Partner Relationship Management Software

Partner Relationship Management Software Overview

Partner relationship management software, or PRM, is used to improve the communication between business and their partners or affiliates. These may include suppliers, distributors, and resellers. Business data such as shipping schedules, marketing materials, campaign materials, and pricing data are made visible and accessible through a PRM via a partner portal/extranet.

PRM software is not to be confused with Customer Relationship Management (CRM) software, which is used to manage relationships between businesses and their customers. Some CRM applications, however, are created with the same roles as PRM which can create confusion when drawing a distinction.

PRM is commonly used by sales and marketing managers to optimize their communication and relationship with partners by the use of portals as well as onboarding, training, and certifications. Having a single platform that allows the business to communicate with multiple partners saves a lot of time and can help improve the consistency of communication as well.

Partner Relationship Management Products

(1-25 of 42) Sorted by Most Reviews

The list of products below is based purely on reviews (sorted from most to least). There is no paid placement and analyst opinions do not influence their rankings. Here is our Promise to Buyers to ensure information on our site is reliable, useful, and worthy of your trust.

Salesforce Partner Management

Salesforce Partner Management is a partner relationship management (PRM) software solution offered by Salesforce.

PartnerStack
Customer Verified

PartnerStack is a partnerships platform built for SaaS, designed to deliver predictable revenue and accelerate growth for software businesses and their partners. The vendor states companies like Intercom, Webflow and Monday.com use PartnerStack to manage and scale their partner…

Impact
Customer Verified

Impact Radius is an affiliate marketing suite, tracking, and tag management system from the company of the same name in Santa Barbara, California. This feature stuffed platform touts tag management without technical assistance for marketers, tracking of all media channels for multi-…

Allbound
Customer Verified

Allbound is a cloud-based channel sales and marketing platform that allows organizations to give real-time access to sales enablement, marketing tools and resources in one mobile-friendly place. With Allbound's PRM, businesses can arm their partners, resellers and distributors with…

SPS Commerce Fulfillment

SPS Commerce Fulfillment is a retail cloud services platform with features such as supplier onboarding, EDI compliance, ERP integration, product content management, and sales analytics.

ImpartnerPRM

TreeHouse Interactive sells both a partner management software platform and a marketing automation platform called MarketingView. The marketing automation functionality provides functionality such as lead scoring and nurturing and marketing ROI analytics. Treehouse Interactive was…

StructuredWeb

An Enterprise-Grade Channel Marketing Automation PlatformStructuredWeb provides prominent technology brands like AWS, IBM, ServiceNow, Google Cloud Platform and Veeam — along with many other growing brands — with a channel marketing automation platform. Since 1999, StructuredWeb…

Referral Rock

Referral Rock is referral marketing software that works alongside the user's business with the goal of helping them get more customers. Referral Rock allows users to automate the ask, nurture multiple shares, align incentives, convert to sales, then repeat. This approach aims to…

TUNE

TUNE Partner Marketing Platform (previously HasOffers) is a flexible SaaS solution for managing marketing partnerships across mobile and web. The vendor's goal is for TUNE to help customers maximize ROI from onboarding through payout with their most important partners, including…

PartnerPath

PartnerPath is a partner relationship management (PRM) software solution offered by PartnerPath.

Reditus

Reditus helps B2B SaaS companies to setup a partner program which can scale beyond their own network.

Expenzing  Supplier Portal

The Expenzing Supplier Portal is a digital workspace for suppliers to view information during execution of a contract, submit invoices, and track payment status. Suppliers can view Purchase Orders (POs) and plan deliveries accordingly. Once deliveries are made, they are able to…

Trackier

Trackier is a partner relationship management system. A powerful performance marketing software, according to the vendor, Trackier is a popular tool among agencies, ad networks and advertisers as it provides them with a customizable platform from which to handle their publisher relations…

xAmplify

A channel marketing automation platform designed for simplicity, xAmplify helps engage partners, generate partner-led leads and enables partners to close deals. It works at any stage of channel maturity. Boasting decades of experience, the vendor states xAmplify is designed with…

Kiflo PRM

Kiflo is a Partner Platform designed for SMBs.The solution helps drive more sales growth from partnerships, and enable partners, share up-to-date material, and streamline the sales process. Kiflo connects to the user's CRM and marketing tools.

Partnerize

Partnerize from Performance Horizon Group is a SaaS partner automation platform, designed to allow the user to form and grow partnerships, from affiliates to influencers and strategic brand partners.

Crossbeam

Crossbeam is a partner ecosystem platform from the company of the same name headquartered in Philadelphia. We act as a data escrow service that finds overlapping customers and prospects with your partners while keeping the rest of your data private and secure.

GoInterpay

GoInterpay is a partner relationship management (PRM) software solution offered by GoInterpay.

Magentrix PRM

Magentrix PRM is designed to be a one stop hub for partner relationship management (PRM). Magentrix PRM features: Branded Channel Partner Portal Custom themes that match a website's look and feel: to provide users with a consistent brand experience and identity. Partner Leads…

Hawk Incentives

Hawk Incentives (formerly Blackhawk Engagement Solutions) is a partner relationship management (PRM) software solution and company, a property of Blackhawk Networks in Pleasanton, California.

TrueCommerce Datalliance VMI

TrueCommerce Datalliance supports replenishment collaboration with their vendor managed inventory system. TrueCommerce acquired Datalliance in September 2017 after TrueCommerce was separated from its parent company HighJump in another deal.

Pega Sales Automation

Pega Sales Automation offers built-in artificial intelligence (AI) and insights that direct sellers with real-time offers, suggested actions, content, and valuable insights on how to build and progress pipeline across accounts. By blending predictive analytics with configurable business…

Tradeshift Engage

Tradeshift Engage is part of the company's suite of e-procurement solutions, that gives sellers free access to collaboration and analytics tools along with what the vendor presents as predictable, prompt payments.

RecVue Enterprise Monetization Platform

The RecVue Enterprise Monetization Platform, from RecVue in Palo Alto, is designed for any combination of subscription-, usage- or consumption-based business models. The platform includes transaction mediation tuned to support high volumes of transactions, a mobile app to capture…

Vartopia

Vartopia provides solutions to the information technology channel designed to help maximize the value of channel incentive programs for all stakeholders. They have a series of interconnected software products that make up the Vartopia Universe.

Learn More About Partner Relationship Management Software

What Is Partner Relationship Management Software?

Partner relationship management software, or PRM, is used to improve the communication between business and their partners or affiliates. These may include suppliers, distributors, and resellers. Business data such as shipping schedules, marketing materials, campaign materials, and pricing data are made visible and accessible through a PRM via a partner portal/extranet.

PRM software is not to be confused with Customer Relationship Management (CRM) software, which is used to manage relationships between businesses and their customers. Some CRM applications, however, are created with the same roles as PRM which can create confusion when drawing a distinction.

PRM is commonly used by sales and marketing managers to optimize their communication and relationship with partners by the use of portals as well as onboarding, training, and certifications. Having a single platform that allows the business to communicate with multiple partners saves a lot of time and can help improve the consistency of communication as well.

Partner Relationship Management Software Features

Some of the most common features PRM tools have are:

  • Partner workflow for compliance with business rules
  • Partner portal and collaboration tools (e.g. community boards)
  • Partner incentive creation and analytics (e.g. performance tiers, rewards for top performers)
  • Channel marketing automation (e.g. newsletters, product listing updates, etc.)
  • Onboarding and education, partner improvement plans
  • Automated lead distribution with optimization, scoring
  • Deal registration, trial licensing, demo support
  • Offers, discounts, and sales suggestions and guidance
  • Document management and search engine, co-branded collateral
  • Distribution of marketing and sales support material (i.e. partner-oriented sales enablement).
  • Performance insights and KPI benchmarking for partner performance
  • Integration with CRM & ERP, or common business systems

Partner Relationship Management Software Comparison

Before investing in a partner relationship management system, consider the following key points:

  • Ease of Use: PRM tools are meant to simplify the process of communicating through a single platform, which saves the user a lot of time. Make sure the platform you end up purchasing is user-friendly and easy for the rest of your team to learn how to use.
  • Size of Business: Some PRM software, such as Zift Solutions and Impartner are well-suited for midsize, large, and enterprise companies and shouldn’t be considered for smaller businesses. It’s best to measure the size and amount of licenses needed prior to deciding on the right PRM.
  • Partners: Another factor when deciding on the right PRM application involves looking at your partners and choosing a software designed to work best with them. For example, Tune is most compatible for businesses running an affiliate program whereas LeadMethod works best with outside representatives and distributors.

Pricing Information

PRM software prices vary depending on channel operation size. Some partner relationship management solutions may be purchased in a package as part of an ERP or CRM system. Because pricing is very unique to specific business details such as the number of users, it is best to contact the vendor directly for customized quotes.

Partner Relationship Management Software Best Of Awards

The following Partner Relationship Management Software offer award-winning customer relationships, feature sets, and value for price. Learn more about our Summer Best Of Awards methodology here.

Best Of Summer 2022 Awards Winners for the Partner Relationship Management category. For Best Relationship, first place is PartnerStack. Second place is Salesforce Partner Management. For Best Feature Set, first place is PartnerStack. Second place is Salesforce Partner Management.

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Frequently Asked Questions

What does partner relationship management software do?

PRM applications are tools designed to help businesses communicate effectively and more smoothly to outside partners. These may include affiliates, suppliers, distributors, and resellers. They enhance channel collaboration through a single platform visible to all partners, which helps communicate data and enhance onboarding.

What are the benefits of using partner relationship management software?

PRM applications greatly enhance time saved and convenience for businesses in maintaining relationships with partners. This time saved may be utilized within the business to drive up revenue and further increase the number of partners they work with.

How much does partner relationship management software cost?

PRM software prices vary depending mainly on channel operation size. Certain products can be purchased as part of a large enterprise ERP or CRM application suite. Vendors like Oracle, Salesforce, IBM, and SAP often offer these types of solution bundles.

Since pricing for partner relationship management software can vary, it is best to contact the vendor directly for customized quotes.