Adobe Campaign vs. Zoho Marketing Automation

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Campaign
Score 8.1 out of 10
N/A
Adobe acquired Neolane in July 2013 and later re-named the product Adobe Campaign. Adobe Campaign provides both marketing automation and marketing resource management functionality such as spend & financial management, workflow, and asset management.N/A
Zoho Marketing Automation
Score 8.2 out of 10
N/A
Zoho Marketing Automation is a marketing automation software that helps businesses manage their marketing activities across multiple channels. It is designed to help users generate more leads, convert them into customers, and also retain them for a longer duration. Businesses can use the tool to influence, educate, and engage the potential customers, and pass on the best ones to the sales team. Users can get an understanding of all activities of their leads and create a superior personalized…
$19
per month 1000 contacts
Pricing
Adobe CampaignZoho Marketing Automation
Editions & Modules
No answers on this topic
Standard
$19
per month 1000 contacts
Premium
$29
per month 1000 contacts
Enterprise
$59
per month 1000 contacts
Offerings
Pricing Offerings
Adobe CampaignZoho Marketing Automation
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Community Pulse
Adobe CampaignZoho Marketing Automation
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
Adobe CampaignZoho Marketing Automation
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Adobe Campaign
8.8
92 Ratings
12% above category average
Zoho Marketing Automation
8.0
3 Ratings
3% above category average
WYSIWYG email editor9.486 Ratings7.93 Ratings
Dynamic content9.592 Ratings7.93 Ratings
Ability to test dynamic content9.687 Ratings7.93 Ratings
Landing pages8.184 Ratings6.73 Ratings
A/B testing8.888 Ratings8.22 Ratings
Mobile optimization9.586 Ratings8.53 Ratings
Email deliverability reporting8.090 Ratings8.53 Ratings
List management6.392 Ratings8.23 Ratings
Triggered drip sequences9.781 Ratings8.23 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Adobe Campaign
6.7
6 Ratings
14% below category average
Zoho Marketing Automation
8.0
3 Ratings
4% above category average
Lead nurturing automation7.16 Ratings7.93 Ratings
Lead scoring and grading7.35 Ratings7.63 Ratings
Data quality management6.36 Ratings8.53 Ratings
Automated sales alerts and tasks6.05 Ratings8.23 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Adobe Campaign
8.5
86 Ratings
11% above category average
Zoho Marketing Automation
7.3
3 Ratings
4% below category average
Calendaring9.586 Ratings7.03 Ratings
Event/webinar marketing7.46 Ratings7.63 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Adobe Campaign
7.9
4 Ratings
5% above category average
Zoho Marketing Automation
7.7
3 Ratings
3% above category average
Social sharing and campaigns8.04 Ratings7.93 Ratings
Social profile integration7.74 Ratings7.63 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Adobe Campaign
8.5
92 Ratings
13% above category average
Zoho Marketing Automation
7.8
3 Ratings
4% above category average
Dashboards8.091 Ratings7.93 Ratings
Standard reports8.891 Ratings7.33 Ratings
Custom reports8.787 Ratings8.23 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Adobe Campaign
8.3
88 Ratings
9% above category average
Zoho Marketing Automation
8.0
3 Ratings
5% above category average
API8.879 Ratings7.93 Ratings
Role-based workflow & approvals9.682 Ratings7.93 Ratings
Customizability9.485 Ratings8.23 Ratings
Integration with Salesforce.com7.563 Ratings00 Ratings
Integration with Microsoft Dynamics CRM7.850 Ratings00 Ratings
Integration with SugarCRM6.56 Ratings00 Ratings
Best Alternatives
Adobe CampaignZoho Marketing Automation
Small Businesses
Vbout
Vbout
Score 9.4 out of 10
Vbout
Vbout
Score 9.4 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
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User Ratings
Adobe CampaignZoho Marketing Automation
Likelihood to Recommend
8.8
(97 ratings)
8.2
(3 ratings)
Likelihood to Renew
8.4
(5 ratings)
-
(0 ratings)
Usability
8.8
(41 ratings)
8.5
(3 ratings)
Availability
7.0
(1 ratings)
-
(0 ratings)
Performance
7.0
(1 ratings)
-
(0 ratings)
Support Rating
7.8
(40 ratings)
8.2
(3 ratings)
In-Person Training
8.0
(1 ratings)
-
(0 ratings)
Online Training
8.0
(1 ratings)
-
(0 ratings)
Implementation Rating
8.0
(1 ratings)
-
(0 ratings)
Contract Terms and Pricing Model
8.1
(2 ratings)
8.2
(3 ratings)
Professional Services
-
(0 ratings)
9.1
(1 ratings)
User Testimonials
Adobe CampaignZoho Marketing Automation
Likelihood to Recommend
Adobe
Multi-Channel Campaign Management: I have found Adobe Campaign to be excellent for managing campaigns across multiple channels, including email, mobile, social media, and web. Its centralized platform allows me to plan, execute, and track campaigns effectively, making it ideal for organizations with diverse marketing channels. For example, when I was running a campaign to promote a new product launch across email, SMS, and social media channels, Adobe Campaign provided me with the tools to orchestrate and track the campaign seamlessly. I could ensure consistent messaging and a cohesive customer experience across different channels.
Read full review
Zoho
I could not begin to think of a situation where marketing
automation is not appropriate, particularly for small and medium-sized
businesses that often times are challenged with fewer resources. Lead
generation, customer acquisition, conversion, and reselling all require the
consistency and fluidity that marketing automation can provide. For Capitol
Corridor, we are limited by the capacity of our trains, so we cannot oversell. By
doing so, we would lose business. And we’ve leveraged marketing automation to
help us manage our train capacity as well as create transparency in our service
available to help close deals successfully.
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Pros
Adobe
  • It allows me to capture leads through various sources, such as website forms or landing pages.
  • It offers a centralized repository where I can securely store and manage customer data, encompassing contact information, preferences, transaction records, and additional relevant data.
  • It provides robust analytics and reporting capabilities.
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Zoho
No answers on this topic
Cons
Adobe
  • Adobe Campaign does not have a high enough sales intelligence to let us know which landing page format would be the most optimal for the proper development of our mass marketing operations, which in the long run would also help with customer collection.
  • Does not directly track the number of people who enter our website, beyond sending them automated messages depending on whether they entered a certain section of the site. This problem is important, because it does not allow us to get complete tracking results in that area.
  • The platform does not do social media marketing extensively enough to let us create dynamic evaluations on the results of interactions that are obtained within social networks, which creates a huge margin of error in our analytical results messages, and so we have stopped applying social marketing.
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Zoho
  • Some of the field mappings between Leads and Deals are not always perfect.
  • Social media interactions are not captured (i.e. you cannot make a case from a post)
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Likelihood to Renew
Adobe
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years. That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew. Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
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Zoho
No answers on this topic
Usability
Adobe
Thanks to this tool we are taking more internal control of the creation and deployment of campaigns with less dependency on an ESP. We can pre-program marketing publications, being able to concentrate on the target audience. It helps me manage email campaigns with real-time tracking.
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Zoho
It's flexibility allowed for 100% adoption in our company
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Reliability and Availability
Adobe
Aside from frequent error prompts, the program is quite dependable
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Zoho
No answers on this topic
Support Rating
Adobe
Although there is a lot of material available on the internet to answer questions, I still feel a lack of commitment and delay in the responses of the support, but as a whole, it leaves nothing to be desired. I believe that, in the great majority, companies sin in the desired support, but we cannot generalize. But this one, in particular, has a wide range of specialists and well-qualified management, but I believe that it is not so bad.
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Zoho
Zoho custom support is fantastic. Quick responses from knowledgeable staff!
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Alternatives Considered
Adobe
As we tried to centralise the marketing automation platform within the enterprise, Adobe Campaign can plug into several instances of Salesforce.com for lead management queues. All other marketing automation platforms can only plug into one instance of Salesforce.com. Adobe Campaign was also able to handle the complexity and challenges of our enterprise data which are a result of years of legacy, mergers and acquisitions and data aggregation.
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Zoho
No answers on this topic
Contract Terms and Pricing Model
Adobe
Not everything was great at all times. It was handled accordingly, pricing was reasonable for what was purchased. It was the best value on the market at the time of purchase.
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Zoho
Zoho has a good price point. I would encourage that the add-on pricing be less aggressive.
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Professional Services
Adobe
No answers on this topic
Zoho
We are a professional service firm
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Return on Investment
Adobe
  • Talking about profits can be subjective if you don't take into account the periodic variations between net and gross profit margins, but fortunately with Adobe Campaign, it is easy to notice these differences quickly.
  • Results have always seemed relative to us, as they vary greatly depending on how much is invested.
Read full review
Zoho
No answers on this topic
ScreenShots

Zoho Marketing Automation Screenshots

Screenshot of Get a comprehensive 360 degree view of your leads across channels. Know what stage your leads are at, identify top lead generating sources and how your campaigns are performing all from one single dashboard.Screenshot of Connect your e-store, run promotions and grow your online business using modern marketing strategies from Zoho Marketing Automation.Screenshot of Design amazing emails which your users will love engaging with and schedule them at the optimal open time for maximum engagement.Screenshot of Automate your entire marketing efforts using simple but advanced user journeys. Do more with powerful journeys, from nurturing leads with personalized content to updating lead score, setting drip campaigns and automating communications across channels.Screenshot of Design beautiful landing pages and host it freely. Library of templates to chose from, heatmap analysis, Customisable forms and easy lead management for your business.Screenshot of Ideate, build, execute and measure your entire marketing plan from a single place. Set Goals with objectives, assign budget for tasks, collaborate with team members, and run planned executions for your marketing strategy. Plus measure ROI and key metrics.