Best Partner Relationship Management Software include:
Partner Relationship Management Software Overview
What is Partner Relationship Management Software?
Partner Relationship Management Software (PRM) is designed to improve communications between companies and their business partners. Business partners may include suppliers, distributors, and resellers. This type of software allows companies to make data like shipping schedules, marketing materials, or pricing data available to partners, often through a partner extranet. PRM is sometimes thought to be a subset of CRM.
Partner Relationship Management Features & Capabilities
Here are some of the capabilities products in this category may offer:
Partner workflow for compliance with business rules and protection of information
Partner portal and collaboration tools, e.g. community board
Partner incentive creation and analytics (e.g. performance tiers, rewards for top performers)
Channel marketing automation (e.g. newsletters, product listing updates, etc.)
Reseller onboarding and education, partner improvement plans
Automated lead distribution with optimization, scoring
Deal registration, trial licensing, demo support
Offers, discounts, and sales suggestions and guidance
Document management and search engine, co-branded collateral
Distribution of marketing and sales support material (i.e. partner oriented sales enablement).
Performance insights and KPI benchmarking for partner performance
Integration with CRM & ERP, or commonly used collaboration tools
Pricing varies and is dependent to a degree on channel operation size. Popular ERP and CRM software vendors offer their own PRM solutions including Salesforce.com, IBM, Oracle & Netsuite as well, and SAP, which are meant to integrate with or are available as an extension to these applications. Thus bundle pricing may be available.