Brands can use Emplifi Social Marketing Cloud to elevate their social media presence, engage with customers, and gather insights for real-time business decisions. With solutions covering content creation, scheduling and publishing, analytics, UGC, social listening, influencer marketing, community management, and social care, Emplifi provides a suite of tools to meet social media needs. Data and Automated workflows: Emplifi unifies teams across social media marketing,…
For all general Direct Message management, Emplifi Social Marketing Cloud is great. It keeps conversations organized and allows team members to do all their work in one platform. For public facing social management, there may be some gaps when you are not the top level poster of content, and sometimes gaining context in lengthy exchanges can be easier read on native platforms.
What Tweepi is not is a posting or content management tool. It does have some ability and makes recommendations for a bit of engagement but that is it. If you are looking for a posting tool this is not it. However, if you are looking to manage the followers of a Twitter account then this is the tool to use. A great example is a campaign that we are running right now for a news organization. Content can not be pre-planned as it comes in real-time so having a posting tool is not needed here. This client first came to us in Nov., their site is a UX/UI nightmare, they had very little traffic, there was little that we could do with the existing site other than some minor design changes. We wanted to give the client a quick win even if it was a small one. The only social media account that this company had was Twitter. So we began a campaign using Tweepi to grow their followers and help the SEO with a bit of social engagement as well as try and drive a bit of traffic to their website.
Filtering is without a doubt the greatest strength of Tweepi. In just a few seconds, I can filter through thousand of users I am following and who are following me to find and identify those I should follow or unfollow based on many different and sometimes multiple criteria.
Speed - it is really fast to sort and filter through so many users connected to me through Twitter.
Find and filter other users friends and followers, and apply some or all of the aforementioned criteria.
The number of criteria. I can search followers more or less than X number of followers, find those inactive X number of days, those who haven't completed the profile or uploaded an avatar, and combine all this data filter thousands down to just one.
We would like to add more public profiles at no cost
In the approval workflow, it would be great if one person could serve 2 roles such as both Content Creator and Publisher.
When our Publisher changes the posting date, it has to run through the approval workflow all over again. This is unnecessary as she is merely changing the date.
I am not sure if I would consider this a "Con" but it is a limitation. When you are on the Platinum Level Tweepi has recommended follows each day when you log in. However, that number is under the Twitter daily follow limit. Tweepi will give you 250 when the limit for an unverified account is 400 and a verified account 1000. We are sure this limit is set to help protect twitter accounts.
Other than the limitation mentioned above we frankly can not seem to find anything else. There is just nothing bad to say.
the balance between quality and price si perfectperfect for agency that have many client to manage, because it helps us to save time (we don't have to plan content from every single account, only one click to look at different community and moderate...)it also help the team works: senior can review content direcly from emplifi; labeling DM/comments as done help us to track where a collegue stop and we have to startIt makes the content approval from clients very easy
In common features, using daily, it's pretty easy to understand what to do. But when it's about creating dashboards and analysing metrics, not everything it's easy to understand.
It's very quick, easy to learn and intuitive, and it doesn't require much of a learning curve. I think anyone who has sorted data in a spreadsheet will be very comfortable managing filtering and optimising their Twitter account with Tweepi.
We have a dedicated Customer Success manager, and that is very helpful. Anytime we have questions or need support, they are always there to answer. If thety do not know the solution, they always go around the bend to find one and provide it to us. They are always very kind.
Tweepi's support is quite good. They are fast to answer any questions that you have. I have never had a problem with Tweepi but there have been a few billing questions that were taken care of just fine. The only other times I have contacted support have been more in the area of the tools best practices and I have always been happy with the response.
Not only have we used other tools, we reviewed a few tools before deciding to move forward with Emplifi Social Marketing Cloud. Cost was definitely a factor, but also account management and responsiveness. The fact TikTok was available for community management was a key consideration at the time we decided to go with Emplifi Social Marketing Cloud as well. Overall, it was the comprehensiveness of the tool vs. competitors that led us to choose Emplifi Social Marketing Cloud. Its AI and unified management capabilities have been great for our needs.
I've not used similar products to any great extent. All I can say is that Tweepi does an exceptional job of the very specific task of filtering friends and followers of a Twitter account, and optimising that Twitter account to get the best value for the user.
We are still new to the product, but we anticipate a very positive ROI in regard to our sponsored content and being able to accurately report to clients.
We also anticipate a very positive ROI internally as we will be much more equipped with data, allowing us to focus resources on content that is performing well.
[Excellent] results can be had with just this simple tool.
The cost of Tweepi is very reasonable and along with the time savings it is a good return on the investment.
A positive that I think should be mentioned is that we have fewer issues when using Tweepi than we do following within Twitter manually. The Tweepi limits do provide a safety net for the account.
We have not seen any negative impact with the use of Tweepi.
