B2B intent with 6sense from the POV of a BDR Manager and ABM SME
November 19, 2025
B2B intent with 6sense from the POV of a BDR Manager and ABM SME
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with 6sense
I leverage 6sense to enable/empower my BDRs (business development reps) to find more meetings, convert more meetings to opportunities, and drive opportunities with higher ACV (pipeline values).
I also leverage it for B2B advertising across our business units and brands.
I also leverage it for B2B advertising across our business units and brands.
Pros
- Helps BDRs prioritize B2B accounts for outreach.
- Helps us reach in-market accounts with relevant content/advertising based on their intent.
- Gives us insight into intent signals we would not otherwise have access to.
- Helps us understand what technologies prospective and customer accounts are currently using (both competitive and synergistic).
Cons
- I'd like to see 6sense combine segments and sales intelligence filters in the ABM and SI experiences, respectively. We essentially need to create our target account lists across both UIs for our marketing users and our sales users.
- We are a portfolio business so adding on new licenses and predictive models has been more difficult/annoying than it should be. We do a lot of business with 6sense and we don't feel like we get economies of scale with 6sense's current business model.
- Being a portfolio business, we don't always feel that thtion.e way 6sense is built caters to our business model, so we have to find a lot of workarounds to make it work for us.
- Reporting stands to improve a lot. We use the model report and usage report. The rest feel overly generous to 6sense in terms of attribu
- The "black box" of data ported into 6sense often times results in our internal stakeholders having a lot of doubt and questions around legitimacy, we waste a lot of time trying to help users undertstand the data, why it is good, and why it is valuable.
- At times, profile fit is questionable. There are areas we know an account should be a "strong" fit for our product/solution/service but the platform notes it as "moderate" or "weak" because similar accounts are underrepresented in our customer base on that product/solution/service. It would be great to have a manual override or automation that can account for this outside of the predictive models/data taxonomy.
- More meetings
- More pipeline
Yes, I think it has done a great job of this at the account level, though I do think that they still stand to improve significantly at deanonymizing persona level leads/contacts.
It is very helpful at the account level, we leverage 6QA as a primary signal for our BDRs to rally around to find more meetings with in-market accounts.
We would still like to see an improvement on doing this at the persona level. It feels like much of the persona level data is out of date or not accurate so we rely on other data enrichment platforms for this level of prospecting.
We would still like to see an improvement on doing this at the persona level. It feels like much of the persona level data is out of date or not accurate so we rely on other data enrichment platforms for this level of prospecting.
6sense still feels like the market leader though Demandbase has done a good job of staying competitive, we usually measure against DB at each renewal cycle.
Do you think 6sense delivers good value for the price?
Yes
Are you happy with 6sense's feature set?
Yes
Did 6sense live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of 6sense go as expected?
No
Would you buy 6sense again?
Yes
Comments
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