Klaviyo vs. Zoho Marketing Automation

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Klaviyo
Score 8.6 out of 10
N/A
Klaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 350 native integrations to automate personalized email and SMS communications that make customers feel seen. From mom-and-pop shops to established companies, Klaviyo states businesses like Dermalogica, Living Proof, Solo Stove, Citizen Watches, and more than 143,000 other paying users leverage their platform…
$20
per month
Zoho Marketing Automation
Score 9.3 out of 10
N/A
Zoho Marketing Automation is an end-to-end platform that enables businesses to manage and automate marketing campaigns across multiple channels, including email, SMS, WhatsApp, social media, webpages, and offline touchpoints. Boasting over 100k+ users globally, it helps organizations streamline lead-to-revenue workflows, optimize customer journeys, and measure marketing impact from a single interface. Key Features : Multichannel Campaign…
$19
per month 1000 contacts
Pricing
KlaviyoZoho Marketing Automation
Editions & Modules
No answers on this topic
Standard
$19
per month 1000 contacts
Premium
$29
per month 1000 contacts
Enterprise
$59
per month 1000 contacts
Offerings
Pricing Offerings
KlaviyoZoho Marketing Automation
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional DetailsPaid plans start at $20/month and include: 251 - 500 contacts 5,000 monthly email sends 150 SMS/MMS sending credits Applicable SMS carrier fees Mobile push notifications (free beta) Email and chat support Additional contacts, email and text sending credits, and service plans available to meet the needs of any size business. View all of our pricing and estimate your total cost of ownership at klaviyo.com/pricingDiscount available for annual billing.
More Pricing Information
Community Pulse
KlaviyoZoho Marketing Automation
Features
KlaviyoZoho Marketing Automation
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Klaviyo
8.3
106 Ratings
8% above category average
Zoho Marketing Automation
8.0
3 Ratings
5% above category average
WYSIWYG email editor8.394 Ratings7.93 Ratings
Dynamic content8.499 Ratings7.93 Ratings
Ability to test dynamic content7.893 Ratings7.93 Ratings
Landing pages8.02 Ratings6.73 Ratings
A/B testing8.196 Ratings8.22 Ratings
Mobile optimization8.6102 Ratings8.53 Ratings
Email deliverability reporting8.3104 Ratings8.53 Ratings
List management8.6104 Ratings8.23 Ratings
Triggered drip sequences8.795 Ratings8.23 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Klaviyo
7.8
80 Ratings
0% below category average
Zoho Marketing Automation
8.0
3 Ratings
2% above category average
Lead nurturing automation7.878 Ratings7.93 Ratings
Lead scoring and grading7.631 Ratings7.63 Ratings
Data quality management7.938 Ratings8.53 Ratings
Automated sales alerts and tasks7.734 Ratings8.23 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Klaviyo
8.1
23 Ratings
9% above category average
Zoho Marketing Automation
7.3
3 Ratings
2% below category average
Calendaring8.123 Ratings7.03 Ratings
Event/webinar marketing00 Ratings7.63 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Klaviyo
7.8
102 Ratings
6% above category average
Zoho Marketing Automation
7.8
3 Ratings
6% above category average
Dashboards7.9102 Ratings7.93 Ratings
Standard reports7.999 Ratings7.33 Ratings
Custom reports7.760 Ratings8.23 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Klaviyo
8.3
82 Ratings
11% above category average
Zoho Marketing Automation
8.0
3 Ratings
7% above category average
API8.475 Ratings7.93 Ratings
Role-based workflow & approvals8.836 Ratings7.93 Ratings
Customizability7.852 Ratings8.23 Ratings
Integration with Salesforce.com8.212 Ratings00 Ratings
Third-party software integrations8.326 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Klaviyo
-
Ratings
Zoho Marketing Automation
7.7
3 Ratings
4% above category average
Social sharing and campaigns00 Ratings7.93 Ratings
Social profile integration00 Ratings7.63 Ratings
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User Ratings
KlaviyoZoho Marketing Automation
Likelihood to Recommend
8.8
(105 ratings)
8.2
(3 ratings)
Likelihood to Renew
10.0
(3 ratings)
-
(0 ratings)
Usability
8.0
(3 ratings)
8.5
(3 ratings)
Support Rating
9.0
(1 ratings)
8.2
(3 ratings)
Implementation Rating
10.0
(1 ratings)
-
(0 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
8.2
(3 ratings)
Professional Services
-
(0 ratings)
9.1
(1 ratings)
User Testimonials
KlaviyoZoho Marketing Automation
Likelihood to Recommend
Klaviyo
Klaviyo is well suited for email campaigns and SMS campaigns. It is great for automated campaigns including cart abandonment, browse abandonment, welcome campaign, lost customer campaign, loyalty campaigns, product review collection, and more. It is easy to use and easy to set up all of the above as well as pop ups on your website to collect emails and phone numbers for SMS and special campaigns even. We did not feel it was necessary to use it for direct customer communications about their orders but you could use it for that too if you wanted to, keeping in mind you pay per the number of emails you send out (wink wink).
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Zoho
I could not begin to think of a situation where marketing
automation is not appropriate, particularly for small and medium-sized
businesses that often times are challenged with fewer resources. Lead
generation, customer acquisition, conversion, and reselling all require the
consistency and fluidity that marketing automation can provide. For Capitol
Corridor, we are limited by the capacity of our trains, so we cannot oversell. By
doing so, we would lose business. And we’ve leveraged marketing automation to
help us manage our train capacity as well as create transparency in our service
available to help close deals successfully.
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Pros
Klaviyo
  • I have Integrated Klaviyo with my Website and with salesforce which works simultaneously. This integration is happened very easily as In klaviyo we have flows through which we can do automations and set webhook integration with no code activity.
  • Klaviyo helps me to measure the success of email campaigns.
  • Klaviyo helps me to automate the manual tasks with the helps Flows in it which is very easy to use as it has a very easy to understand user interface and no coding reuired.
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Zoho
No answers on this topic
Cons
Klaviyo
  • At times the platform isn't as intuitive as you would like. Take the time to be onboarded and play around in the platform to get the hang of things. Utilize Klaviyo's resources and attend their live training sessions to help navigate the platform and implement best practices they recommend.
  • Can be pricey depending on company and email list.
  • Customization is limited at times. The brand font we utilized on all branded content wasn't available through Klaviyo. Previously we would have to go through the back end to implement our branded font, import our font, or create content on another platform to utilize our font.
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Zoho
  • Some of the field mappings between Leads and Deals are not always perfect.
  • Social media interactions are not captured (i.e. you cannot make a case from a post)
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Likelihood to Renew
Klaviyo
Klaviyo is simply a great solution for e-com email marketing & customer relationship management:
  1. User journey visibility: We can see our clients' customers on their individual user journeys (open email, site visits) to better understand and accommodate your customers.
  2. Flow automation: Creating automated emails that follow up with new leads, those who abandoned carts, purchased.
  3. Email design: So easy to use, and more friendly than some other visual builders that we've used.
  4. Metrics visibility: We can see our clients' metrics very easily and adjust efforts accordingly.
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Zoho
No answers on this topic
Usability
Klaviyo
The only reason why I did not give it a 10/10 is that it cannot distinguish purchases that came through subscription recharges instead of purchases that were driven directly by email sends. Other than that, the automation qualities, design features, and segmentation options make this an incredible email platform, and I am very happy with it
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Zoho
It's flexibility allowed for 100% adoption in our company
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Support Rating
Klaviyo
Their support is always quick and we have recurring meetings with our advisor. they were great when we first started at walking us through the platform and helping us understand how to do the overall setup. They also have a wide variety of articles that cover must issues in a very clear manner that will get you out of a predicament really fast.
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Zoho
Zoho custom support is fantastic. Quick responses from knowledgeable staff!
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Implementation Rating
Klaviyo
Don't cut corners, do it right the first time, if you take your time to build everything the way you want it then it will run itself. The platform will help you increase revenue as long as you use the tools it provides. Don't be scared to ask questions, the support team will help you get to the next level
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Zoho
No answers on this topic
Alternatives Considered
Klaviyo
MailChimp was adequate for basic email marketing, but Klaviyo offers a far superior experience with its advanced segmentation, automated flows, and deep integration with Shopify. Klaviyo’s behavioral data analysis and A/B testing provide more precise targeting, while its robust reporting tools help us understand customer preferences better. Overall, Klaviyo’s features are more tailored to our needs, making it a more powerful and effective platform.
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Zoho
No answers on this topic
Contract Terms and Pricing Model
Klaviyo
No answers on this topic
Zoho
Zoho has a good price point. I would encourage that the add-on pricing be less aggressive.
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Professional Services
Klaviyo
No answers on this topic
Zoho
We are a professional service firm
Read full review
Return on Investment
Klaviyo
  • we have grown our revenue significantly without increasing our spend. This is critical.
  • retention rate has gone up tremendously with specific campaigns and audience targeting
  • would love to personalize more but we are a small team and struggle to do as much as we could. It would be great to have an account manager who could make account based recommendations
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Zoho
No answers on this topic
ScreenShots

Klaviyo Screenshots

Screenshot of Web forms to grow contact listsScreenshot of Personalized recommendations that resonateScreenshot of Smarter targeting. Deeper personalization.Screenshot of Display of how performance stacks up against peers

Zoho Marketing Automation Screenshots

Screenshot of the interface to monitor and analyze multichannel campaigns. From this dashboard, viewers can track email, SMS, WhatsApp, and web interactions in real time, view performance metrics, and optimize customer journeys.Screenshot of where to create end-to-end personalized customer flows using a simple drag-and-drop canvas. The user can combine email, SMS, WhatsApp, and abandoned-cart follow-ups into one unified journey and automate every touchpoint.Screenshot of where to choose from templates for newsletters, offers, product updates, event invites, and onboarding flows, then personalise them for any campaign.Screenshot of where to send bulk WhatsApp marketing campaigns to a target audience globally and engage proactively on their most preferred channel. This interface lets users create message templates, personalize messages with segments, and choose templates.Screenshot of the interface for real-time insights into SMS performance with delivery, open, and click metrics that show how campaigns are converting. And, With Zoho Marketing Automation's own SMS gateway, marketers can run hyper-targeted SMS campaigns without relying on third-party integrations.Screenshot of some of the ready to use, customizable layouts that help launch high-converting pages. They’re designed to showcase offers, capture leads, and drive actions without needing design or coding skills.