Partner Relationship Management15Partner Relationship Management (PRM) software is designed to improve communications between companies and their business partners. Business partners may include suppliers, distributors, and resellers. This type of software allows companies to make data like shipping schedules, marketing materials, or pricing data available to partners, often through a partner extranet. PRM is sometimes thought to be a subset of CRM.ImpartnerPRM1https://media.trustradius.com/product-logos/sX/MI/RK27E176XTNU.JPEGSPS Commerce Fulfillment2https://media.trustradius.com/product-logos/nJ/Zj/PGX2MLS7NBZW.JPEGSalesforce Partner Management3https://media.trustradius.com/vendor-logos/tA/jR/XVG2TM0FRR4B-180x180.PNGE2Open Channel Shaping Intelligent Application Suite (formerly Zyme)4https://media.trustradius.com/vendor-logos/Vs/6K/C1B1R9G87MAQ-180x180.PNGZift Partner Relationship Management5https://media.trustradius.com/product-logos/ot/A1/9IHENX3P1IJ4.PNGPartnerPortal6https://media.trustradius.com/vendor-logos/Dw/jD/U0GTW7EGBB1T-180x180.PNGTUNE (formerly HasOffers)7https://media.trustradius.com/product-logos/XO/uR/5R13VCR0TJ5L.PNGChanneltivity8https://media.trustradius.com/vendor-logos/sL/bv/TSF97HHTHGVW-180x180.PNGAllbound9https://media.trustradius.com/product-logos/2x/IJ/3J379PH4NO7G.PNGNetSuite Partner Relationship Management10https://media.trustradius.com/vendor-logos/73/WT/2NZDJJ5SROZ9-180x180.PNGPartnerPath11https://media.trustradius.com/product-logos/qS/WH/ZJJ12LXX8TA9.pngGoInterpay12https://media.trustradius.com/product-logos/yz/XH/HA1DRCQ2887E.pngMagentrix PRM Communities13https://media.trustradius.com/vendor-logos/v1/al/JIIUG33QM2OB-180x180.PNGHawk Incentives14https://media.trustradius.com/vendor-logos/Mm/Ct/RCS3GCK39I8U-180x180.JPEGChannelAssist15https://media.trustradius.com/product-logos/pZ/Tf/7E5KLL7DA0DB.JPEGIBM Partner Engagement Manager16https://media.trustradius.com/vendor-logos/yf/sf/DNSXTG99HOK3-180x180.JPEGBamboo Rose Marketplace17https://media.trustradius.com/vendor-logos/qw/9H/IPG7AUOKTUH7-180x180.JPEGTrackier18https://media.trustradius.com/product-logos/Id/9A/3COJ0D2155A3.PNG

Partner Relationship Management Software

Partner Relationship Managment Software Overview

What is Partner Relationship Management Software?

Partner Relationship Management Software (PRM) is designed to improve communications between companies and their business partners. Business partners may include suppliers, distributors, and resellers. This type of software allows companies to make data like shipping schedules, marketing materials, or pricing data available to partners, often through a partner extranet. PRM is sometimes thought to be a subset of CRM.

Partner Relationship Management Features & Capabilities

Here are some of the capabilities products in this category may offer:

  • Partner workflow for compliance with business rules and protection of information

  • Partner portal and collaboration tools, e.g. community board

  • Partner incentive creation and analytics (e.g. performance tiers, rewards for top performers)

  • Channel marketing automation (e.g. newsletters, product listing updates, etc.)

  • Reseller onboarding and education, partner improvement plans

  • Automated lead distribution with optimization, scoring

  • Deal registration, trial licensing, demo support

  • Offers, discounts, and sales suggestions and guidance

  • Document management and search engine, co-branded collateral

  • Distribution of marketing and sales support material (i.e. partner oriented sales enablement).

  • Performance insights and KPI benchmarking for partner performance

  • Integration with CRM & ERP, or commonly used collaboration tools

Pricing Information

Pricing varies and is dependent to a degree on channel operation size. Popular ERP and CRM software vendors offer their own PRM solutions including Salesforce.com, IBM, Oracle & Netsuite as well, and SAP, which are meant to integrate with or are available as an extension to these applications. Thus bundle pricing may be available.


Partner Relationship Management Products

Listings (1-18 of 18)

8 Ratings

TreeHouse Interactive sells both a partner management software platform and a marketing automation platform called MarketingView. The marketing automation functionality provides functionality such as lead scoring and nurturing and marketing ROI analytics. Treehouse Interactive was acquired by Im...

We don't have enough ratings and reviews to provide an overall score.

PartnerPortal is a partner relationship management (PRM) software solution offered by Computer Market Research, Ltd.

We don't have enough ratings and reviews to provide an overall score.

TUNE Partner Marketing Platform (previously HasOffers) is a flexible SaaS solution for managing marketing partnerships across mobile and web. The vendor's goal is for TUNE to help customers maximize ROI from onboarding through payout with their most important partners, including affiliates, influ...

We don't have enough ratings and reviews to provide an overall score.

Channeltivity is a partner relationship management (PRM) software solution offered by Channeltivity, LLC.

We don't have enough ratings and reviews to provide an overall score.

Allbound is a cloud-based channel sales and marketing platform that allows organizations to give real-time access to sales enablement, marketing tools and resources in one intuitive mobile-friendly place. With Allbound's next generation PRM, businesses can arm their partners, resellers and distri...

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PartnerPath is a partner relationship management (PRM) software solution offered by PartnerPath.

We don't have enough ratings and reviews to provide an overall score.

GoInterpay is a partner relationship management (PRM) software solution offered by GoInterpay.

We don't have enough ratings and reviews to provide an overall score.

Magnetrix Partner Communities is designed to be a one stop hub for partner relationship management. This solution provides companies with the following:Branded Partner Portal Custom themes that match your website look and feel, your portal provides that consistent brand experience and identity...

We don't have enough ratings and reviews to provide an overall score.

Hawk Incentives (formerly Blackhawk Engagement Solutions) is a partner relationship management (PRM) software solution and company, a property of Blackhawk Networks in Pleasanton, California.

We don't have enough ratings and reviews to provide an overall score.

ChannelAssist is a product relationship management (PRM) software solution offered by ChannelAssist, Inc.

We don't have enough ratings and reviews to provide an overall score.

Trackier is a partner relationship management system. A powerful performance marketing software, according to the vendor, Trackier is a popular tool among agencies, ad networks and advertisers as it provides them with a customizable platform from which to handle their publisher relations processe...