We use Tweepi in our social media and SEO departments. Its use is specific to Twitter, therefore, it is just used in these areas. We use Tweepi for what it is truly made for: managing Twitter accounts. I am not talking about editorial management. Tweepi is meant for managing followers and it does an excellent job doing it. One of the things that we like about Tweepi is that they have been around for quite some time and they seem to have a good relationship with Twitter. Tweepi is an "automation" tool hybrid I would call it. Many of the companies that used to compete with Tweepi have been shut down by Twitter for non-compliance. Tweepi does allow for some automation and is a huge time saver, but the automation takes place within the Tweepi platform itself. This gives us a level of comfort that Tweepi will be around for a long time to come. Along with the ability to follow and unfollow quickly, Tweepi has a nice set of research tools for finding targeted groups of people to follow. It also has some geolocation ability which we take advantage of with Local SEO.