Partner Relationship Management Software
What is Partner Relationship Management Software?
Partner Relationship Management Software (PRM) is designed to improve communications between companies and their business partners. Business partners may include suppliers, distributors, and resellers. This type of software allows companies to make data like shipping schedules, marketing materials, or pricing data available to partners, often through a partner extranet. PRM is sometimes thought to be a subset of CRM.
Partner Relationship Management Features & Capabilities
Here are some of the capabilities products in this category may offer:
Partner workflow for compliance with business rules and protection of information
Partner portal and collaboration tools, e.g. community board
Partner incentive creation and analytics (e.g. performance tiers, rewards for top performers)
Channel marketing automation (e.g. newsletters, product listing updates, etc.)
Reseller onboarding and education, partner improvement plans
Automated lead distribution with optimization, scoring
Deal registration, trial licensing, demo support
Offers, discounts, and sales suggestions and guidance
Document management and search engine, co-branded collateral
Distribution of marketing and sales support material (i.e. partner oriented sales enablement).
Performance insights and KPI benchmarking for partner performance
Integration with CRM & ERP, or commonly used collaboration tools
Pricing varies and is dependent to a degree on channel operation size. Popular ERP and CRM software vendors offer their own PRM solutions including Salesforce.com, IBM, Oracle & Netsuite as well, and SAP, which are meant to integrate with or are available as an extension to these applications. Thus bundle pricing may be available.
Referral Rock is referral marketing software that works alongside the user's business with the goal of helping them get more customers. Referral Rock allows users to automate the ask, nurture multiple shares, align incentives, convert to sales, then repeat. This approach aims to…
TreeHouse Interactive sells both a partner management software platform and a marketing automation platform called MarketingView. The marketing automation functionality provides functionality such as lead scoring and nurturing and marketing ROI analytics. Treehouse Interactive was…
Allbound is a cloud-based channel sales and marketing platform that allows organizations to give real-time access to sales enablement, marketing tools and resources in one intuitive mobile-friendly place. With Allbound's next generation PRM, businesses can arm their partners, resellers…
Zift Partner Relationship Management (formerly Relayware) is a cloud-based partnering automation solution that is designed to improve partner performance and increase revenue growth. This solution includes new best practices and processes for channel management as well as best practices…
Trackier is a partner relationship management system. A powerful performance marketing software, according to the vendor, Trackier is a popular tool among agencies, ad networks and advertisers as it provides them with a customizable platform from which to handle their publisher relations…
TUNE Partner Marketing Platform (previously HasOffers) is a flexible SaaS solution for managing marketing partnerships across mobile and web. The vendor's goal is for TUNE to help customers maximize ROI from onboarding through payout with their most important partners, including…
PwC’s modular, web-based platform, Partner Hub Portal, standardizes information gathering and issuance of partnership related information, while aiming to reduce hours spent on manual processes and mitigating risk. When combined with PwC's managed service approach, the vendor states…