Item: 6sense
Rating: 8
Author: Amanda Song

Overall Satisfaction with 6sense

Use Cases and Deployment Scope

I use 6sense primarily for digital advertising. This helps us improve consideration and reach among our target accounts!

Pros and Cons

Pros

Display advertising
Metrics and reporting
Segmentation

Cons

The metrics dashboard for accounts that are not yet integrated with sales force but are running campaigns is a little limited. When pulling those template reports, in that it shows bar charts that show the full growth or decrease in reach over the time frame. but it’s more helpful for marketing organizations to show a line chart of progress over time, with dates along the y axis and numbers on the x axis. Please consider adding this functionality!

There’s some clunky UX challenges with uploading ad creative and editing and saving draft campaigns. Also metrics could include a variety of other charts that show campaign engagement over time. Other than that I love using 6sense so far

Return on Investment

New sales
Better account engagement insights

Account Identification

So far it has a little but we need to integrate with other apps which we have not been able to do yet.

AI-Powered Predictions

We don’t use these yet

Key Insights

Do you think 6sense delivers good value for the price?

Yes

Are you happy with 6sense's feature set?

Yes

Did 6sense live up to sales and marketing promises?

Yes

Did implementation of 6sense go as expected?

Yes

Would you buy 6sense again?

Yes

Likelihood to Recommend

W have peer banks across the nation who are all interested in digital marketing and I have already recommended 6sense for broadening advertising reach to niche accounts and audiences.

6sense Feature Ratings

Comments

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Thank you 6sense From Financial Services B2B