Thryv vs. Zoho Marketing Automation

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Thryv
Score 8.8 out of 10
Small Businesses (1-50 employees)
Thryv is an all-in-one small business marketing solution providing CRM, marketing automation, calendaring and appointment reminders, directory listings, and other features.N/A
Zoho Marketing Automation
Score 9.0 out of 10
N/A
Zoho Marketing Automation is a marketing automation software that helps businesses manage their marketing activities across multiple channels. It is designed to help users generate more leads, convert them into customers, and also retain them for a longer duration. Businesses can use the tool to influence, educate, and engage the potential customers, and pass on the best ones to the sales team. Users can get an understanding of all activities of their leads and create a superior personalized…
$19
per month 1000 contacts
Pricing
ThryvZoho Marketing Automation
Editions & Modules
No answers on this topic
Standard
$19
per month 1000 contacts
Premium
$29
per month 1000 contacts
Enterprise
$59
per month 1000 contacts
Offerings
Pricing Offerings
ThryvZoho Marketing Automation
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Community Pulse
ThryvZoho Marketing Automation
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
ThryvZoho Marketing Automation
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Thryv
9.2
8 Ratings
19% above category average
Zoho Marketing Automation
8.0
3 Ratings
3% above category average
Dynamic content8.97 Ratings7.93 Ratings
Ability to test dynamic content9.17 Ratings7.93 Ratings
Landing pages10.01 Ratings6.73 Ratings
Mobile optimization8.88 Ratings8.53 Ratings
Email deliverability reporting9.17 Ratings8.53 Ratings
List management8.96 Ratings8.23 Ratings
Triggered drip sequences9.73 Ratings8.23 Ratings
WYSIWYG email editor00 Ratings7.93 Ratings
A/B testing00 Ratings8.22 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Thryv
8.1
7 Ratings
11% above category average
Zoho Marketing Automation
8.0
3 Ratings
3% above category average
Lead nurturing automation8.76 Ratings7.93 Ratings
Data quality management8.66 Ratings8.53 Ratings
Automated sales alerts and tasks7.06 Ratings8.23 Ratings
Lead scoring and grading00 Ratings7.63 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Thryv
9.0
5 Ratings
9% above category average
Zoho Marketing Automation
7.3
3 Ratings
4% below category average
Calendaring9.05 Ratings7.03 Ratings
Event/webinar marketing9.04 Ratings7.63 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Thryv
6.7
8 Ratings
8% below category average
Zoho Marketing Automation
7.7
3 Ratings
2% above category average
Social sharing and campaigns9.48 Ratings7.93 Ratings
Social profile integration4.01 Ratings7.63 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Thryv
6.6
7 Ratings
9% below category average
Zoho Marketing Automation
7.8
3 Ratings
4% above category average
Dashboards9.27 Ratings7.93 Ratings
Standard reports8.67 Ratings7.33 Ratings
Custom reports2.01 Ratings8.23 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Thryv
8.3
6 Ratings
15% above category average
Zoho Marketing Automation
8.0
3 Ratings
5% above category average
API8.03 Ratings7.93 Ratings
Role-based workflow & approvals8.92 Ratings7.93 Ratings
Customizability8.15 Ratings8.23 Ratings
Best Alternatives
ThryvZoho Marketing Automation
Small Businesses
Kentico Xperience
Kentico Xperience
Score 7.1 out of 10
Vbout
Vbout
Score 9.5 out of 10
Medium-sized Companies
Kentico Xperience
Kentico Xperience
Score 7.1 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Enterprises
Kentico Xperience
Kentico Xperience
Score 7.1 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
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User Ratings
ThryvZoho Marketing Automation
Likelihood to Recommend
9.5
(8 ratings)
8.2
(3 ratings)
Usability
9.0
(2 ratings)
8.5
(3 ratings)
Support Rating
10.0
(4 ratings)
8.2
(3 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
8.2
(3 ratings)
Professional Services
-
(0 ratings)
9.1
(1 ratings)
User Testimonials
ThryvZoho Marketing Automation
Likelihood to Recommend
Thryv
What I have found to be the most critical for my business as a customer of Thryv is the ability to provide an invoice and accept payment with direct linking to my bank account. This has had a dramatic positive impact on my cash flow.
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Zoho
I could not begin to think of a situation where marketing
automation is not appropriate, particularly for small and medium-sized
businesses that often times are challenged with fewer resources. Lead
generation, customer acquisition, conversion, and reselling all require the
consistency and fluidity that marketing automation can provide. For Capitol
Corridor, we are limited by the capacity of our trains, so we cannot oversell. By
doing so, we would lose business. And we’ve leveraged marketing automation to
help us manage our train capacity as well as create transparency in our service
available to help close deals successfully.
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Pros
Thryv
  • Customer service is FANTASTIC!
  • Put regularly used and needed tasks under one umbrella.
  • Makes it easy to schedule and post to Social Media
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Zoho
No answers on this topic
Cons
Thryv
  • Offer an automated rewards program for my customer based on their spending and their referrals.
  • Since I use Shopify and they host me it would be nice to get a financial break for not using that part of the package.
  • Maybe providing apps.
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Zoho
  • Some of the field mappings between Leads and Deals are not always perfect.
  • Social media interactions are not captured (i.e. you cannot make a case from a post)
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Usability
Thryv
It is very easy to use and the features are great for the ones we utilize. If you have any issues at all, customer service or our sales rep is great to work with and fixes what issues I have. They are always willing to help out and to follow up to make sure you don't have any more issues.
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Zoho
It's flexibility allowed for 100% adoption in our company
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Support Rating
Thryv
Although getting through to the right person may take a while, they have the ability to take over your screen and always assist with whatever you need.
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Zoho
Zoho custom support is fantastic. Quick responses from knowledgeable staff!
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Alternatives Considered
Thryv
Let's say use this software because it gives a lot of benefits to the company and we no other software use do not.
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Zoho
No answers on this topic
Contract Terms and Pricing Model
Thryv
No answers on this topic
Zoho
Zoho has a good price point. I would encourage that the add-on pricing be less aggressive.
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Professional Services
Thryv
No answers on this topic
Zoho
We are a professional service firm
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Return on Investment
Thryv
  • Increased Social Media Presence has kept us in touch with clients
  • I believe our overall package has resulted in increased web traffic. More clients are finding us through social media and web searches than any other year before.
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Zoho
No answers on this topic
ScreenShots

Thryv Screenshots

Screenshot of Reputation MonitoringScreenshot of Email MarketingScreenshot of Social Media ManagementScreenshot of Automated Campaigns to Nurture Leads/ClientsScreenshot of Accept Online Payments

Zoho Marketing Automation Screenshots

Screenshot of Get a comprehensive 360 degree view of your leads across channels. Know what stage your leads are at, identify top lead generating sources and how your campaigns are performing all from one single dashboard.Screenshot of Connect your e-store, run promotions and grow your online business using modern marketing strategies from Zoho Marketing Automation.Screenshot of Design amazing emails which your users will love engaging with and schedule them at the optimal open time for maximum engagement.Screenshot of Automate your entire marketing efforts using simple but advanced user journeys. Do more with powerful journeys, from nurturing leads with personalized content to updating lead score, setting drip campaigns and automating communications across channels.Screenshot of Design beautiful landing pages and host it freely. Library of templates to chose from, heatmap analysis, Customisable forms and easy lead management for your business.Screenshot of Ideate, build, execute and measure your entire marketing plan from a single place. Set Goals with objectives, assign budget for tasks, collaborate with team members, and run planned executions for your marketing strategy. Plus measure ROI and key metrics.