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Great customer service, CRM connectivity a must to get full benefit
November 09, 2020

Great customer service, CRM connectivity a must to get full benefit

Tanja Ducharme | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with 6sense

It is being used by the marketing/sales small team to determine which organizations that are searching for what we offer. We use 6sense to do campaigns to reach out to specific audiences. Once we determine the organizations to reach out to, we use an ABM method to do so. This is done by a small sales team to create results which can then be shown to the rest of the sales org and then adopted by all.
  • Intel on what keywords are being searched - "lighting the dark funnel."
  • Response to our questions by our designated 6sense team is very quick!
  • 6sense only works with 1 CRM program for the best intel and without that CRM we are not getting the same data that would be very beneficial to us.
  • Where two websites are used by an organization, the data isn't combined so you need to flip between the two to get a real sense of the intel there.
  • Website visits are usually off, trending lower than what we see in our own intel.
  • Increased pipeline with new clients.
  • Intent data gives us clear understanding of who in the org. to reach out to and be specific in our conversation. This is a huge for us!
6sense has definitely helped us accurately match anonymous signals to accounts which have allowed us to be very accurate in our reach out to specific people. Rather than doing a blanket reach out with what we think they might be interested in, the intel allows us to not waste time on accounts that are not showing any signs of interest in keywords that we match our work with. It has helped us to be far more focused in our reach out and resulted in better response rates.
We have had great support from the 6sense team. It is not a 10 because it does not support our CRM and therefore it is less effective than it could be.
it is intuitive for setting up segments and campaigns and the 6sense team is great at assisting us when we have issues. Again, because of its lack of connectivity to our CRM, the usability is less and I think we are losing the full benefit that it could be providing us. Supporting our CRM is months away, which is challenging.

Do you think 6sense delivers good value for the price?

Not sure

Are you happy with 6sense's feature set?

Yes

Did 6sense live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of 6sense go as expected?

Yes

Would you buy 6sense again?

Yes

1. Knowing what current clients are looking for that is different than what we are currently working with them on.
2. Knowing what past customers are looking for or that they are not looking at all, so we know if we should continue to pursue them or not.
3. Understanding the needs of Enterprise customers needs and matching our solutions to them.