TrustRadius: an HG Insights company

PostUp

Score2.6 out of 10

3 Reviews and Ratings

What is PostUp?

Email marketing and audience development solution to grow, engage and monetize audiences​

Categories & Use Cases

Media

WYSIWYG email editor.
PostUp reporting and bot/spam appliance detection.

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Top Performing Features

  • WYSIWYG email editor

    Users can create html emails through a drag-and-drop interface, without html coding knowledge.

    Category average: 8.3

  • Dashboards

    Users can create, customize and share dashboards, which provide an overview of the most important metrics.

    Category average: 8

  • Standard reports

    The software offers pre-built reports with metrics standard to the category.

    Category average: 8.4

Areas for Improvement

  • Custom reports

    Users can create custom reports.

    Category average: 7.3

  • Email deliverability reporting

    The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.

    Category average: 8.7

  • List management

    This involves creating, filtering, editing, merging and de-duping lists of contacts.

    Category average: 8.3

Why I would recommend PostUp!

Pros

  • It is set up in a way that is very easy to learn how to use.
  • The features cover everything I can even imagine for what I am using it for.
  • Their help desk is very responsive.

Cons

  • There was a recent update they did that was sort of hard to get adjusted to, things weren't in the same spot as normal and it was sort of difficult learning where things were located now.
  • It only shows you 7 mailings at a time by default, it would be nice to be able to change the default setting to whatever is preferred.
  • In the "server" I wish there was a way to filter by department, not just by users.

Return on Investment

  • It makes scheduling emails very easy.
  • It was very easy to learn how to use/get adjusted to.
  • We are able to keep track of scheduled mailings across all departments which is very convenient.

Other Software Used

ON24, Mavenlink