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Oracle Advanced Analytics combines the Oracle database with the Oracle Data Mining and Oracle R Enterprise components (adding R programming language functionality), providing an complete predictive analytics suite.Oracle Advance Analytics: The Difference Maker!Oracle Advanced Analytics is being used across the sales and marketing teams. We use this program to determine customer interest in email blasts, marketing materials, SMS, search advertising, &, etc. When changes to the Affordable Care Act are being deployed by the current administration and we want to inform our customer base, Oracle Advanced Analytics helps us to determine which customer segment and messaging we should send out as well as which channel to utilize for each. We also utilize this data to test different email content and its effectiveness. I routinely use historical data to implement changes and to evaluate the impact of certain metrics on the performance of our business. I utilize the create analysis tool to validate data that I have in other reports and also to make it easier to complete other business reports in a timely manner. Furthermore, we create dashboards and reports utilizing the OBIEE interface or by writing SQL queries to help address business questions and determine email and SMS marketing campaign audience segments.,The presentation layer is excellent with a lot of out of the box subject areas and reports. Clear dashboard and easy to analyze data for the end user. Ability to import your own data. Ability to use machine learning. Constant update, upgrade and innovation from Oracle. Very easy to customize everything. Ideal for a complex organization. The performance is excellent and the interface is very clear and minimalist which is refreshing.,Formatting can sometimes be time consuming. Row limits in OBIEE make it frustrating when you have to export large data files. The programs functionality tends to freeze when we have many users in the system. It times out while you are using it and you have to login again.,8,Through testing we have been able to increase our enrollment %s and drive down cost per acquisition. Easy to create, save and modify reports. Easy to export data to teams in need of data to help answer business questions. Can be integrated with SMS platforms such as Twilio and Relationship 1.,Not a member of any user groups,Google Analytics Premium, Google Ad Manager, Google Ads (formerly AdWords) and Google Analytics,Twilio SMS, Salesforce Marketing Cloud Email Studio, Google Analytics PremiumOracle Advanced Analytics review by a simple Engineering NerdThis program is being used across our sales and engineering team. We use this program to keep track of customers' habits and trends. Oracle Advanced Analytics (OAA) helps me be able to provide the most relevant marketing and sales information to our customers. Our engineering team can track and monitor trends while passing all this information to our sales team.,Very easy to integrate from other software such as SalesForce, Gmail, and Tenfold Easy to format and produce reports without too much technical knowledge. Very easy to read and convey the data needed Scales quite well with the amount of data we are processing on a monthly basis,At times OAA seem to be unstable and is known to crash. Stability can be a issue Formatting, fonts, and characters customization is lacking. It would be nice to be able to create a custom repeat using the above features It can be pricey compared to other analytical software,8,Opens a great communication channel between engineering and sales. This provides current data and trends which can be used as a marketing purpose to perspective clients. The ease of use has also allow for less time of setting up/ deploying analytic software. For the most part it is stable,Atlanta Java User Group,SAS Advanced Analytics,Oracle API Manager, Oracle API Platform Cloud, Amazon S3 (Simple Storage Service), IntelliJ IDEA, SolarWinds Network Device MonitorHow Helpful is Oracle Advanced Analytics You Ask?This program is being used across the sales team. We use this program to gauge customer interest on email blasts, marketing materials, etc. When a new product line is being developed or we want to reach our customer base, we are able to access a cloud of information that then takes our customer data and can send out mass information instantly. In the past, we have discussed adding in a code to understand how effectively we are managing the sample size of our customer base versus how many are opening the email, clicking on the email, and further ordering the product discussed within.,Can effectively tell us first hand when a customer has submitted an invoice, is late on an invoice, and to what specific product, PO#, etc. Can be integrated within existing software used in Sales such as Gmail, Tenfold, Salesforce, etc. This can help us take a pool of customers and sift through who we want and do not want to receive our marketing materials. The analytical information found can be used to better understand the customer, conversation from prospect to customer, and ROI.,The programs functionality tends to freeze when we have our full sales team in the system. The best thing to do when this happens is to restart the computer and program entirely. Sometimes this will take time out of the day. It would be helpful to have an email shipped out after 30 days of an invoice not being paid to the customers automatically so we will not have to call them again.,8,Right now we're currently tracking the number of customers that are in our entire database to mass send emails about a new product line. We are trying to gauge what approach is best and whack click-rate % we need to have to convert X amount of business. The goal in mind is to reach a certain % and decrease our sales cycle 50%.,,,Oracle Accounting Hub Cloud, Oracle CRMOracle Advanced Analytics- The Truth!Oracle Advanced Analytics is being widely across my organisation. We have a wide and diverse buyer community and supply base. The nature of our business means there is a requirement for regular one off special purchases. Oracle Advanced Analytics helps us to interrogate our buying habits and history to deliver optimum purchasing and contract management.,Easy to interrogate large volumes of data. Simple and intuitive report building. Easy to save and modify reports. Easy to export to external programs. Easy to disseminate tailored information to targeted end users.,Can at times fail to deliver results from the reports where data or coding is incorrect. Formatting can sometimes be time consuming. It would be nice to be able to copy information from the tool just by highlighting it rather than exporting it.,8,Oracle Advanced Analytics allows us to review our spend and identify opportunities to consolidate spend. Oracle Advanced Analytics also allows us to easily identify suppliers with growing spend profiles which helps us target contract opportunities. Oracle Advanced Analytics gives end users instant access to high quality data that can help influence our business decisions.,SAP Crystal Reports,SAP Crystal Reports, Business Intelligence Discoverer
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Oracle Advanced Analytics
115 Ratings
Score 7.9 out of 101
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Oracle Advanced Analytics Reviews

Oracle Advanced Analytics
115 Ratings
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Score 7.9 out of 101

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Richard Perroset profile photo
June 25, 2019

Oracle Advance Analytics: The Difference Maker!

Score 8 out of 10
Vetted Review
Verified User
Review Source
Oracle Advanced Analytics is being used across the sales and marketing teams. We use this program to determine customer interest in email blasts, marketing materials, SMS, search advertising, &, etc. When changes to the Affordable Care Act are being deployed by the current administration and we want to inform our customer base, Oracle Advanced Analytics helps us to determine which customer segment and messaging we should send out as well as which channel to utilize for each. We also utilize this data to test different email content and its effectiveness. I routinely use historical data to implement changes and to evaluate the impact of certain metrics on the performance of our business. I
utilize the create analysis tool to validate data that I have in other reports and also to make it easier to complete other business reports in a timely manner. Furthermore, we create dashboards and reports utilizing the OBIEE interface or by writing SQL queries to help address business questions and determine email and SMS marketing campaign audience segments.
  • The presentation layer is excellent with a lot of out of the box subject areas and reports.
  • Clear dashboard and easy to analyze data for the end user.
  • Ability to import your own data.
  • Ability to use machine learning.
  • Constant update, upgrade and innovation from Oracle.
  • Very easy to customize everything. Ideal for a complex organization.
  • The performance is excellent and the interface is very clear and minimalist which is refreshing.
  • Formatting can sometimes be time consuming.
  • Row limits in OBIEE make it frustrating when you have to export large data files.
  • The programs functionality tends to freeze when we have many users in the system.
  • It times out while you are using it and you have to login again.
Oracle Advanced Analytics is used by our Marketing, Sales and Policy Teams. We use this program to keep track of customers' behavior and trends. Oracle Advanced Analytics aids us in being able to provide the right communications to our marketing and sales customers via email, direct mail or SMS. Our policy team can track and monitors customer enrollment trends and uses this info to create dashboards for our executives and our sales team to provide a pulse of the business.
Read Richard Perroset's full review
No photo available
December 17, 2018

Oracle Advanced Analytics review by a simple Engineering Nerd

Score 8 out of 10
Vetted Review
Verified User
Review Source
This program is being used across our sales and engineering team. We use this program to keep track of customers' habits and trends. Oracle Advanced Analytics (OAA) helps me be able to provide the most relevant marketing and sales information to our customers. Our engineering team can track and monitor trends while passing all this information to our sales team.
  • Very easy to integrate from other software such as SalesForce, Gmail, and Tenfold
  • Easy to format and produce reports without too much technical knowledge. Very easy to read and convey the data needed
  • Scales quite well with the amount of data we are processing on a monthly basis
  • At times OAA seem to be unstable and is known to crash. Stability can be a issue
  • Formatting, fonts, and characters customization is lacking. It would be nice to be able to create a custom repeat using the above features
  • It can be pricey compared to other analytical software
OAA seems to work best translating easy to read reports. This works great when we don't need too much overhead just a quick report to get out to our sales team. Time can be a crunch at times so this is a huge plus.
Read this authenticated review
Simon Vargas profile photo
October 24, 2017

How Helpful is Oracle Advanced Analytics You Ask?

Score 8 out of 10
Vetted Review
Verified User
Review Source
This program is being used across the sales team. We use this program to gauge customer interest on email blasts, marketing materials, etc. When a new product line is being developed or we want to reach our customer base, we are able to access a cloud of information that then takes our customer data and can send out mass information instantly.

In the past, we have discussed adding in a code to understand how effectively we are managing the sample size of our customer base versus how many are opening the email, clicking on the email, and further ordering the product discussed within.
  • Can effectively tell us first hand when a customer has submitted an invoice, is late on an invoice, and to what specific product, PO#, etc.
  • Can be integrated within existing software used in Sales such as Gmail, Tenfold, Salesforce, etc. This can help us take a pool of customers and sift through who we want and do not want to receive our marketing materials.
  • The analytical information found can be used to better understand the customer, conversation from prospect to customer, and ROI.
  • The programs functionality tends to freeze when we have our full sales team in the system. The best thing to do when this happens is to restart the computer and program entirely. Sometimes this will take time out of the day.
  • It would be helpful to have an email shipped out after 30 days of an invoice not being paid to the customers automatically so we will not have to call them again.
We track our customers monthly so data is constantly coming in about whether or not our new marketing campaign was successful versus not OR when we attend a trade show. We tend to upload information on our consumers to track how quickly we can convert the customer from a prospect to a paying customer.
Read Simon Vargas's full review
No photo available
February 11, 2016

Oracle Advanced Analytics- The Truth!

Score 8 out of 10
Vetted Review
Verified User
Review Source
Oracle Advanced Analytics is being widely across my organisation. We have a wide and diverse buyer community and supply base. The nature of our business means there is a requirement for regular one off special purchases. Oracle Advanced Analytics helps us to interrogate our buying habits and history to deliver optimum purchasing and contract management.
  • Easy to interrogate large volumes of data.
  • Simple and intuitive report building.
  • Easy to save and modify reports. Easy to export to external programs.
  • Easy to disseminate tailored information to targeted end users.
  • Can at times fail to deliver results from the reports where data or coding is incorrect.
  • Formatting can sometimes be time consuming.
  • It would be nice to be able to copy information from the tool just by highlighting it rather than exporting it.
As mentioned before Oracle Advanced Analytics is great for analyzing, combining and extracting my company's data. It delivers flexible data that is easy to understand. It can at times be frustrating where fields that are available have generic names that are not used by my organization. This can result in wasting time trying to find data that may be held in fields that you don't recognize.
Read this authenticated review

Oracle Advanced Analytics Scorecard Summary

About Oracle Advanced Analytics

Oracle Advanced Analytics combines the Oracle database with the Oracle Data Mining and Oracle R Enterprise components (adding R programming language functionality), providing an complete predictive analytics suite.
Categories:  Predictive Analytics

Oracle Advanced Analytics Technical Details

Operating Systems: Unspecified
Mobile Application:No