Great Idea & Well Organized (But, Did Not See Any ROI)
heather figi | TrustRadius Reviewer
December 28, 2018

Great Idea & Well Organized (But, Did Not See Any ROI)

Score 8 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Tailwind

I sell sheet music on my education website and an overwhelming majority of my traffic comes from Pinterest. Like all things social media related, Pinterest has its method of preferring your pins to show to others and one way that it does this is by rewarding you the more active you are. This means that the more you pin, the more preference you get in other people's feeds. Tailwind helps you gain recognition on Pinterest by strategically pinning for you at set intervals throughout the day. I wanted to maximize my presence on Pinterest since this was the proven traffic source for my website so I tried out Tailwind to help promote my website.
  • Tailwind takes the guesswork out of when to know the best time to pin (there are higher yield pinning times and they have figured this out for you).
  • Tailwind automates pinning so you can receive preference from Pinterest as a more active user and have your pins shown to more people.
  • Tailwind also does it's best to reach out and educate you about how to get the most out of their service.
  • The honest truth is that I just did not see an increase in my sales which is the ultimate litmus test if a service is working. Maybe I just did not give it enough time? Maybe my market is just too small to receive the benefits from this service?
  • Also, I truly did not see dramatic increases in my page views. Nothing elevated to numbers that would have made it worthwhile for me to extend my free trial into a paid membership. Again, that could be for reasons listed above.
1 - My organization uses Tailwind for advertising, promotion, educating, gaining a brand presence and as a funnel to direct patrons to our website.

Pinterest (which is what Tailwind specializes in) directs about 90% of my website traffic and we chose to explore Tailwind as a way to advertise our website and direct prospects to our website.
  • Tailwind effortlessly increased my presence on Pinterest.
  • Tailwind requires some learning from the user but overall is pretty easy to figure out.
  • Tailwind did not increase my ROI.
  • Tailwind slightly increased my Pinterest views and followers but not enough for me to extend beyond the free trial.
Tailwind has mastered automation. They made it really easy to increase my presence on Pinterest. Along the way of my free trial, they sent really great tutorials about how to best use the service. This being said, they would be ideal for any brand that is looking to get noticed on social media. Facebook is pretty much a dying service in my opinion, and Pinterest is a huge platform where people go to discover. It is overlooked by many but definitely has some compelling stats to prove why it is a great place to get noticed and direct people to your website.

Tailwind Feature Ratings

Content planning and scheduling
10
Audience targeting
9
Content optimization
9
Workflow management
10
Automated routing and prioritization
10
Bulk actions
10
Lead generation
10
Content marketing
5
Paid media management
7
Campaigns and promotions
7
Pinterest
10
Campaign success analytics
10
Real-time tracking
10
Competitor analysis
5
Mobile access
Not Rated