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FOCUS by Reynolds and Reynolds

FOCUS by Reynolds and Reynolds

Overview

What is FOCUS by Reynolds and Reynolds?

FOCUS is a customer relationship management (CRM) solution offered by Reynolds and Reynolds. According to the vendor, it aims to redefine how businesses manage customer relationships and sales processes. FOCUS is said to be suitable for businesses of all sizes, from small dealerships to large enterprises....

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Recent Reviews
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Reviewer Pros & Cons

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Pricing

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What is FOCUS by Reynolds and Reynolds?

FOCUS, by Reynolds and Reynolds, is a CRM that identifies the most profitable activities for salespeople and serving them up. It ensures sales processes are followed, and that users can manage every customer interaction as it happens.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is FOCUS by Reynolds and Reynolds?

FOCUS is a customer relationship management (CRM) solution offered by Reynolds and Reynolds. According to the vendor, it aims to redefine how businesses manage customer relationships and sales processes. FOCUS is said to be suitable for businesses of all sizes, from small dealerships to large enterprises. It caters to a wide range of professions and industries, including automotive dealerships, sales teams, business development managers, and sales managers.

Key Features

XtreamService: According to the vendor, XtreamService is designed to identify high-quality leads that may be overlooked. By combining transactional, behavioral, and demographic data, it aims to produce targeted sales leads. The vendor claims that XtreamService segments data to improve customer retention, trade-ins, and inventory turnover. Additionally, it provides a dashboard to track leads and their performance.

Reynolds Integrated Telephone System: The vendor states that the Reynolds Integrated Telephone System displays customer information on screen when a call comes in, allowing for authentic engagement and tailored calling experiences. It is said to set reminders and schedule follow-up calls if a call comes in while busy. The system is also claimed to extend access to any mobile device for call tracking and evaluation.

FOCUS: According to the vendor, FOCUS prioritizes customers most likely to buy, aiming to increase sales team efficiency. It offers a seamless desktop-to-mobile workflow for salespeople and provides real-time data and insights to coach sales reps and improve performance. The vendor states that FOCUS automates customer communication with results-based workflows and utilizes a single unique identifier for accurate information at every touchpoint.

eNewsletter: The vendor claims that the eNewsletter feature delivers relevant information on a consistent monthly cadence. It aims to move customers and prospects through the buying process with a branded newsletter. According to the vendor, it tracks newsletter views and clicks to measure engagement and provides relevant, engaging content from automotive industry experts. The eNewsletter is also said to generate service and sales leads based on newsletter engagement.

FOCUS by Reynolds and Reynolds Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
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Comparisons

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Reviews and Ratings

(3)

Attribute Ratings

Reviews

(1-1 of 1)
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Score 1 out of 10
Vetted Review
Verified User
Incentivized
I train other employees and use Focus myself daily.
Focus is a CRM that retains all customer information.
  • Daily work plan
  • Detailed reports
  • Sometimes you cannot see the calls on the customer profile
  • In my opinion, it is not easy to use
  • I think the reporting can be overwhelming for some
  • From experience, the appointments do not show up in the daily work plan
It works because it's the only thing we have to use however Reynolds does not work well with others, I.E., third-party vendors, etc. When it's up for renewal I will strongly suggest we switch.
Sales Force Automation (9)
13.333333333333332%
1.3
Customer data management / contact management
20%
2.0
Workflow management
10%
1.0
Territory management
20%
2.0
Opportunity management
20%
2.0
Integration with email client (e.g., Outlook or Gmail)
10%
1.0
Contract management
10%
1.0
Quote & order management
10%
1.0
Interaction tracking
10%
1.0
Channel / partner relationship management
10%
1.0
Customer Service & Support (3)
20%
2.0
Case management
30%
3.0
Call center management
20%
2.0
Help desk management
10%
1.0
Marketing Automation (2)
10%
1.0
Lead management
10%
1.0
Email marketing
10%
1.0
CRM Project Management (3)
50%
5.0
Task management
60%
6.0
Billing and invoicing management
10%
1.0
Reporting
80%
8.0
CRM Reporting & Analytics (3)
36.666666666666664%
3.7
Forecasting
20%
2.0
Pipeline visualization
10%
1.0
Customizable reports
80%
8.0
Customization (4)
10%
1.0
Custom fields
10%
1.0
Custom objects
10%
1.0
Scripting environment
10%
1.0
API for custom integration
10%
1.0
Security (2)
40%
4.0
Role-based user permissions
50%
5.0
Single sign-on capability
30%
3.0
Social CRM (2)
10%
1.0
Social data
10%
1.0
Social engagement
10%
1.0
Integrations with 3rd-party Software (2)
10%
1.0
Marketing automation
10%
1.0
Compensation management
10%
1.0
Platform (1)
10%
1.0
Mobile access
10%
1.0
  • Slows people down trying to learn it
  • Every option in there costs more money so the executives do not want to pay for things such as click to call
We have always used Reynolds however I have seen other CRMs that are more user friendly.
I think overall it's not a good platform
Support is phenomenal however they have a ton of practice because people need to call them so often.
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