Item: 6sense
Rating: 9
Author: Katelyn Bailey

Overall Satisfaction with 6sense

Use Cases and Deployment Scope

We just 6sense for Sales Enablement and ABM ads. We empower our sales team but utilizing email alerts, AI email, and the dashboard within Salesforce. We also run one to many and one-to-one ads within the platform.

Pros and Cons

Pros

Account based marketing ads
Email alerts with buyer insights
Buying stage predictions using your own historical data

Cons

Sometimes the company matching is tough within our prospects due to focusing mainly on domain matching
With the way our sale’s territories are set up, when things change, it causes a domino effect within our segments for email alerts so utilizing Account Team would be a game changer

Usability

I’ve had a really good experience using 6sense transitioning from another company. Every feature that I’ve recommended has been implemented. For example, matching ad name with creative name rather than having to type that in manually. Pulling reporting is pretty seamless. Building segments has been made easier as well with the new UI

Return on Investment

Better insights to targeting / where prospects are in their buying journeys
More pipeline generated

Account Identification

6sense has definitely helped us refine our targeting for ads of all types. As an example, we’ve taken tradeshow lists and dropped them into a segment to determine who is bottom funnel buying stages and then built a specific nurture for those accounts and in some cases sending a treat to delight them to further gain their attention.

Alternatives Considered

Terminus ABM Platform and DemandScience

Key Insights

Do you think 6sense delivers good value for the price?

Yes

Are you happy with 6sense's feature set?

Yes

Did 6sense live up to sales and marketing promises?

Yes

Did implementation of 6sense go as expected?

Yes

Would you buy 6sense again?

Yes

Likelihood to Recommend

In an ideal world where our Sales people are the biggest supporters of 6sense, when the email alert comes through, the sales exec works the account with high intent based specifically on the insights received in that email. For example, when you see a prospect has been searching for Practice Management software, tailoring your messaging is a game changer.

6sense Feature Ratings

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