Klaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 350 native integrations to automate personalized email and SMS communications that make customers feel seen. From mom-and-pop shops to established companies, Klaviyo states businesses like Dermalogica, Living Proof, Solo Stove, Citizen Watches, and more than 143,000 other paying users leverage their platform…
$20
per month
Yotpo
Score 7.5 out of 10
N/A
Yotpo, an eCommerce marketing platform, helps brands accelerate direct-to-consumer growth. The single-platform approach integrates data-driven solutions for reviews, loyalty, SMS marketing, and more. The vendor states that brands with Yotpo are empowered to create smarter, higher-converting experiences that spark and sustain customer relationships. Yotpo integrates with everyday tools including Google, Instagram, top eCommerce platforms, and other tools in the tech stack.
$799
per month
Pricing
Klaviyo
Yotpo
Editions & Modules
No answers on this topic
Premium
$799
per month
Free
Free
Includes 50 Monthly Orders
Offerings
Pricing Offerings
Klaviyo
Yotpo
Free Trial
Yes
Yes
Free/Freemium Version
Yes
Yes
Premium Consulting/Integration Services
No
Yes
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
Paid plans start at $20/month and include:
251 - 500 contacts
5,000 monthly email sends
150 SMS/MMS sending credits
Applicable SMS carrier fees
Mobile push notifications (free beta)
Email and chat support
Additional contacts, email and text sending credits, and service plans available to meet the needs of any size business.
View all of our pricing and estimate your total cost of ownership at klaviyo.com/pricing
Mailchimp was used early in the business when we didn't have as many customers and weren't segmenting. We've used Yotpo for loyalty, reviews, and, most recently, SMS. We have yet to try Klaviyo reviews or SMS, but it would be nice to have all of these items in one suite.
Klaviyo simply has more features, better integrations and better a/b testing and reporting. Klaviyo is the dominant market player and it’s hard to run an e-commerce business if you don’t have a tool at Klaviyo’s level. The other tools also were a bit harder to navigate as well …
We used Mailchimp to start out, and it is great for a small customer base but as our customer base grew we needed more power and Klaviyo had it. Including so many different automated flows and integrations to other apps and a/b testing and more. I would still recommend …
Klaviyo has better custom options as well as better dynamic content. Not just the Klaviyo works flawlessly in integration with Shopify which is a huge plus.
Moreover it allows me to actually use the custom html features unlike other products where I need to have full …
Mailchimp is super outdated, and for a while there they lost their integration with Shopify. Attentive started out with only being a SMS platform, not email. So because of that, we did not want to migrate everything over to Attentive once they launched email since everything …
Klavio is straight out better than Bronto because of the improved automation functions and the easier integration with Shopify. It is not as complete as Oracle Revenue Cloud, but it is much more cost-effective and easier to integrate than Oracle. Oracle has some superior …
Yotpo beats [the alternatives] in almost every mark. It is easy to install if you have Magento 1.9x. cost is still acceptable. For an industry like us (drone and fpv), our consumers are very vocal, this is a great fit as we provided another way for consumers to communicate …
If you are a big business, with thousands of customers, Klaviyo can be the thing that really kicks up your marketing. The amount of data you can collect and use can be invaluable. But if you don't have the time or money to devote to the marketing team, then you might waste money on data that you might not ever act upon
If you need an excellent mechanism to collect and publish customer reviews, Yotpo is the best that we have found. We love the feature set that is provided, even if you are using the basic membership to get started. Where it is really good is the collection and managing of reviews. The email request setup is simple and easy to use. The publishing and commenting on reviews can be managed easily in the backend. It syncs up nicely to our website providers, and we have used it on a few different platforms without any problems. The pricing on it is also very competitive when you price it out against so of the other big-name players in the space.
Very easy to setup Klaviyo with Bigcommerce for email & SMS capture, comes with templates that are simple to edit and publish.
Very easy to set up Klaviyo with other 3rd party apps like Yotpo Reviews and Loyalty, giving you easy access to send emails based on loyalty points or asking for a review.
Automated campaigns are a breeze! They come with preset templates to get started quick. Including a Welcome Series, Cart Abandonment Series, Lost Customer Series, and Browse Abandonment Series among others.
The platform is easy to navigate and use without having to spend time learning from videos or help files, we were able to just jump right in and use it.
Great features like targeting based on anything available in your data, including products purchased, loyalty standing, interactions, etc.
At times the platform isn't as intuitive as you would like. Take the time to be onboarded and play around in the platform to get the hang of things. Utilize Klaviyo's resources and attend their live training sessions to help navigate the platform and implement best practices they recommend.
Can be pricey depending on company and email list.
Customization is limited at times. The brand font we utilized on all branded content wasn't available through Klaviyo. Previously we would have to go through the back end to implement our branded font, import our font, or create content on another platform to utilize our font.
Klaviyo is simply a great solution for e-com email marketing & customer relationship management:
User journey visibility: We can see our clients' customers on their individual user journeys (open email, site visits) to better understand and accommodate your customers.
Flow automation: Creating automated emails that follow up with new leads, those who abandoned carts, purchased.
Email design: So easy to use, and more friendly than some other visual builders that we've used.
Metrics visibility: We can see our clients' metrics very easily and adjust efforts accordingly.
Our organization is very lean and agile and does not have the resources to staff either a Marketing or Customer Service Team member on reviews full time. We know and understand the value of such an individual but are unable to staff a position at this point. This reduces the value of the tool in our eyes.
The only reason why I did not give it a 10/10 is that it cannot distinguish purchases that came through subscription recharges instead of purchases that were driven directly by email sends. Other than that, the automation qualities, design features, and segmentation options make this an incredible email platform, and I am very happy with it
I think the platform back end could be easier and more intuitive, but we are able to get around and accomplish what we need to with minimal training or guidance. Specifically, we had complications with trying to do something as simple as sending ourselves test emails and adjusting image sizes pulling from our product catalog so that the review request email images would be clear.
Their support is always quick and we have recurring meetings with our advisor. they were great when we first started at walking us through the platform and helping us understand how to do the overall setup. They also have a wide variety of articles that cover must issues in a very clear manner that will get you out of a predicament really fast.
Live chat is always ready to help. Even when they do not have an immediate answer, we hear back from them within a reasonable time frame. Communication from the account manager is great as well. The team has been very supportive in listening to new ideas, needs, and updates based on real-time on-site data.
Don't cut corners, do it right the first time, if you take your time to build everything the way you want it then it will run itself. The platform will help you increase revenue as long as you use the tools it provides. Don't be scared to ask questions, the support team will help you get to the next level
Klaviyo delivers a better experience for designing, managing, and operating as a whole. Just about every feature is best; the only flaw is that Attentive has more robust signup flows, but it makes up for it with its great overall UX. When it comes to designing templates, design teams can easily create and share them so they can be used in campaigns/flows.
I have only used one other service prior to Yotpo (I don't remember what it was) and Yotpo outperforms them. Yotpo is really intuitive and easy to navigate/install from a Shopify user perspective. When Pixel union releases their customer review service I may try it out since they are my theme provider and it may integrate more seamlessly.
