Mautic (open source) vs. Zoho Marketing Automation

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Mautic
Score 10.0 out of 10
N/A
Mautic Community Edition is an open source cross-channel campaign management software solution designed to enable users to build email, nurture campaigns, personalize messages, execute A/B tests, and measure results. The open source edition is community supported. Support is available for Acquia Campaign Studio, which is based on Mautic technology acquired by Acquia in May 2019. Acquia Campaign Studio is available on the
$0
Zoho Marketing Automation
Score 9.3 out of 10
N/A
Zoho Marketing Automation is an end-to-end platform that enables businesses to manage and automate marketing campaigns across multiple channels, including email, SMS, WhatsApp, social media, webpages, and offline touchpoints. Boasting over 100k+ users globally, it helps organizations streamline lead-to-revenue workflows, optimize customer journeys, and measure marketing impact from a single interface. Key Features : Multichannel Campaign…
$19
per month 1000 contacts
Pricing
Mautic (open source)Zoho Marketing Automation
Editions & Modules
Mautic Marketing Automation
$0
Standard
$19
per month 1000 contacts
Premium
$29
per month 1000 contacts
Enterprise
$59
per month 1000 contacts
Offerings
Pricing Offerings
MauticZoho Marketing Automation
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional DetailsDiscount available for annual billing.
More Pricing Information
Community Pulse
Mautic (open source)Zoho Marketing Automation
Features
Mautic (open source)Zoho Marketing Automation
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Mautic (open source)
8.6
9 Ratings
12% above category average
Zoho Marketing Automation
8.0
3 Ratings
5% above category average
WYSIWYG email editor8.08 Ratings7.93 Ratings
Dynamic content7.99 Ratings7.93 Ratings
Ability to test dynamic content7.99 Ratings7.93 Ratings
Landing pages9.57 Ratings6.73 Ratings
A/B testing9.08 Ratings8.22 Ratings
Mobile optimization8.58 Ratings8.53 Ratings
Email deliverability reporting8.59 Ratings8.53 Ratings
List management9.59 Ratings8.23 Ratings
Triggered drip sequences8.68 Ratings8.23 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Mautic (open source)
8.4
9 Ratings
7% above category average
Zoho Marketing Automation
8.0
3 Ratings
2% above category average
Lead nurturing automation8.59 Ratings7.93 Ratings
Lead scoring and grading8.59 Ratings7.63 Ratings
Data quality management8.57 Ratings8.53 Ratings
Automated sales alerts and tasks8.17 Ratings8.23 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Mautic (open source)
8.6
7 Ratings
15% above category average
Zoho Marketing Automation
7.3
3 Ratings
2% below category average
Calendaring8.17 Ratings7.03 Ratings
Event/webinar marketing9.16 Ratings7.63 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Mautic (open source)
7.5
6 Ratings
1% above category average
Zoho Marketing Automation
7.7
3 Ratings
4% above category average
Social sharing and campaigns7.55 Ratings7.93 Ratings
Social profile integration7.56 Ratings7.63 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Mautic (open source)
8.9
9 Ratings
20% above category average
Zoho Marketing Automation
7.8
3 Ratings
7% above category average
Dashboards9.19 Ratings7.93 Ratings
Standard reports9.19 Ratings7.33 Ratings
Custom reports8.67 Ratings8.23 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Mautic (open source)
6.0
9 Ratings
21% below category average
Zoho Marketing Automation
8.0
3 Ratings
7% above category average
API7.59 Ratings7.93 Ratings
Role-based workflow & approvals8.15 Ratings7.93 Ratings
Customizability7.97 Ratings8.23 Ratings
Integration with Salesforce.com4.65 Ratings00 Ratings
Integration with Microsoft Dynamics CRM4.02 Ratings00 Ratings
Integration with SugarCRM4.02 Ratings00 Ratings
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User Ratings
Mautic (open source)Zoho Marketing Automation
Likelihood to Recommend
10.0
(9 ratings)
8.2
(3 ratings)
Usability
-
(0 ratings)
8.5
(3 ratings)
Support Rating
-
(0 ratings)
8.2
(3 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
8.2
(3 ratings)
Professional Services
-
(0 ratings)
9.1
(1 ratings)
User Testimonials
Mautic (open source)Zoho Marketing Automation
Likelihood to Recommend
Acquia
Mautic is not Salesforce or Dynamics of course; it is hard to install, still buggy and you have to know what you're doing if you want to use it. But that is your admission fee to an always free system that does essentially all the same things as the pricey alternatives, does it effectively and gives you total control. Mautic was acquired by Acquia, the company behind Drupal, and has been making substantial upgrades since that seem to be accelerating. The system has an active user community, active development and will only get better, making it an excellent choice to grow with and build your own systems around and never be dependent on third parties
Read full review
Zoho
I could not begin to think of a situation where marketing
automation is not appropriate, particularly for small and medium-sized
businesses that often times are challenged with fewer resources. Lead
generation, customer acquisition, conversion, and reselling all require the
consistency and fluidity that marketing automation can provide. For Capitol
Corridor, we are limited by the capacity of our trains, so we cannot oversell. By
doing so, we would lose business. And we’ve leveraged marketing automation to
help us manage our train capacity as well as create transparency in our service
available to help close deals successfully.
Read full review
Pros
Acquia
  • Marketing email organization
  • Email tracking
  • Email automation
  • Contact management
  • Open rates
  • Delivery rates
  • A/B testing
  • Email sending
  • Unsubscribe management
  • SMTP management
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Zoho
No answers on this topic
Cons
Acquia
  • Setting up the email templates has required hiring a professional. The templates that are provided are not fully responsive.
  • More responsive form templates are needed.
Read full review
Zoho
  • Some of the field mappings between Leads and Deals are not always perfect.
  • Social media interactions are not captured (i.e. you cannot make a case from a post)
Read full review
Usability
Acquia
No answers on this topic
Zoho
It's flexibility allowed for 100% adoption in our company
Read full review
Support Rating
Acquia
No answers on this topic
Zoho
Zoho custom support is fantastic. Quick responses from knowledgeable staff!
Read full review
Alternatives Considered
Acquia
Infusionsoft, at the time I tested it, had a crazy editor--very unintuitive and not very clean. Mautic (open source) makes it much easier to build up campaigns. Besides that, it didn't provide what we needed to justify the lack of possibility to self-host it and the requirement to pay for it.
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Zoho
No answers on this topic
Contract Terms and Pricing Model
Acquia
No answers on this topic
Zoho
Zoho has a good price point. I would encourage that the add-on pricing be less aggressive.
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Professional Services
Acquia
No answers on this topic
Zoho
We are a professional service firm
Read full review
Return on Investment
Acquia
  • We made our ROI back within a year.
  • Fulfills our needs and our client's needs, our clients love it.
  • I would just add more templates to the email construction selection, other than that, it is just perfect.
Read full review
Zoho
No answers on this topic
ScreenShots

Zoho Marketing Automation Screenshots

Screenshot of the interface to monitor and analyze multichannel campaigns. From this dashboard, viewers can track email, SMS, WhatsApp, and web interactions in real time, view performance metrics, and optimize customer journeys.Screenshot of where to create end-to-end personalized customer flows using a simple drag-and-drop canvas. The user can combine email, SMS, WhatsApp, and abandoned-cart follow-ups into one unified journey and automate every touchpoint.Screenshot of where to choose from templates for newsletters, offers, product updates, event invites, and onboarding flows, then personalise them for any campaign.Screenshot of where to send bulk WhatsApp marketing campaigns to a target audience globally and engage proactively on their most preferred channel. This interface lets users create message templates, personalize messages with segments, and choose templates.Screenshot of the interface for real-time insights into SMS performance with delivery, open, and click metrics that show how campaigns are converting. And, With Zoho Marketing Automation's own SMS gateway, marketers can run hyper-targeted SMS campaigns without relying on third-party integrations.Screenshot of some of the ready to use, customizable layouts that help launch high-converting pages. They’re designed to showcase offers, capture leads, and drive actions without needing design or coding skills.