TreeHouse Interactive sells both a partner management software platform and a marketing automation platform called MarketingView. The marketing automation functionality provides functionality such as lead scoring and nurturing and marketing ROI analytics. Treehouse Interactive was acquired by Im...
Partner Relationship Management Software
Partner Relationship Managment Software Overview
What is Partner Relationship Management Software?
Partner Relationship Management Software (PRM) is designed to improve communications between companies and their business partners. Business partners may include suppliers, distributors, and resellers. This type of software allows companies to make data like shipping schedules, marketing materials, or pricing data available to partners, often through a partner extranet. PRM is sometimes thought to be a subset of CRM.
Partner Relationship Management Features & Capabilities
Here are some of the capabilities products in this category may offer:
Partner workflow for compliance with business rules and protection of information
Partner portal and collaboration tools, e.g. community board
Partner incentive creation and analytics (e.g. performance tiers, rewards for top performers)
Channel marketing automation (e.g. newsletters, product listing updates, etc.)
Reseller onboarding and education, partner improvement plans
Automated lead distribution with optimization, scoring
Deal registration, trial licensing, demo support
Offers, discounts, and sales suggestions and guidance
Document management and search engine, co-branded collateral
Distribution of marketing and sales support material (i.e. partner oriented sales enablement).
Performance insights and KPI benchmarking for partner performance
Integration with CRM & ERP, or commonly used collaboration tools
Pricing varies and is dependent to a degree on channel operation size. Popular ERP and CRM software vendors offer their own PRM solutions including Salesforce.com, IBM, Oracle & Netsuite as well, and SAP, which are meant to integrate with or are available as an extension to these applications. Thus bundle pricing may be available.
Partner Relationship Management Products
Listings (1-18 of 18)
SPS Commerce Fulfillment is a retail cloud services platform with features such as supplier onboarding, EDI compliance, ERP integration, product content management, and sales analytics.
Salesforce Partner Management is a partner relationship management (PRM) software solution offered by Salesforce.
E2Open offers the Channel Shaping Intelligent Application Suite (formerly Zyme), a partner relationship management (PRM) software solution acquired by E2open to add channel management/indirect sales, inventory, and demand capabilities to its supply chain management offerings.
Zift Partner Relationship Management (formerly Relayware) is a cloud-based partnering automation solution that is designed to improve partner performance and increase revenue growth. This solution includes new best practices and processes for channel management as well as best practices for part...
PartnerPortal is a partner relationship management (PRM) software solution offered by Computer Market Research, Ltd.
TUNE Partner Marketing Platform (previously HasOffers) is a flexible SaaS solution for managing marketing partnerships across mobile and web. The vendor's goal is for TUNE to help customers maximize ROI from onboarding through payout with their most important partners, including affiliates, influ...
Channeltivity is a partner relationship management (PRM) software solution offered by Channeltivity, LLC.
Allbound is a cloud-based channel sales and marketing platform that allows organizations to give real-time access to sales enablement, marketing tools and resources in one intuitive mobile-friendly place. With Allbound's next generation PRM, businesses can arm their partners, resellers and distri...
NetSuite Partner Relationship Management is a partner relationship management (PRM) software solution offered by NetSuite.
PartnerPath is a partner relationship management (PRM) software solution offered by PartnerPath.
GoInterpay is a partner relationship management (PRM) software solution offered by GoInterpay.
Magnetrix Partner Communities is designed to be a one stop hub for partner relationship management. This solution provides companies with the following:Branded Partner Portal Custom themes that match your website look and feel, your portal provides that consistent brand experience and identity...
Hawk Incentives (formerly Blackhawk Engagement Solutions) is a partner relationship management (PRM) software solution and company, a property of Blackhawk Networks in Pleasanton, California.
ChannelAssist is a product relationship management (PRM) software solution offered by ChannelAssist, Inc.
IBM Partner Engagement Manager is designed to help business manage relationships with partners and suppliers more efficiently. It facilitates better partner on-boarding and client engagements.
The Bamboo Rose Marketplace, from Bamboo Rose headquartered in Boston, is a B2B marketplace for sharing product development ideas and merchandise planning.
Trackier is a partner relationship management system. A powerful performance marketing software, according to the vendor, Trackier is a popular tool among agencies, ad networks and advertisers as it provides them with a customizable platform from which to handle their publisher relations processe...