Enabling our BDR teams to leverage account intent data
October 10, 2024
Enabling our BDR teams to leverage account intent data
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with 6sense
6sense has helped us create and clarify our TAL, market to specific segments, and act on intent data to make sure we are specifically targeting and spending our resources and time in the most valuable way. Our Primary use cases range from Digital Marketing strategy, Product Marketing Insights, and Sales usage from both our BDR teams all the way to our Sales leadership.
Pros
- Helps us hyper-focus our campaign segments on those that are actively researching our accounts and are in either a purchase or buying stage.
- Enables our BDR teams to leverage account intent data to make educated approaches to their outreach in terms of problem statements, products of interest, and any potential competitors that may block a deal.
- 6sense has an absolutely outstanding customer success team that prioritizes mutual success over self-interests. Between bringing innovative tactics to meetings or helping us keep an efficient system, they do it all .
Cons
- LinkedIn Capabilities from within the 6sense platform
- Tricky to navigate active/synced segments
- 6sense has provided key information to help qualify account interest, before we've heard or seen a thing from that account.
- 6sense has been invaluable and is deeply integrated in to our day to day operations in marketing. Audience segmentation and keyword insights are extremely valuable and reliable.
With the help of 6sense and their amazing customer success team we have been able to build out an expansive but valuable keyword strategy that allows us not only to track interest in our products, but on keywords in the general industry that help us stay competitive.
6sense's ability to place accounts into specific buying stages has helped us automate our marketing campaigns and save on ad spend. Guaranteeing that we only target those that the campaign's goal is intended for whether that is brand awareness or demand generation.
Do you think 6sense delivers good value for the price?
Yes
Are you happy with 6sense's feature set?
Yes
Did 6sense live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of 6sense go as expected?
I wasn't involved with the implementation phase
Would you buy 6sense again?
Yes
Comments
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