporting on efficacy of a campaign, key voices, topics that resonated, viral reach and more.
  • User interface. Friendly and accessible enough to minimize training needs and enable decentralized access, though we have found some hand-holding is still required to get the most out of the platform.
Read full review
Cons
Hootsuite
  • One thing that's frustrating is when trying to change the date/time and having to go into each individual post to update it is a lot. With other calendar tools, you are able to drag and drop the post in the time you want it OR there is a pop up that allows you to change the date/time without having to go into editing the actual post.
  • It would be nice to have different calendar tabs for different brands. Instead of seeing all the brands scheduled posts on one calendar.
  • There needs to be a content library to house all the creative files so it's easier to choose and upload.
Read full review
Discontinued Products
  • It does not provide a visual for volume over time.
  • The visuals aren't excellent, and would require an export to create better looking graphics.
  • The interface isn't intuitive and sometimes requires clicking around to find things that seem like they should be under a different title.
Read full review
Likelihood to Renew
Hootsuite
At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
Read full review
Discontinued Products
There are two differentiating features that Sysomos MAP has that the competitor tools I have experienced (Radian6, Meltwater Buzz) did not: user-friendly Boolean queries for searches and near-real-time results. The former is important because, of course, your results are only as good as your search/campaign. With Sysomos, once you master Boolean queries (which isn't terribly difficult) you're set for creating any kind of listening report. I strongly prefer this to the "campaign creator" forms that other services provide. Second, Sysomos MAP returns results almost immediately - like a Google search. So if you get your results and see that you need to tweak your query - no big deal. Or if you have a last-minute request for a client - not an issue. Meltwater can take up to 48 hours for a search to fully populate. This is a major issue if you get your full set of results back and see that you need to adjust the query; you're looking at another two days of wait time. A long wait on results can also prove problematic in agency settings where clients or prospective clients often need results with a quick turnaround.
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Usability
Hootsuite
The overall usability is awesome, the scheduling, reporting, etc. The spellcheck and feature that used to be a part of it was awesome and we are sad to see that it was taken away. However, we do like the AI feature and emoji customization. The new ad and paid media element is something we are starting to explore, especially for Facebook and Linkedin
Read full review
Discontinued Products
The product is very easy to use. The platform is visual and data is easy to read. Boolean construction can sometimes be difficult, but the boolean constructor tool is helpful for boolean beginners. For more experienced boolean constructors, the boolean display at the top is very helpful in identifying where there may be holes in the construction
Read full review
Reliability and Availability
Hootsuite
Any outages are communicated in advance and have not been a problem. We let our clients know based on communications from HootSuite. Since we operate 24/7 with multiple shifts, planned outages can interfere with our operations, but we can always work around it.
Read full review
Discontinued Products
Not really an availability issue, but concurrency licensing rules mean that only one user can be logged in at a time.
Read full review
Performance
Hootsuite
Hootsuite makes passing on articles from the web very easy- when it works! I have had a number of gliches with Chrome where it does not open properly and the solution (after some toing and froing with support) was to uninstall and reinstall. The support staff are always very helpful (which is great!) but the gliches..... well, they suck when you are already busy!
Read full review
Discontinued Products
This has not been an issue. It is actually beating TweetDeck when we are tagged within a post that TweetDeck is monitoring.
Read full review
Support Rating
Hootsuite
I can manage all of my accounts on one site! It's absolutely amazing!
The dashboard is helpful to see how you are doing as well. Still
getting to understand the analytics and may need to reach out for help
on this
Read full review
Discontinued Products
Unfortunately, we have not had a great experience with customer support from Klear. In the sales process, they were very responsive and helpful, but when onboarded, it definitely changed. We are based in the US and our customer service rep is based in Israel, meaning our work hours barely overlap. Oftentimes we're waiting 24+ hours for a response, and when it's a time-sensitive issue (like the platform not pulling in Instagram Story data) we want it to be resolved as quickly as possible. Klear also has a chat feature for more immediate help, but we've experienced a similar situation there where it takes 12+ hours to get a response and it's usually from our customer service rep. Our rep is very nice, but also doesn't seem very knowledgeable about the platform, and usually can't provide an immediate answer to a question we ask and has to "check with her team."
Read full review
In-Person Training
Hootsuite
Very easy to teach and learn
Read full review
Discontinued Products
No answers on this topic
Online Training
Hootsuite
The online training is decent; however, it takes a lot more time to search for answers to my questions. Having a training session with a live person was much more effective as they were able to quickly address the business needs I have.
Read full review
Discontinued Products
We had a kick-off training with the whole team where they walked us through the functionality. This was a pretty effective and comprehensive training.
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Implementation Rating
Hootsuite
• Combination of vendor and internal. The vendor bumped up our account to the Enterprise version (quite simple and easy) and then set up our organization and team structure. We then had to log in and set up team members and assign members to social media accounts. This was pretty easy to do as they have a great user interface. We simply had to drag and drop people into the correct team giving them access to specific social media accounts.
Read full review
Discontinued Products
Implementation was so easy I dont even remember it!
Read full review
Alternatives Considered
Hootsuite
Hootsuite is definitely the most cost effective of the bunch for the goals that my clients have. The AI caption generation is also perfect for cutting down on time. Caption creation actually takes up a lot of time in the scheduling process for content and this feature made Hootsuite stand out to me!
Read full review
Discontinued Products
We've used Sprout Social & Hootsuite in the past -- and they all stack up pretty evenly. Sysomos has the same features as Sprout or Hootsuite, except their reports and analytics are a little more detailed. Hootsuite has a better social media management software and dashboard though
Read full review
Scalability
Hootsuite
We are only using in marketing and have been able to scale.
Read full review
Discontinued Products
No answers on this topic
Return on Investment
Hootsuite
  • We're a small marketing team in our company so having hootsuite is a life saver, I'm spending less time posting content as I can do my plan in advance and then schedule it out over the month/months so I can get back to helping the team with the other work we deal with.
Read full review
Discontinued Products
  • Lowered costs and overhead when Expion got introduced as we now use one centralized solution for all of our social media work
  • We can finally calculate ROI with ease and understand our campaign performance through proper tracking and analytics
  • Competition tracking was never easier
Read full review
ScreenShots

Hootsuite Screenshots

Screenshot of Monitoring: Monitors social media profiles and tracks the topics that matter to the brand.Screenshot of Publishing: Create, publish and schedule engaging posts across social channels.Screenshot of Customer Engagement: A consolidated stream of messages across networks that can be triaged and assigned to respond to customers faster. Provides optional chatbot handover for automated responses.Screenshot of Scheduling: Social content can be planned as a team with a shared calendar that features collaborative post drafts and built-in approval workflows.Screenshot of Analytics & Reporting: Measures the effectiveness of a social media strategy to help turn strategy into execution with meaningful and actionable insights. Reports can be customized and shared according to unique business goals and objectives.

Sysomos, now part of Meltwater Screenshots

Screenshot of TOP CONTENT: See the best performing content from all your social media channels in one view plus compare it against your competitors’ pages.Screenshot of FAN MODERATION: Sysomos Expion makes it easy to know who to speak to, when to engage in conversation and can even be integrated with customer care centers.Screenshot of PUBLISH: Easily plan, schedule and publish content from a simple drag-and-drop calendar with workflow that’s easy to track and review.Screenshot of OPTIMIZE PAID ADS: Optimize paid ads with smarter analytics and trending triggers so you can better understand how organic and paid content are working together.Screenshot of DYNAMIC DASHBOARDS: Powerful marketing analytics shows that it’s not just about creating a report or crunching some numbers - but about telling a story.  You’ll discover patterns, breakouts, and trends in real time to capitalize on opportunities.