PartnerPortal

PartnerPortal is a suite of channel management solutions offered by Computer Market Research (CMR). According to the vendor, PartnerPortal is designed to administer various channel processes and cater to the channel management needs of companies across industries. The product is said to be suitable for businesses of all sizes, from small enterprises to large corporations. It is utilized by channel managers, sales and marketing professionals, business development managers, manufacturers, distributors, IT and technology companies, and manufacturing companies.

Key Features

Channel Data Management: According to the vendor, the product provides a centralized, web-based application that offers a comprehensive view of price adjustment programs compared with sales data. It also enables access to channel point of sale (POS) data and consolidates and reports channel inventory quantities for effective planning and forecasting.

Channel Sales Management: The vendor claims that the product streamlines the registration-to-closure process for partners to register deals and track approvals. It also provides current information about distributors' and resellers' channel activities, which can help identify and address potential problems early in the sales cycle.

Channel Marketing Management: According to the vendor, the product offers an automated and centralized platform for partner requests and claims, facilitating the monitoring of trade promotions. It allows for monitoring of every stage of the channel marketing process and provides visibility into sales tiers at the company or representative level. The product is also said to enable leveraging partners' local presence through email messaging, social media, and web visitors to drive demand and generate leads. Additionally, it offers insight into the entire prior-approval to payment process, providing a comprehensive view of marketing expenditures, claims, payments, and partner activity.

Channel Partner Management: The vendor states that the product is a powerful web-based channel management solution that covers every aspect of the partner lifecycle. It provides a single point of entry for all digital assets and up-to-date information, aiming to enhance partner mindshare.

SPIF Management: According to the vendor, the product allows for the easy creation of objective parameters for SPIF programs. It also offers comprehensive reporting and up-to-date report information. The vendor claims that the product streamlines the compliance and auditing process, aiming to eliminate overpayments and reduce costs.

Partner Sign-up: The vendor states that the product allows for the customization of authorization forms to qualify new channel partner candidates. It also enables the creation and execution of channel incentive programs to motivate partners and increase mindshare. According to the vendor, the product aims to provide new partners with a seamless functionality for an easy onboarding experience.

Document Manager: The vendor claims that the product offers easy data submission and file organization. It provides access restrictions and generates analytic reports. Additionally, it offers integration capabilities with other systems for enhanced efficiency.

Salesforce Integration: According to the vendor, the product provides real-time, actionable data to increase confidence in reporting and decision making. It improves sales funnel visibility and offers up-to-date information accessibility. The vendor claims that the product enables early problem-solving through visibility into channel activities.

Reseller Profile: The vendor states that the product allows for the management and renewal of channel partner applications and program contracts. It provides a comprehensive view of channel partner profiles, including contact information, sales history, and program participation. The product also enables tracking partner performance and identifying top-performing partners.

Co-Op/MDF Management: According to the vendor, the product is a web-based application for managing and tracking market development funds (MDF) and co-op programs. It provides visibility into fund balances, prior approvals, claims, and check requests. The vendor claims that the product allows for the easy creation and management of prior approval requests, claim requests, and payments.