Tailwind

Score5.6 out of 10

34 Reviews and Ratings

Community insights

TrustRadius Insights for Tailwind are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

User-Friendly Interface: Users have consistently praised the user-friendly interface of Tailwind, with many stating that it sets the software apart from other complicated and stressful programs in the market. The intuitive design makes scheduling posts, staying connected with the community, and navigating through various features effortless.

Helpful Tutorial Videos: Several reviewers have found the tutorial videos provided by Tailwind to be incredibly helpful in getting started and maximizing their use of the software. These step-by-step guides serve as valuable resources for understanding all the features and functionalities offered by Tailwind.

Effective Scheduling Tools: Many users appreciate Tailwind's powerful scheduling tools, including its ability to determine the best time to pin and automate pinning. This feature saves users guesswork and allows them to be more active on platforms like Pinterest. Additionally, users value being able to schedule pins at preferred times, reschedule pins automatically, and loop pins to ensure regular showcasing of their best content on boards.

Reviews

13 Reviews

Most robust Pinterest scheduling tool available

Rating: 8 out of 10

Incentivized

April 17, 2025

Use Cases and Deployment Scope

Tailwind streamlines the process for staying active on Pinterest with the least amount of time and effort. Though there are definitely ways the platform can improve, it is still the best option for Pinterest managers to optimize their clients' presence on the platform, increasing both engagement and ultimately more sales.

Pros

Scheduling Pins
Spacing out repins

Cons

In my opinion, Tailwind likes to introduce features no one asks for, while failing to address glitches with it's core functionality
Return to their core use
In my opinion, the Tailwind interface is not very user friendly and experiences glitches frequently

Likelihood to Recommend

I think Tailwind is best for ecommerce based businesses and bloggers. In my experience, it is the best platform for scheduling pins to optimize traffic and sales to websites. However, I have seen limited success for location-based businesses where foot traffic is the goal (such as Museums, event venues, parks, and other places of interest).

Verified User

C-Level Executive in Marketing (1-10 employees)

Vetted Review

Don't waste your money and use another platform

Rating: 1 out of 10

Incentivized

December 10, 2024

Use Cases and Deployment Scope

We used it at the request of my vendors to have a Tailwind account to post to Pinterest. However, they seemed to have a lot of problems and missed posts that had to be then rescheduled. They also have a pin-developing system, which no one used as it was poorly designed, and they told me it was useless. The AI they also never used as it was useless, so it was just used as a way to schedule posts, so you're paying a lot of money just to schedule posts to Pinterest.

Pros

schedule pins mostly at times you set but not perfect
reschedule the pins it missed when you manually reset them

Cons

non intuitive platform, poorly designed and poor information
design system is useless and none of my vendors used it it was so bad.
expensive as it was just used for scheduling pins.
AI is a waste of time and you pay for something that is useless
no refund policy. Once you pay they will never refund.
They say they send a reminder 30 days before you resubscribe but that was not the case and I see lots of people have this same issue
Support is atrocious lack understanding not just of there own platform but of what customers are using their platform for.
Unethical company. Even when you cancel they still charge you.

Likelihood to Recommend

Tailwind can schedule your Pinteret pins, but it's an expensive platform to do this, and given it seems to miss many, it does not even do this well. Further, they continue to get you to reconnect, so it is cumbersome and poorly designed. We used it only because our vendors wanted it, but it's been a total waste of money given how poorly designed it is, how buggy it is and how useless the other so-called services they provide are. Go somewhere else as there are way better solutions as we have now found.

Verified User

C-Level Executive in Corporate (1-10 employees)

Vetted Review

Tailwind - the scheduler that used to be great

Rating: 1 out of 10

Incentivized

January 22, 2024

Use Cases and Deployment Scope

I have used Tailwind since 2017 in different capacities as Pinterest (and Tailwind itself) has changed over time. I used to use the scheduler extension, community boards, and analytics almost daily to schedule all of my pins, and it was great for that. However, as Pinterest's interests shifted, Tailwind changed, adding quite a few tools I don't have a use for. A year ago, I downgraded to the free version, as I felt like it just wasn't meeting my specific needs for the cost. I now use it solely to share 3-4 pins a month to communities.

Pros

Pin creation and scheduling
Sharing pins to communities

Cons

Since an update a year or two ago, the website is slow and less intuitive
They offer too many features that
The lower pricing tiers should offer more value for cost and be available as monthly plans
Analytics ("Insights") often don't work or aren't accurate
The UI is a bit clunky across the board - from browser extensions to the dashboard and throughout the new website

Likelihood to Recommend

Tailwind may work for beginners just learning to build their social media presence. I don't think it's the best way to get Pinterest engagement anymore, and they don't offer much compared to other social media schedulers. When they focused solely on Pinterest, they were great, but as they've branched out into other areas (emails, marketing plans, Instagram sharing) they let their Pinterest product stagnate. I already have a social media scheduler that includes quite a few more platforms and features most social media managers or comms teams really need and use on a day-to-day basis and it costs less, so I have a hard time thinking of people I'd recommend try Tailwind, honestly.

Verified User

Director in Marketing (1-10 employees)

Vetted Review

Love It! Tailwind for social media

Rating: 10 out of 10

Incentivized

February 24, 2021

Use Cases and Deployment Scope

We use Tailwind for our two non-profit organizations for Pinterest and Instagram. It has made it so easy to stay up on scheduling our pins and our Instagram posts that our engagement and followers have grown substantially because of using Tailwind. We also love that for Instagram there is SmartBio where a person can link directly to that post and for Pinterest, we love the community section where others can find and pin your posts.

Pros

Scheduling Pins on more than one Board across a time frame.
Scheduling Instagram posts at recommended times.
Using Smart Bio for links from Instagram directly to our website.

Cons

When you add a link to your post and add the caption, it goes to the first line and not where I had the cursor. I do not want the link to be the first thing people read.
The Tailwind Create is fun and helpful but still hard to use.

Likelihood to Recommend

I have recommended Tailwind to a number of different companies to help with their scheduling of their Instagram and Pinterest posts. Many of them have started using Tailwind and are finding it worthwhile. I have also recommended it to many bloggers for their use and it has worked well for them as well.

Verified User

Director in Marketing (1-10 employees)

Vetted Review

Social Media for Recruitment

Rating: 10 out of 10

Incentivized

December 2, 2019

Use Cases and Deployment Scope

We use Tailwind to raise Mental Health Awareness, as it directly relates to our clients, and also as a means of recruiting on social media platforms such as Pinterest. Overall, interested candidates see our social media pages and see what we are passionate about, the events we are a part of and want to be a part of our organization. Through the utilization of Tailwind, we can keep our social media page updated and active without dedicating too much time to scrolling on Pinterest or stressing about how many pins to post each day.

Pros

The extension for Chrome and Safari has been EXTREMELY helpful. Through research and continuing education, we frequently see information we'd like to share with our audience and the extension has made this so easy.
The SmartLoop feature is great for times when we get busy and may not have the time to add new things to our queue. I know even if I had zero time to devote to social media that day, I was still active and getting information to our candidates.
Interface is extremely user friendly. A lot of time these programs that are supposed to help us and bring ease to our workload are so complicated and intense that they cause more stress than they relieve. This is not true with Tailwind. Tailwind is easy to use and truly does take a load of stress off us as an organization.

Cons

I can not wait for the day that Tailwind has a functionality for Twitter and Facebook, this would be my number one item for improvement.

Likelihood to Recommend

Tailwind is a time-saver, and an effective way to reach an intended audience. With the ability to join communities, share information, and expand your following, organizations should all be jumping on the Tailwind bandwagon.

Xavier Knight

Behavior Health Technician Supervisor at George Junior Republic (201-500 employees)

Vetted Review

Tailwind for Small, Up and Coming, Business

Rating: 7 out of 10

Incentivized

November 25, 2019

Use Cases and Deployment Scope

We use Tailwind to manage our Pinterest activity for our website. We have found that it is difficult to manage multiple social media accounts, stay active, promote community, and still produce great content for our clients. Through using Tailwind, we can do all of these things with ease. I am the primary user of Tailwind in our company because I am in charge of all social media posting. I am thankful for a program that creates stress-free planning and posting, as well as connecting to the community we serve.

Pros

Smart Loop is an online businesses BEST FRIEND. It makes promoting your product so easy and stress-free. I created our smart loop, and now I can add to it when we have success with a new post as well as schedule posts from the community.
The interface of the program is extremely user-friendly. It makes scheduling posts, and as I've already stated, staying connected with the community, an absolute breeze!
Tutorial videos on Tailwind are incredibly helpful. They walk you step by step through the features of Tailwind, so you don't miss a thing. They are always there for reference too, which is nice. This has been so helpful, so I didn't have to dedicate hours of learning a new product, but instead, it got straight to helping our business.

Cons

The main menu could be a little more basic, then offering options to navigate away from the main screen. I feel the main screen jumps right into the product, which can be a bit overwhelming.
The community features are nice, but it does take a bit of time to build your tribe. Perhaps there could be an algorithm that creates a tribe you can look through based on your content.

Likelihood to Recommend

Tailwind is perfect for an up and coming business. It allows you to manage, monitor, and connect, which is whatever small business needs! It has easy to learn with its step by step tutorials. It is ahead of its time in social media operations, and I'm sure it will continue to update features to serve its customers best.

Kate Knight

Virtual Assistant at Health and Willness (1-10 employees)

Vetted Review

Tailwinds will blow you away!

Rating: 9 out of 10

Incentivized

November 21, 2019

Use Cases and Deployment Scope

Tailwind is currently being used by my companies marketing, design and public relations teams. At this time it is benefiting the whole organization but not used by the whole organization. This software is mostly beneficial for planning, tracking and evaluating progress for posts on Instagram and pins on Pinterest. This software address the issue of posting scheduled pins to Pinterest, which for a long time was not an option with other scheduling sites.

Pros

The scheduling algorithm it uses to give Pinterest posts the best exposure is one of my favorite tools to use.
The weekly summary is great, It's nice to see front and center how many new followers you have each week.
The sidebar of your "most followed boards" is nice as well as it shows what your engagement is on those boards so you know right when you log in what is working well for you.
The Pin Inspector feature helps you as a creator put into perspective what is working across the board. It helps to let you know if you are standing out or if you are one of the many succeedings in your niche.

Cons

I personally don't like or use the "Tribes" section. I understand why some may like it but to me, I don't find collaboration with niche, like-minded people to be very helpful or inspiring.
Just recently Tailwind has expanded to include Instagram as a platform to post and right now there just seems to be a fair amount of kinks that they are working through. I imagine it will get better and smooth out over time but as of now, it is still in beta mode.
At this time you can see blog insights, utilize Instagram and Pinterest but those are the only platforms they offer. If you are looking for an all-included platform manager this might not be the best platform for you.

Likelihood to Recommend

For marketing professionals who incorporate a blog or creative/fun elements in their company and brand Tailwind is an excellent platform to use for managing Pinterest and Instagram. If your brand would not come across well on Pinterest then I would suggest not using this software for Instagram only.

Joanna Knight

Recruiter in Human Resources at Girls Scouts Western Pennsylvania (1001-5000 employees)

Vetted Review

Grow your Pinterest account with ease!

Rating: 9 out of 10

Incentivized

July 17, 2019

Use Cases and Deployment Scope

We use Tailwind to schedule our Pinterest and Instagram posts well in advance. We also use it to collaborate with other business owners, bloggers, and influences to find unique and relevant content that our followers would enjoy and to share our content, that may be relevant to other businesses, in the same niche. Tailwind allows us to provide fresh and relevant content on a continual / regular schedule - something you can't always do when you are scheduling manually the day of.

Pros

Tailwind posts all of your scheduled "Pins" on Pinterest as "new" pins.
Tailwind provides appropriate, popular, and relevant hashtags when you schedule an Instagram post.
Tailwind's development team listens to its users and they are continually looking for ways to improve and optimize their platform.
Tailwind provides a lot of good tips and information on their YouTube channel about the best way to optimize your Pinterest account, and their application makes it super easy to do.

Cons

Occasionally Tailwind's load time is slow. If you have a large number of pins saved in drafts scrolling through the content and pages can be time-consuming.
Tailwind provides an amazing opportunity to collaborate with other bloggers, writers, business owners, influences, etc. through their "Tribes." However, the built-in chat feature, through which you communicate with fellow Tribe Members, can be hard to follow and keep up with -- so we oftentimes miss important messages from fellow tribe members.
If you're like us and want to check the link for every single pin that you "repin" to ensure you're not sending your readers to spam... it can be very time consuming because you have to make multiple clicks from within the scheduler to find out where the pin link directs you.

Likelihood to Recommend

Tailwind is perfect for users who want to grow their Pinterest or Instagram accounts. It is well suited for the person who likes to collaborate, plan ahead, schedule your social media in advance, and share your content with other users. It's a win/win for everyone involved. I can share content, provided by other tribe members, that I know my readers and followers will love and enjoy - which will keep them coming back for more. Likewise, I am able to share my content, and hopefully have another blogger or business owner, whose readers may enjoy and appreciate my content, share my content as well. Tailwind is really perfect for businesses or all sizes... even more appropriate for the 1-man-show who is trying to schedule it. Tailwind is lies suited for those who aren't tech savvy as some general teach savviness is required.

Verified User

Partner in Corporate (1-10 employees)

Vetted Review

A great tool to keep your Instagram feed up-to-date and engaging!

Rating: 9 out of 10

Incentivized

January 7, 2019

Use Cases and Deployment Scope

I use Tailwind to create and schedule my organization's Instagram posts. As a one-person marketing department for a small independent school, I have a lot of roles and responsibilities to juggle, and being able to batch schedule our Instagram posts is a huge help to me. Tailwind helps me be more thoughtful and strategic about our Instagram posts.

Pros

One of the very few tools that allows you to preschedule Instagram posts.
Suggested hashtag feature is very helpful.

Cons

I wish you could do multi-image posts on Instagram.
I would love even more depth in the suggested hashtag function, with clusters of related hashtags I could easily add.

Likelihood to Recommend

Tailwind is perfect for a small marketing shop where you simply need to be able to queue up Instagram posts. It works for Pinterest as well, but that's not a platform we use very often. It is very helpful to be able to plan out and visualize an entire IG series of posts in advance, and very few other scheduling platforms work with Instagram's API these days. I haven't delved deeply into the analytics tools, but I believe they would be very useful as well for a larger organization.

Verified User

Administrator (11-50 employees)

Vetted Review

Great Idea & Well Organized (But, Did Not See Any ROI)

Rating: 8 out of 10

Incentivized

December 28, 2018

Use Cases and Deployment Scope

I sell sheet music on my education website and an overwhelming majority of my traffic comes from Pinterest. Like all things social media related, Pinterest has its method of preferring your pins to show to others and one way that it does this is by rewarding you the more active you are. This means that the more you pin, the more preference you get in other people's feeds. Tailwind helps you gain recognition on Pinterest by strategically pinning for you at set intervals throughout the day. I wanted to maximize my presence on Pinterest since this was the proven traffic source for my website so I tried out Tailwind to help promote my website.

Pros

Tailwind takes the guesswork out of when to know the best time to pin (there are higher yield pinning times and they have figured this out for you).
Tailwind automates pinning so you can receive preference from Pinterest as a more active user and have your pins shown to more people.
Tailwind also does it's best to reach out and educate you about how to get the most out of their service.

Cons

The honest truth is that I just did not see an increase in my sales which is the ultimate litmus test if a service is working. Maybe I just did not give it enough time? Maybe my market is just too small to receive the benefits from this service?
Also, I truly did not see dramatic increases in my page views. Nothing elevated to numbers that would have made it worthwhile for me to extend my free trial into a paid membership. Again, that could be for reasons listed above.

Likelihood to Recommend

Tailwind has mastered automation. They made it really easy to increase my presence on Pinterest. Along the way of my free trial, they sent really great tutorials about how to best use the service. This being said, they would be ideal for any brand that is looking to get noticed on social media. Facebook is pretty much a dying service in my opinion, and Pinterest is a huge platform where people go to discover. It is overlooked by many but definitely has some compelling stats to prove why it is a great place to get noticed and direct people to your website.

heather figi

Founder/CEO in Marketing at Music for Young Violinists (1-10 employees)

Vetted Review

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Grow your Pinterest account with ease!

Rating: 9 out of 10

Incentivized

July 17, 2019

Use Cases and Deployment Scope

Pros

Tailwind posts all of your scheduled "Pins" on Pinterest as "new" pins.
Tailwind provides appropriate, popular, and relevant hashtags when you schedule an Instagram post.
Tailwind's development team listens to its users and they are continually looking for ways to improve and optimize their platform.
Tailwind provides a lot of good tips and information on their YouTube channel about the best way to optimize your Pinterest account, and their application makes it super easy to do.

Cons

Occasionally Tailwind's load time is slow. If you have a large number of pins saved in drafts scrolling through the content and pages can be time-consuming.
Tailwind provides an amazing opportunity to collaborate with other bloggers, writers, business owners, influences, etc. through their "Tribes." However, the built-in chat feature, through which you communicate with fellow Tribe Members, can be hard to follow and keep up with -- so we oftentimes miss important messages from fellow tribe members.
If you're like us and want to check the link for every single pin that you "repin" to ensure you're not sending your readers to spam... it can be very time consuming because you have to make multiple clicks from within the scheduler to find out where the pin link directs you.

Likelihood to Recommend

Verified User

Partner in Corporate (1-10 employees)

Vetted Review