TrustRadius Insights
Nosto Commerce Experience Platform is an excellent tool that businesses have used to address issues related to personalization, A/B …
Overview
What is Nosto Commerce Experience Platform?
Nosto Commerce Experience Platform, from Nosto in Finland, aims to make it easy to quickly deploy fully personalized, integrated commerce experiences with fine-tuned control of merchandising rules — across product recommendations, content, triggered overlays and popups, and category pages.
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What is Nosto Commerce Experience Platform?
Nosto Commerce Experience Platform, from Nosto in Finland, aims to make it easy to quickly deploy fully personalized, integrated commerce experiences with fine-tuned control of merchandising rules — across product recommendations, content, triggered overlays and popups, and category pages.
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Product Details
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- Tech Details
What is Nosto Commerce Experience Platform?
Nosto Commerce Experience Platform Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
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- Business Problems Solved
- Pros
- Cons
- Recommendations
Nosto Commerce Experience Platform is an excellent tool that businesses have used to address issues related to personalization, A/B testing, and increasing conversions. One primary problem that Nosto has solved is delivering relevant recommendations to individual visitors rather than a standard cookie-cutter approach. Users have been able to offer personalized content and product recommendations to visitors, resulting in increased AOV and conversions, which have had a significant impact on revenue and CRV.
By offering better and more accurate product recommendations for customers, Nosto has boosted conversions, reduced bounce rates, and improved the user experience on websites. Additionally, with the ability to upsell and cross-sell products across all touchpoints on sites, businesses have seen an average lift of around 15%. The product recommendation feature on several page types, pop-ups, retargeting emails, and advertising has resulted in increased conversion rates on all websites. Nosto's category merchandising features have also allowed businesses to easily expose the right products for the right audience while organizing levels of inventory or prices in different collections. Overall, Nosto has enabled businesses to personalize customer experiences across all touchpoints resulting in business growth and increased revenue.
Personalization Tools: Reviewers have expressed that the personalization tools offered by Nosto Commerce Experience Platform are highly effective in creating a personalized customer experience. Many users appreciated the variety of tools, including recommendations and segmentation, which were reported to be capable and efficient in providing an individualized experience for customers.
Ease of Use: Users found Nosto Commerce Experience Platform to be easy to navigate, intuitive, and user-friendly. They appreciated the training tools and opportunities to test, report, and develop within the platform.
Customer Support: The availability of customer support was mentioned several times as a positive aspect of using Nosto Commerce Experience Platform. Reviewers were impressed with the level of support they received from the team, who provided helpful insights and assistance both remotely and on-site.
Complexity: Some users have found Nosto Commerce Experience Platform to be complex and not intuitive, requiring technical knowledge to properly and effectively implement the software. The setup process for recommendations and tests can be fiddly and overwhelming, making it difficult to navigate.
Customer Support: Several users reported having issues with customer support. Some found the time delay with customer service to be an issue, while others thought the customer support was unhelpful or overloaded.
Pricing Structure: Some users found Nosto to be expensive, which could be a concern for new businesses. The pricing structure could also be more flexible to accommodate smaller merchants who are just getting started.
Users have provided several recommendations for getting the most out of Nosto. First, they suggest thoroughly reviewing the intro materials provided by Nosto and assigning a dedicated colleague to learn and master the tool. This will help businesses understand the platform and its data before making key decisions. Second, users recommend engaging with Nosto's Customer Success Manager for guidance and regularly reviewing performance. This can ensure that businesses are using the tool effectively and optimizing their results. Finally, users advise integrating Nosto with a fully integrated ESP and recognizing that it is worth the investment as it brings a return on investment. Additionally, smaller businesses should also take note that Nosto can bring a return on investment and implement the tool within 30 days.