Should be a standard tool in the B2B/ABM toolbox
October 10, 2024

Should be a standard tool in the B2B/ABM toolbox

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with 6sense

I use 6sense mostly for audience segments for prospecting, retargeting, and ABM campaigns on LinkedIn. The product expands our audience pool and opens up more opportunity for us to target our ICP. It's an essential pillar of our strategy on LinkedIn.

Pros

  • Easy to navigate
  • Clear dashboards
  • Good reporting capabilities

Cons

  • Comparing two or more segments within one screen
  • More accounts reached
  • More efficient cost per lead
It definitely has! The impact has been very positive overall.

Do you think 6sense delivers good value for the price?

Yes

Are you happy with 6sense's feature set?

Yes

Did 6sense live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of 6sense go as expected?

I wasn't involved with the implementation phase

Would you buy 6sense again?

Yes

Well suited for our use case of 3rd party audiences

6sense Feature Ratings

9.0
Integrations with third-party software
10
Automated workflow & orchestration
8
10.0
3rd party intent signals
10
Downstream intent signals
10
Account identification
10
10.0
Standard visitor segmentation
10
Behavioral visitor segmentation
10
ABM sales intelligence
10
9.6
Automated routing and prioritization
10
Customer interaction histories
10
Syndicated content
9
Personalization
9
Engagement data tracking
10
8.0
Ad reporting and analytics
8

Using 6sense

4 - We are an agency partner of 6sense and help clients implement, orchestrate and refine their 6sense instances and platform utilization across the Marketing and Sales orgs.
4 - While there are so many stakeholders who should be integral to 6sense utilization and adoption, we always find it helpful to have a Marketing org and Sales org "champion" in house. Not always a full time role, but leading the charge for implementation and making sure all respective departments (Sales Ops, Marketing Ops, Product, leadership) and pulled in at the appropriate times.
  • Account Prioritization
  • Sales team insights/reporting
  • Display Advertising
  • Custom 6QA
  • Intent Data segmentation for Sales/Marketing use cases and better informing the model (specific lists for specific use cases cross-orgs)
  • Conversation email is growing - more of our clients are buying it/adopting
We assist clients with their 6sense instances and won't renew directly.

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