Name: Ternair
Author: Ternair

Help Desk

Web and Video Conferencing

Customer Support

Mind Mapping

Development

Business Intelligence (BI)

Collaboration

Interactive Voice Response (IVR)

VoIP

Enterprise

Accounting

Cryptocurrency Mining

Financial Close

SaaS Spend Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

On-Demand Payment

Payroll

Professional Employer Organizations (PEO)

Resume Parsing

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

AI Agent Builder

App Development

Change and Configuration Management

Cloud Storage

Dynamic Application Security Testing (DAST)

Enterprise Backup

Fraud Detection

Integrated Development Environment (IDE)

Integration Platform as a Service (iPaaS)

Network Access Control (NAC)

Network Function Virtualization (NFV)

Network Performance Monitoring

Remote Support

Security Validation

Software Defined Storage (SDS)

Solid State Drives

Storage Area Network

Virtual Desktop Infrastructure (VDI)

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Business Card Scanning

Consumer Ratings & Reviews

Content Management

Data Management

Digital Signage

Email Management

Email Marketing

Marketing Automation

Marketing OS

Online Reputation Management

Real-Time Interaction Management

Retail Media Advertising

SMS Marketing

Search Marketing Intelligence

Social Media Management

Social Media Publishing

Survey & Forms Building

Video Streaming

Web Analytics

Webinar

Marketing

Field Service Management

Project Management

Professional Services

Customer Relationship Management (CRM)

Sales

Security Information and Event Management (SIEM)

Security

Equation Editors

Forestry

Insurance Agency Management

Intelligent Document Processing

Law Practice Management

Online Voting

Real Estate Property Management

Vertical-Specific

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The Ternair Marketing Cloud is a marketing automation platform offered by Ternair. According to the vendor, this platform aims to assist businesses in collecting, managing, and activating customer data for personalized marketing campaigns. It is designed for companies of varying sizes, including small to large-sized organizations in industries such as marketing, sales, e-commerce, publishing, event organizing, broadcasting, media, financial services, and retail.

**Key Features**

**Lead Generation**: According to the vendor, the platform allows businesses to consolidate lead registration from various sources into a centralized system. Leads can be qualified based on interactions, behavioral data, and customer profiles, and seamlessly fed into the CRM system.

**360 Degree Customer View**: The vendor claims that the platform enables businesses to gather, clean, and merge customer data from multiple sources into a single profile database. It automatically identifies and merges customer data to create a comprehensive "golden record" for each customer. The platform also allows for the generation of dynamic calculated attributes and the creation of hyper-segments for personalized interactions.

**Data Connectivity**: The platform offers real-time data connectivity, allowing marketers to easily edit, combine, and activate data from various sources. Marketers can segment and transform data to gain customer insights and enhance targeting. The vendor states that campaigns can be launched both online and offline, triggered by customer relationships, without the need for data exporting and importing.

**Omnichannel Marketing**: According to the vendor, the platform facilitates the creation of personalized and automated marketing campaigns across multiple channels. Marketers can deliver relevant content based on customer behavior and preferences, coordinating efforts across email, mobile, website, social media, print, telemarketing, customer service, and sales. The platform aims to provide a seamless customer experience across all touchpoints.

**Marketing Automation**: The platform offers automation of marketing processes and workflows, aiming to save time and improve efficiency. Marketers can nurture leads and customers with relevant content at the right time. The vendor claims that AI and advanced analytics are utilized to optimize campaigns and make data-driven decisions. Personalized marketing messages can be created based on customer data and behavior.

**Content Personalization**: The platform allows for the delivery of personalized content to customers based on their preferences and behavior. Marketers can create dynamic content blocks that adapt to individual customer profiles and tailor content based on segments and preferences. The vendor suggests that personalized messaging can help increase engagement and conversion rates.

**Automated Content**: The platform offers automated content capabilities for newsletters, onboarding, and website engagement, aiming to free up employees' time for the creative process. According to the vendor, this feature provides a more efficient way to create engaging content.

**Precisely the Right Information**: The platform aims to present the right information to readers, visitors, and advertisers at the right time. According to the vendor, data is utilized to assess motivations and needs, enabling personalized and considerate communication.

**Increase Paying Subscribers**: The vendor claims that the platform can help encourage readers and visitors to take out (trial) subscriptions. By leveraging data insights, marketers can personalize content and call-to-actions for effective conversion.


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70% of marketers say Marketing Automation software is critical to their goals. Find the right tool for you.

The Buyer's Guide to Marketing Automation

Marketing Automation is a subset of Enterprise Marketing Management. Marketing automation software nurtures leads with relevant content, and then routes prospects to a sales rep at the optimal point in the buying process. Key functionality includes:

- Automated marketing campaigns & click tracking
- Email, landing pages and online registration pages
- Lead scoring, lead nurturing & lead management
- Analytics and reporting

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

WYSIWYG email editor

Users can create html emails through a drag-and-drop interface, without html coding knowledge.

Dynamic content

Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).

Ability to test dynamic content

Users can test dynamic content prior to launching a campaign.

Landing pages

Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.

A/B testing

Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.

Mobile optimization

Users can easily optimize emails and landing pages for mobile devices.

Email deliverability reporting

The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.

List management

This involves creating, filtering, editing, merging and de-duping lists of contacts.

Triggered drip sequences

The software allows users to set up automatic / drip email campaigns triggered by certain events.

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

Lead nurturing automation

Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.

Lead scoring and grading

Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.

Data quality management

The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.

Automated sales alerts and tasks

The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.

Lead segmentation and distribution

Facilitates the distribution and assignment of leads to sales representatives or teams, ensuring a fair and efficient allocation of leads for follow-up and conversion.

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

Calendaring

The software helps users maintain a calendar of all marketing activities.

Event/webinar marketing

Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

Social sharing and campaigns

Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.

Social profile integration

The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

Dashboards

Users can create, customize and share dashboards, which provide an overview of the most important metrics.

Standard reports

The software offers pre-built reports with metrics standard to the category.

Custom reports

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.

Role-based workflow & approvals

Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.

Customizability

Users can customize their instance with features like custom fields and custom objects.

Integration with Salesforce.com

The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

Integration with Microsoft Dynamics CRM

The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

Integration with SugarCRM

The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

Third-party software integrations

Integration functionality with third-party or in-house systems.

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Ternair

Overview

What is Ternair?