Partner Relationship Management Software

Best Partner Relationship Management Software include:

Salesforce Partner Management, Impact, PartnerStack, Allbound, Impartner PRM, TUNE, WorkSpan, Crossbeam, Kiflo PRM and Partnerize.

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Salesforce Experience Cloud

Salesforce Marketing Cloud Engagement (formerly Salesforce Experience Cloud or Salesforce Community Cloud) is an online forum powered by Salesforce that enables businesses to connect with their employees, customers, partner organizations, and prospects. Designed to help facilitate…


Impact Radius is a partner management platform from the company of the same name in Santa Barbara, California. The platform touts tag management without technical assistance for marketers, tracking of all media channels for multi-channel and mobile marketing, call tracking for inbound…


PartnerStack is a partnerships platform and network built for SaaS, designed to deliver predictable revenue and accelerate growth for software businesses and their partners. The vendor states companies like Apollo, Webflow and use PartnerStack to manage and scale their…

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Allbound is a cloud-based channel sales and marketing platform that allows organizations to give real-time access to sales enablement, marketing tools and resources in one mobile-friendly place. With Allbound's PRM, businesses can arm their partners, resellers and distributors with…

Salesforce Partner Management

Salesforce Partner Management is a partner relationship management (PRM) software solution offered by Salesforce.


Zift Solutions Through Partner Marketing Automation Platform is a suite of applications meant to streamline interactions with channel partners, amplify demand, and ease cooperation on co-branded campaigns.

Impartner PRM

Impartner delivers a complete partner ecosystem management platform, helping companies worldwide manage their partner relationships and accelerate revenue and profitability through indirect sales channels. The solution boasts millions of partners worldwide and has users from channel…


An Enterprise-Grade Channel Marketing Automation PlatformStructuredWeb provides prominent technology brands like AWS, IBM, ServiceNow, Google Cloud Platform and Veeam — along with many other growing brands — with a channel marketing automation platform. Since 1999, StructuredWeb…

Referral Rock

Referral Rock is referral marketing software that works alongside the user's business with the goal of helping them get more customers. Referral Rock allows users to automate the ask, nurture multiple shares, align incentives, convert to sales, then repeat. This approach aims to…


TUNE Partner Marketing Platform (previously HasOffers) is a flexible SaaS solution for managing marketing partnerships across mobile and web. The vendor's goal is for TUNE to help customers maximize ROI from onboarding through payout with their most important partners, including…


PartnerPath is a partner relationship management (PRM) software solution offered by PartnerPath.

Expenzing  Supplier Portal

The Expenzing Supplier Portal is a digital workspace for suppliers to view information during execution of a contract, submit invoices, and track payment status. Suppliers can view Purchase Orders (POs) and plan deliveries accordingly. Once deliveries are made, they are able to…


Trackier is a partner relationship management system. A powerful performance marketing software, according to the vendor, Trackier is a popular tool among agencies, ad networks and advertisers as it provides them with a customizable platform from which to handle their publisher relations…

Mindmatrix Bridge

Mindmatrix is a marketing automation platform encompassing asset management, marketing automation, sales enablement and channel marketing automation functionality.

Channel Mechanics

Channel Mechanics offers software for companies leveraging the channel as their go to market model. Their cloud-based channel enablement platform, channelIT, gives customers tools, data and insights to execute sales and deploy programs with precision targeting.


Channeltivity is a partner relationship management (PRM) software solution offered by Channeltivity, LLC.


Squaredance is a partnership marketing platform that helps DTC brands attract new customers and grow sales in every channel, designed to support digital marketers. Users can connect their digital storefront, launch unlimited campaigns, get matched with media experts, attribute and…


Crossbeam is a partner ecosystem platform from the company of the same name headquartered in Philadelphia. We act as a data escrow service that finds overlapping customers and prospects with your partners while keeping the rest of your data private and secure.


CloudBlue, an Ingram Micro supports subscription, partner, and catalog management for users by helping them to grow their B2B ecosystem. The solution includes CloudBlue Commerce, and CloudBlue Connect.

Kiflo PRM

Kiflo is a PRM platform built to enhance brand awareness, extend the sales footprint, and grow a customer base by creating affiliate, referral, or sales partner programs with software. Kiflo empowers users to manage and optimize partnerships in one place, giving users a solution…


Partnerize from Performance Horizon Group is a SaaS partner automation platform, designed to allow the user to form and grow partnerships, from affiliates to influencers and strategic brand partners.

Wavenet Subscription & Content Manager
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Wavenet Subscription and Content Manager is a comprehensive service delivery platform (SDP). With Wavenet SCM, CSPs can offer a wider variety of dynamic services and customised service bundling to subscribers, with the potential for DCB (Direct Carrier Billing) capability which in…

6D Ventas
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6D's Ventas is an integrated sales and distribution platform for telecoms, that combines distributor management, inventory management, point-of-sale, commission management, advanced data visualization and BI, sales force management and knowledge management. The telecom sales and…

PwC Partner Hub

PwC’s modular, web-based platform, Partner Hub Portal, standardizes information gathering and issuance of partnership related information, while aiming to reduce hours spent on manual processes and mitigating risk. When combined with PwC's managed service approach, the vendor states…

Bamboo Rose B2B Marketplace

The Bamboo Rose Marketplace, from Bamboo Rose headquartered in Boston, is a B2B marketplace for sharing product development ideas and merchandise planning.

Learn More About Partner Relationship Management Software

What Is Partner Relationship Management Software?

Partner relationship management software, or PRM, is used to improve the communication between business and their partners or affiliates. These may include suppliers, distributors, and resellers. Business data such as shipping schedules, marketing materials, campaign materials, and pricing data are made visible and accessible through a PRM via a partner portal/extranet.

PRM software is not to be confused with Customer Relationship Management (CRM) software, which is used to manage relationships between businesses and their customers. Some CRM applications, however, are created with the same roles as PRM which can create confusion when drawing a distinction.

PRM is commonly used by sales and marketing managers to optimize their communication and relationship with partners by the use of portals as well as onboarding, training, and certifications. Having a single platform that allows the business to communicate with multiple partners saves a lot of time and can help improve the consistency of communication as well.

Partner Relationship Management Software Features

Some of the most common features PRM tools have are:

  • Partner workflow for compliance with business rules
  • Partner portal and collaboration tools (e.g. community boards)
  • Partner incentive creation and analytics (e.g. performance tiers, rewards for top performers)
  • Channel marketing automation (e.g. newsletters, product listing updates, etc.)
  • Onboarding and education, partner improvement plans
  • Automated lead distribution with optimization, scoring
  • Deal registration, trial licensing, demo support
  • Offers, discounts, and sales suggestions and guidance
  • Document management and search engine, co-branded collateral
  • Distribution of marketing and sales support material (i.e. partner-oriented sales enablement).
  • Performance insights and KPI benchmarking for partner performance
  • Integration with CRM & ERP, or common business systems

Partner Relationship Management Software Comparison

Before investing in a partner relationship management system, consider the following key points:

  • Ease of Use: PRM tools are meant to simplify the process of communicating through a single platform, which saves the user a lot of time. Make sure the platform you end up purchasing is user-friendly and easy for the rest of your team to learn how to use.
  • Size of Business: Some PRM software, such as Zift Solutions and Impartner are well-suited for midsize, large, and enterprise companies and shouldn’t be considered for smaller businesses. It’s best to measure the size and amount of licenses needed prior to deciding on the right PRM.
  • Partners: Another factor when deciding on the right PRM application involves looking at your partners and choosing a software designed to work best with them. For example, Tune is most compatible for businesses running an affiliate program whereas LeadMethod works best with outside representatives and distributors.

Pricing Information

PRM software prices vary depending on channel operation size. Some partner relationship management solutions may be purchased in a package as part of an ERP or CRM system. Because pricing is very unique to specific business details such as the number of users, it is best to contact the vendor directly for customized quotes.

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Frequently Asked Questions

What does partner relationship management software do?

PRM applications are tools designed to help businesses communicate effectively and more smoothly to outside partners. These may include affiliates, suppliers, distributors, and resellers. They enhance channel collaboration through a single platform visible to all partners, which helps communicate data and enhance onboarding.

What are the benefits of using partner relationship management software?

PRM applications greatly enhance time saved and convenience for businesses in maintaining relationships with partners. This time saved may be utilized within the business to drive up revenue and further increase the number of partners they work with.

How much does partner relationship management software cost?

PRM software prices vary depending mainly on channel operation size. Certain products can be purchased as part of a large enterprise ERP or CRM application suite. Vendors like Oracle, Salesforce, IBM, and SAP often offer these types of solution bundles.

Since pricing for partner relationship management software can vary, it is best to contact the vendor directly for customized quotes.