6sense is the ACCELERATOR to optimize an account based marketing and sales strategy.
November 09, 2020

6sense is the ACCELERATOR to optimize an account based marketing and sales strategy.

Cay Gliebe | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with 6sense

6sense is the enabling technology to allow OSV to fully optimize an account based marketing and sales strategy. It is being used across marketing, sales, and customer success. The insight into our target market and existing customers is invaluable as it allows us to specifically address pain points that are top of mind.
  • Identifies engagement through the marketing funnel, aligned with strength to the ideal customer profile.
  • Provides real time visibility to every account executive and their leaders on engagement with buying committee for every opportunity.
  • Provides insight into digital spend vs pipeline creation and closed won.
  • We honestly have not identified any gaps yet. We're 4 months into our relationship and the available functionality is allowing us to optimize every stage of the acquisition process.
  • After just 2 months in production we can track generated pipeline specifically to 6sense.
  • We are anticipating driving more marketing generated opportunities at a faster pace. We already know we win deals at a 2x rate when marketing generated vs sales generated.
Absolutely. This is the real power of 6sense. We are expecting to get even higher quality and match to the buying signals as we get better data quality in our CRM. We now know what data will help the AI within 6sense run the algorithms to give us the accounts with the strongest fit to our ideal customer profile.
We are redefining how our corporate sales development (think BDRs) are focusing on reaching out to prospects. We are also adopting the 3 Tier approach as recommended in the 6sense book "No Forms. No Spam. No Cold Calls." authored by their CMO, Latane Conant. The focus on "always on" campaigns using 6sense is going to be a significant win given the number of products/services we have to market.
Light years ahead of these products. Technology advancements are tremendous and having the roadmap to ensure you're maintaining market leadership position is critical and can change every year. We have extremely high confidence based on our research that 6sense will maintain their market leader position for years to come. We spent time evaluating the roadmap and the delivery to the roadmap timeline and delivery.
Absolutely well suited to enabling an account based marketing strategy for both sales and marketing.
Strong functionality for setting up targeted account segments and driving digital advertising and retargeting -- maximizes return with strong analytics to ensure adjustments are made.
Able to readily acquire missing contacts in the buying committee. While this is not the most cost effective way to acquire, if controlled to AEs who need the name NOW it's high value for the spend.

6sense Support

Their Customer Success model is delivered as advertised. We're very satisfied with the availability of support. They care as much about our success as we do. We also had an issue where we believed there was an issue in a piece of functionality. They continued to dig until they found the problem and immediately put the fix into a patch.

Using 6sense

Very intuitive both at the 6sense core product and the extended functionality into your CRM. It is critical you have at least one resource on your marketing team who can translate requirements to dashboards and reports. Tying strategy to action is strongly enabled when you can define this well.