Ternair

The Ternair Marketing Cloud is a marketing automation platform offered by Ternair. According to the vendor, this platform aims to assist businesses in collecting, managing, and activating customer data for personalized marketing campaigns. It is designed for companies of varying sizes, including small to large-sized organizations in industries such as marketing, sales, e-commerce, publishing, event organizing, broadcasting, media, financial services, and retail.

Key Features

Lead Generation: According to the vendor, the platform allows businesses to consolidate lead registration from various sources into a centralized system. Leads can be qualified based on interactions, behavioral data, and customer profiles, and seamlessly fed into the CRM system.

360 Degree Customer View: The vendor claims that the platform enables businesses to gather, clean, and merge customer data from multiple sources into a single profile database. It automatically identifies and merges customer data to create a comprehensive "golden record" for each customer. The platform also allows for the generation of dynamic calculated attributes and the creation of hyper-segments for personalized interactions.

Data Connectivity: The platform offers real-time data connectivity, allowing marketers to easily edit, combine, and activate data from various sources. Marketers can segment and transform data to gain customer insights and enhance targeting. The vendor states that campaigns can be launched both online and offline, triggered by customer relationships, without the need for data exporting and importing.

Omnichannel Marketing: According to the vendor, the platform facilitates the creation of personalized and automated marketing campaigns across multiple channels. Marketers can deliver relevant content based on customer behavior and preferences, coordinating efforts across email, mobile, website, social media, print, telemarketing, customer service, and sales. The platform aims to provide a seamless customer experience across all touchpoints.

Marketing Automation: The platform offers automation of marketing processes and workflows, aiming to save time and improve efficiency. Marketers can nurture leads and customers with relevant content at the right time. The vendor claims that AI and advanced analytics are utilized to optimize campaigns and make data-driven decisions. Personalized marketing messages can be created based on customer data and behavior.

Content Personalization: The platform allows for the delivery of personalized content to customers based on their preferences and behavior. Marketers can create dynamic content blocks that adapt to individual customer profiles and tailor content based on segments and preferences. The vendor suggests that personalized messaging can help increase engagement and conversion rates.

Automated Content: The platform offers automated content capabilities for newsletters, onboarding, and website engagement, aiming to free up employees' time for the creative process. According to the vendor, this feature provides a more efficient way to create engaging content.

Precisely the Right Information: The platform aims to present the right information to readers, visitors, and advertisers at the right time. According to the vendor, data is utilized to assess motivations and needs, enabling personalized and considerate communication.

Increase Paying Subscribers: The vendor claims that the platform can help encourage readers and visitors to take out (trial) subscriptions. By leveraging data insights, marketers can personalize content and call-to-actions for effective conversion.