Great to use 6sense!
October 10, 2024

Great to use 6sense!

Mauro Paretti | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with 6sense

We use 6sense for digital marketing campaigns using their advertising capabilities and this helps us increase brand awareness and creating demand for the Syncron's solutions.
Additionally we have Sales Intelligence to enrich the contacts for key accounts in order to help the BDR team to get a better outreach.

We use their predictive model to create 6QAs for the team having 3 models in the platform.

Pros

  • Digital Advertising capabilities
  • Contact enrichment
  • Predictive scoring

Cons

  • A more detailed success plan
  • A bit easier campaign set up for digital advertising
  • Segment analytics
  • More engagement in the accounts thanks to the advertising
  • Better prospecting
  • More focus on target accounts
6sense is helping us to see the level of engagement at the account and contacts level. We have some challenges to uncover anonymous personas in Europe due to the GDPR legislation. But overall it gives us good intent data and insights at the account level that help us to personalize the outreach.

Do you think 6sense delivers good value for the price?

Yes

Are you happy with 6sense's feature set?

Yes

Did 6sense live up to sales and marketing promises?

Yes

Did implementation of 6sense go as expected?

Yes

Would you buy 6sense again?

Yes

I think 6sense is very well suited for running digital marketing campaign and ensure consistent follow up with the 6QAs.
Digital advertising allows to connect also with LinkedIn Advertising and this allow full visibility with different campaigns.
Getting segment set up is quite easy and allow to see how companies are moving through different stages.

6sense Feature Ratings

Integrations with third-party software
10
Automated workflow & orchestration
10
3rd party intent signals
6
Downstream intent signals
6
Account identification
7
Standard visitor segmentation
10
Behavioral visitor segmentation
9
ABM sales intelligence
9
Automated routing and prioritization
9
Customer interaction histories
10
Syndicated content
8
Personalization
6
Engagement data tracking
8
Ad campaign creation
9
Display advertising
9
Contextual advertising
10
Social advertising
10
Ad reporting and analytics
10

Comments

More Reviews of 6sense